Summary
Overview
Work History
Education
Skills
Languages
Extracurricular Activities
Personal Information
Targetlocation
Timeline
Generic

Kunal Bhasin

Noida

Summary

Result-oriented professional with over 7 years of diverse experience across admissions, counselling, B2B sales, marketing, and business development, with a proven track record in optimizing operational efficiencies and driving growth. Skills in designing and conducting customized partnerships, leading to enhanced team knowledge and increased productivity across various regions, including the USA, Germany, Canada, the UK, and Ireland. Proficient in evaluating and implementing partnership programs, using blended learning approaches, and developing effective modules tailored to identify clients needs and gaps. Excels in Client Relationship Management and Business Development, successfully achieving sales targets and strengthening business relations to ensure maximum student satisfaction and operational excellence. Experienced in managing marketing campaigns, both ATL and BTL, and executing comprehensive strategies to enhance market presence and drive business growth. Expertise in leveraging cross-functional collaboration and consultative selling approaches to address customer needs, negotiate contracts, and create effective sales and marketing strategies. Possess skills in organizing and conducting educational workshops, conferences, and counseling sessions, and actively participating in industry events to stay updated on new trends and regulations. Capabilities in identifying and targeting potential B2B clients who require financial products or services and building strong relationships with key decision-makers in target companies.

Overview

9
9
years of professional experience

Work History

Assistant Manager - B2B Sales and Marketing

Chandigarh University
Chandigarh
03.2024 - Current
  • Leading a high-performing team of 5 to 6 members, focusing on driving partnerships, admissions and achieving sales targets through effective performance management and strategic oversight
  • Supervising targeted marketing and sales initiatives within the Amritsar district, implementing comprehensive P2P marketing strategies and executing ATL and BTL activities in collaboration with Chandigarh University
  • Achieving notable success in admissions and sales, underscoring a strong track record of driving significant growth and meeting ambitious targets in a competitive educational market
  • Spearheaded revenue generation efforts by securing over 250 admissions within a condensed timeframe, showcasing exceptional ability to deliver substantial results despite a late start in the session
  • Executed a strategic coordination with Chandigarh University to enhance outreach and engagement in 16 districts, with a particular focus on maximizing impact within the Amritsar region

Marketing and B2B Partnerships

UpGrad Education Pvt.
02.2023 - 02.2024
  • Identified needs and gaps, and executed targeted programs to enhance operational efficiency and drive productivity improvements
  • Designed and deployed robust assessment tools for evaluating the impact and effectiveness of training initiatives, ensuring continuous refinement and enhancement
  • Applied a design-thinking approach to deliver impactful training sessions to teams of 10 to 15 members, facilitated knowledge enhancement across diverse geographical regions
  • Created and regularly updated comprehensive strategies through presentations to support training delivery and content accuracy
  • Implemented a blended learning strategy that integrates classroom instruction, self-study, and advanced technologies to scale training programs effectively and manage ATL and BTL marketing campaigns

Senior Admission Counsellor

UpGrad Education Pvt. Ltd.
Noida
05.2021 - 01.2023
  • Utilized functional expertise to guide students in selecting courses and institutions in the USA, Canada, and European universities, optimizing their educational pathways
  • Enhanced student satisfaction and strengthened business relationships by adhering to delivery and quality standards, thereby elevating service excellence
  • Streamlined business operations by collaborating closely with cross-functional teams to accelerate processes and improve efficiency
  • Drove business growth by identifying high-potential customers and employing strategic planning and situational analysis to offer tailored curriculum solutions
  • Engaged actively in educational workshops and conferences, provided insightful updates on program developments, regulatory changes, and industry best practices
  • Coordinated & signed MOU's with the Universities and other partners across country and worldwide
  • Developed strategic solutions for students to gain admission to their preferred universities by liaising with decision-makers and establishing performance metrics, achieving a 92% sales target across the branch

Sales & Marketing Manager

Ascentaz Consulting Pvt. Ltd.
Gurgaon
02.2019 - 04.2021
  • Led the company's strategic objectives by enhancing market share, elevating customer satisfaction, and boosting productivity through the strategic use of analytical tools and platforms to resolve critical issues
  • Partnered closely with the sales team to drive revenue growth by implementing upselling and cross-selling strategies, thereby optimizing profit margins
  • Executed a consultative selling strategy with key decision-makers, identified client needs and recommended tailored products and services to meet those needs
  • Produced and delivered comprehensive reports on account performance, strategic goals, and quarterly initiatives, facilitated informed decision-making and provided valuable insights for future case studies and training

Marketing Executive

United Breweries Ltd.
Delhi-NCR
01.2017 - 02.2019

Marketing & PR Executive

Glam & Glaze
Delhi-NCR
12.2015 - 12.2016

Intern

ITC Ltd.
11.2015 - 12.2016
  • Accelerated business expansion by strategically penetrating new market segments through the deployment of advanced marketing tools and techniques
  • Executed comprehensive market research and competitive analysis to articulate and enhance the product's value proposition, driving superior product visibility and positioning across diverse markets

Intern

Lexi Pens Ltd.
Delhi
12.2015 - 01.2016
  • Conducted in-depth competitive analysis to optimize product placement and shelf spacing across various categories, and enhanced physical distribution and sales performance
  • Developed and refined strategic product positioning and messaging for diverse product lines, effectively differentiated offerings and strengthened market presence

Education

MBA - Specialization

Universal Business School
Mumbai
01.2016

Bachelor of Computer Applications -

DAV College Guru Nanak Dev University
Amritsar
01.2014

Skills

  • B2B Sales & Market Segmentation
  • Learning & Development
  • Key Account Management
  • Cross-Selling and Upselling
  • Client Relationship Management
  • Enterprise Sales Strategy
  • Lead Generation
  • Sales Funnel Optimization
  • Client Acquisition & Sales
  • Forecasting
  • Business Development
  • Sales Analytics
  • Analytical
  • Adaptability & Determination
  • Effective Communication
  • Delegation
  • Problem-solving

Languages

  • English
  • Hindi

Extracurricular Activities

Actively contributed to workshops organized by the Isha Foundation. Volunteered for the World Cultural Festival. Served as an Executive Member of Placecom and R4R-The Art Society.

Personal Information

Date of Birth: 01/18/91

Targetlocation

  • Delhi NCR, Delhi
  • Hyderabad, Telangana
  • Bangalore, Karnataka

Timeline

Assistant Manager - B2B Sales and Marketing

Chandigarh University
03.2024 - Current

Marketing and B2B Partnerships

UpGrad Education Pvt.
02.2023 - 02.2024

Senior Admission Counsellor

UpGrad Education Pvt. Ltd.
05.2021 - 01.2023

Sales & Marketing Manager

Ascentaz Consulting Pvt. Ltd.
02.2019 - 04.2021

Marketing Executive

United Breweries Ltd.
01.2017 - 02.2019

Marketing & PR Executive

Glam & Glaze
12.2015 - 12.2016

Intern

Lexi Pens Ltd.
12.2015 - 01.2016

Intern

ITC Ltd.
11.2015 - 12.2016

MBA - Specialization

Universal Business School

Bachelor of Computer Applications -

DAV College Guru Nanak Dev University
Kunal Bhasin