KUNAL DUBEY

• A strategic and growth-driven marketing leader, driving brand transformation and market expansion for one of India’s leading sleep and home solutions brands.
• Spearheading online revenue across D2C & marketplaces channels contributing to Wakefit’s milestone of crossing ₹1000 Cr in revenue with EBITA-positive margins
• Leading a team of 42 champions - Brand, Performance, Growth, PR, Creative, Media and functions

Lead the marketing mandate since Cleartrip's acquisition by Flipkart in 2021.

• Built the team from scratch. From a 2 member the team now stands tall with 45 member+
• Overall marketing function, channels, capabilities and business had to be built from 0 to 1 to 10 in merely a years months time. Onwards journey now where business is at 10 to 100 stage.
• Organic business has scaled from 26% contribution to business to 40% in 2 years+ while overall business has grown by 3.5x
• Set up the analytics and martech function / capability and handed over to CTPO
• App marketing journey was started from 0% contribution to business to 25% currently with best CAC across acquisition platform
• Key customer metrics - MAC / MAU, CAC and TOMA and TOP 2 consideration is better than pre acquisitions period.

Lead a team of 150+ across Brand Marketing functions - Brand, Media, Research, Performance Marketing, PR, Partnerships, YouTube, Lead Management.

• Overall Responsibility - Build a winning marketing team and marketing playbook, Demand Planning & AOP, Marketing & brand strategy, Consumer Insights.
• Metrics Responsible for : New Student Acquisition / CAC / Brand Health
• Performance: TOMA has grown by 700Bps and business has grown by 120% led by TOF growth through MAU optimization, efficiency in performance marketing & innovations in lead management system which led to improvement in CVRs by 2x.

Responsible for - Lead the marketing efforts for all categories - Insurance, Mutual Funds, Recharge, Bill Pay, Switch etc.

Metrics - Market share growth (transaction %) for individual categories

• Started - Dentsu India SLINGSHOT - digital and marketing solutions unit of Dentsu India.
• A unit designed to solve marketing and brand tasks for start-ups & early age marketing teams with a bespoke solutions approach.
• Led the team of 25 people+ and serviced 6+ start ups & early age marketing set ups which led to top line of 11Crs and Operating profit of 20%
• Projects - Flipkart's Big Billion Days (2019) / Myntra - Demand & Media planning for sale events / JBL, Melora - Full stack marketing retainer partner / LivSpace - Social media partner / Yogabar - Performance marketing / Toyota - Digital partner
• Unit had to shut down due to Covid impact but ensured all team members had placements

Brand Marketing Communications

• New brand playbook & brand love (2014 - 15)
• Seller marketing (2015 - 16)
• Led the overall marketing efforts for - The Big Billion Days from 2016 to 2019 (2019 from the house of Slingshot), Also winner at Cannes.

Media Planning

• Ensure the max. visibility for the brand in the most frugal manner through all forms of media vehicles
• Innovate with digital products, platforms & practices to drive efficiency & engagement – personalization, programmatic, cross media

People

• Lead the team of over 15+ members & created the right environment for the team that enables them to innovate, excel and grow

Build the brand. Acquire new customers

• Responsible for - Brand Strategy, marketing campaigns, growth in brand health-measures, acquisition of new buyers and grow positive share of voice on social media.

• Led the brand strategy & communication & media charter for Reliance 3G & Reliance Digital TV. Led the android adoption for the brand by partnering with APAC Google team. (first for the region)
• Also set up the infrastructure for social media for the company as social media head.

• One of the youngest member at McDonald's India team to independently lead the overall marketing efforts New Business Channels - Delivery, Drive Thru, Dessert Kiosk and Breakfast Menu launch for west and south India region.
• Was awarded for innovation in Delivery business - In stadium kitchen during first IPL & for VIP Drive Thru customer program.

• Start of the marketing journey. Started as intern in the central brand team.
• Led the marketing communications for Reliance Hello, Reliance Mobile, VAS