Kunal Bose

• Formulation of Marketing strategies for different brands in QSR, Real Estates, Retail, etc.
• Development of Marketing plans and implementation of the same across regions.
• Media buying for brands in the field of Radio, Newspaper Ads, OOH, TVC, etc.
• PR Activations like Brand Launch, Product Launch, Property Launch through Print, Radio, Movie alliances, Social influencers,etc.
• On ground activations like RWA, In - malls promotions, etc.
• Digital Marketing activations like Market Research, Wordpress, SEM, SEO, Copywriting, Youtube Marketing, Facebook Marketing,Twitter, Quora Marketing, Google AdWords, Google Analytics, E commerce set ups,Instagram, Pinterest, LinkedIn, etc.
• Vendor Management on Pan India for Collateral Development, Media Buying, Creative briefing, Ad - shoots, PR, Digital Marketing, etc.
• Alliances with different brands for cross promotional activations, etc.

Assisting restaurants with day to day marketing activities
 Leading store launches (planning and execution) in the East region
 Planning and execution of all brand and sales campaigns
 Collaborate with Central Marketing team to build sales promotions and support new
product launches
 Coordinating with local vendors and agencies, negotiating with them for quality
execution at reasonable costs. Also coordinating and negotiating with mall teams for
branding opportunities
 In-depth understanding of sales data, analysis of data, trends and insights and be able
to implement in business growth
 Competition mapping and analysis
 Local partnerships and tie ups to boost sales

• 1. Taking care of the Marketing functions of the brand for 22 stores Pan India and E- commerce website.
• 2. Development and implementation of Brand strategy for Mumuso India Vertical.
• 3.National Digital Marketing campaign strategy formulation for achieve the desired business.
• 4. Planning and implementation of Visual Merchandising across all stores.
• 5. Taking care of the PR Functions of the brand.
• 6. Heading the creative development team to develop creative briefs and to deliver the best output.
• 7. Development and implementation of all collaterals and POP for all stores.
• 8.Handling the E – Commerce business to generate and increase sales to achieve the projected sales.
• 9. Sole custodian of CRM and Loyalty program.
• 10. Development of Brand Campaigns as per the festive calendar for all stores.
• 11. Launch of new products in stores and online platform
• 12. Corporate tie- ups and alliances with different brands to increase the brand visibility and sales.
• 13. National Media Buying in all spheres of ATL and BTL Marketing.
• 14. Ideation and development of Product Packaging materials.
• 15. Vendor Management on National Basis.
• 16. Heading the Institutional Business and Corporate Sales.
• 17. Taking care of SOH Income for all stores.

• Responsible for mapping local trends
• Buying Outdoor Media for the organisation nationally on all segments of market
• To look after in store workshops /demos on regular basis and to benefit the customer through tie up and alliances
• To drive the activity planned i.e
• Responsible for activity execution
• Execute advertising and promoting plans at the stores while maximizing the store ROIs
• Ensure proper implementation of all the promotions planned
• Responsible for documentation of all the activities conducted
• Responsible for maintaining data on regional spends i.e
• Expenditure on activities conducted
• To keep a track on competition i.e
• Competition mapping by visiting competition stores as well as our own stores
• To visit competitors and finding out the different kind of promotions and offers available
• To support and help visual merchandise and ensure it is executed well
• To help and support all the SOH activity as well as look after the execution of all SOH activities
• Ensure proper display and ticketing of all private label merchandise
• To look for tie ups to promote private label sale and regular demos
• To look after and ensure private label packaging.

• Key Results Area: -
• Forecasting of Incomes from various activities
• Creating an event calendar and following the calendar (should incorporate world cups or any other big event scheduled in the year)
• SOH spaces:
• Identifying of SOH spaces and making an income budget
• Leasing of SOH spaces within the premises
• Maintaining of inventory
• Following the policy note on all hoarding and signage
• Event and Promotions – Managing events and promotions to attract quality footfall into the Mall
• The attraction of footfalls must be constructive, leading to increase in sales for the retailer AND/OR improving the recall/ image of the mall
• Ensuring the loyalty program is implemented and effectively followed
• Securing sponsorship to assist with the publicity and funding of marketing projects
• Barter deals
• Leasing of temporary retails areas, kiosks & carts
• Use initiative and extensive industry contacts to develop marketing and business plans that will provide the client with the best results
• Use superior analytical and communication skills to develop strong Client/ retail relationships and keep eye on the goal of enhancing the value of the retail portfolio for the Mall
• Effectively managing of marketing funds
• Managing of celebrity visits, brand promotions etc
• Identifying of local vendors
• Identifying and assessing media resources
• Managing local PR activities/ external communication with support from the Head office
• Follow reporting schedules
• Management of social media and website
• Collecting and managing Gift Vouchers / Gifts from brands
• Ensuring SOPs are being followed
• Keeping track of competition and keeping the stake holders informed about the same
• CRM- Analyse customer feedback and generate report
• Competition Analysis: Keep management informed on the happenings in the competition mall
• Assist in operations as and when required
• Any other task as assigned by management.

• Recruited to formulate a Marketing communications plan to execute Branding, Events & Marketing collateral development
• Established project management system and directed a team in executing all the MarCom efforts & Event Coordination
• Key Result Areas:
• Taking care of the marketing functions of two prominent stores in Kolkata – City Centre Salt Lake and City Centre 2 annex
• Proper execution of all national and regional marketing campaigns
• Analyzing store monthly performance in terms of Sales, No
• Of Cash memo, Customer entry, Cash memo size Etc
• Performing ATL and BTL activities like taking up hoardings in the catchment, Radio advertisement, Newspaper Ads, digital marketing, catchment activities, mall promotions, etc
• Handling corporate and institutional tie – ups
• Being the custodian of the brand, ensures that the brand guidelines are followed
• Coordinating with CRM for customer complaints
• Preparing creative briefs for various in house and outdoor branding
• Vendor management at regional and national level
• POP collateral management at all the stores
• Assistance to Alliance teams for matters related to alliance campaign execution such as management of the
• Branding space available, examination of feasibility of specific campaign mechanics and tracking of campaign Roll out etc
• Across stores
• Being the sole custodian of the Loyalty program of the company
• Assistance to Alliance teams for matters related to alliance campaign execution such as management of the Branding space available, examination of feasibility of specific campaign mechanics and tracking of campaign Roll out etc
• Across stores
• Done hard launch of City Centre 2 Annex store successfully
• Planning marketing activities as per the local calendar
• Preparation of dipstick report
• Taking care of PR Activities of two stores
• Doing categorized promotion in terms of Festive season, Cash memo promotion, Category promotion, Customer entry promotion, etc
• Doing catchment analysis.

• A division of India’s largest coffee conglomerate, Key Responsibility Areas:
• Leading a team which handles the branding& promotional activities of 95cafes across WB, Northeast, Bihar and Jharkhand
• Conducting brand promotions, F&B promotions, sales promotions to achieve the projected sales
• Organizing outdoor events like coffee festivals, media conferences, etc
• Planning and implementation of national promotions in the region
• Handling promotions through digital media for the region
• Analyzing regions monthly performance in terms of Sales, APC, Bill cuts, etc
• Handling corporate and institutional tie ups
• Being the custodian of the brand in the east region, ensures that the brand guidelines are followed
• Coordinating with CRM for customer complaints
• Preparing creative briefs for various in house and outdoor branding
• Vendor management at regional and national level
• POP collateral management at all the outlets
• Planning & implementation of visual merchandising at the café level
• Analyzing the efficiency/ROI of the promotions, and share the recommendations with the team
• Assistance to Alliance teams for matters related to alliance campaign execution such as management of the branding space available, examination of feasibility of specific campaign mechanics and tracking of campaign roll out etc
• Across cafes