Ambitious and strategic leader with a passion for education and marketing. With a strong background in admissions, operations, and team management, I excel at driving business growth, improving processes, and inspiring teams to achieve excellence."
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Marketing
Indian Academy Group Of Institutions
Bangalore
01.2023 - 05.2024
Prepared marketing campaign budgets with finance personnel.
Recommended policy changes to improve marketing tactics and strategies.
Conducted market research and analysis to identify potential markets, consumer trends, and competitive landscape.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Planned advertising campaigns for online, print and other mediums.
Enhanced customer engagement through targeted loyalty programs and feedback mechanisms.
Coordinated with sales teams to develop marketing strategies that align with sales objectives.
Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
Provided mentorship and training to junior marketing staff to develop their skills and expertise.
Managed relationships with external vendors and agencies to ensure timely delivery of marketing services.
Developed and executed comprehensive marketing plans to increase brand awareness and generate leads.
Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Senior Manager
Unacademy
Bangalore
07.2023 - 12.2023
Planned and led team meetings to review business results and communicate new and ongoing priorities.
Organized team activities to build camaraderie and foster pleasant workplace culture.
Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Managed a team of 45+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
Monitored compliance with industry regulations and company policies to mitigate risk.
UNSAT (scholarship exam) Target 8,000: achieved 15,700 in just 20 days and awarded Rank 1 all India
Marketing Manager
Universal Business School
Bangalore
10.2020 - 06.2022
Conducted comprehensive research and data analysis to support strategic planning and informed decision-making in South India.
Successfully developed and expanded the market in South India, resulting in phenomenal growth of 650% in admissions (from 6 to 45) within a year.
Successfully led a team of four in securing international pathway admissions.
Branch Manager
Aakash Education Services Limited
Mysore
07.2019 - 06.2020
Spearheaded the development of the branch from scratch, hiring and managing a team of operations, marketing, and accounts professionals.
Developed the branch as Mysore North from scratch.
Successfully drove admissions and operations for ANTHE, a national-level examination, with our branch ranking 3rd all-India
Utilized Salesforce CRM to streamline processes and maintained effective communication with Regional and Head Offices.
Marketing Manager
Acharya Bangalore Business School
Bangalore
12.2015 - 06.2019
Spearheaded marketing efforts across 14 states, managing admissions and collaborations with channel partners and government organizations.
Successfully proposed and implemented a team expansion strategy, which was accepted by management.
Revitalized dormant nursing colleges,
Achieving full admissions and driving year-over-year growth of 30% to 50% in admissions.
Streamlined admission procedures, introducing a shorter processing time, and enhancing overall efficiency.
Introduced process improvements, reducing admission processing time and increasing overall productivity.
Senior Marketing Manager
Amity Institute for Competitive Examinations
Patna
01.2011 - 01.2015
Created an online transparent central resource for marketing for regular updates on marketing activities
Initiated Connect Bihar - Knowledge Exchange Platform between colleges of Bihar and Amity, wherein Amity got an opportunity to penetrate within colleges and interact with potential students for admission.
Initiated Ignite Bihar - Soft skills workshop as CSR activity for Amity for entering into schools.
Formulated and executed the Principal’s Meet program for networking with the principals of schools in Bihar.
Created 20+ counselling office in the various part of Bihar which help in mass counselling for programs of Amity
Senior Marketing Manager
Axial Career Services Pvt Limited
Muzaffarpur
01.2008 - 01.2011
Maintaining the appropriate MIS to monitor customer complaints and backend performance.
Managing and closing the escalation of the venue issue, and providing feedback regarding the same.
Coordinating with concerned departments at the circle to ensure closer communication.
Penetrated the market of complete north Bihar with Bhagalpur zone and conducted seminars every weekend.
Education
MBA - Marketing
Vinayaka Mission University
Tamil Nadu
08-2010
B.com -
Bhim Rao Ambedkar University
07-2008
Intermediate Science - Science Education
SNS College
Muzafarpur
05-2001
10th - Science
Jaintpur Public School
Muzafarpur
05-1999
Skills
Market research
Campaign management
Budget preparation
Customer engagement
Advertising strategy
Sales alignment
Data analysis
Brand development
Affiliations
Attended industry conferences and seminars
Led or participated in team-building activities
Organized & participated in company-sponsored events
Accomplishments
Awarded Best Employee of The year at Universal Business School
Certification
A certified digital marketing expert with a passion for staying up-to-date on the latest industry trends and best practices, and a proven track record of delivering successful online marketing campaigns that drive real results.
Timeline
Senior Manager
Unacademy
07.2023 - 12.2023
Head of Marketing
Indian Academy Group Of Institutions
01.2023 - 05.2024
Marketing Manager
Universal Business School
10.2020 - 06.2022
Branch Manager
Aakash Education Services Limited
07.2019 - 06.2020
Marketing Manager
Acharya Bangalore Business School
12.2015 - 06.2019
Senior Marketing Manager
Amity Institute for Competitive Examinations
01.2011 - 01.2015
Senior Marketing Manager
Axial Career Services Pvt Limited
01.2008 - 01.2011
MBA - Marketing
Vinayaka Mission University
B.com -
Bhim Rao Ambedkar University
Intermediate Science - Science Education
SNS College
10th - Science
Jaintpur Public School
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