An accomplished Sales Director with a strong background in managing diverse market segments including MICE & Catering, Entertainment, Weddings. Possess 15 Years of hospitality Experience focusing on Luxury, Dynamic and results-oriented Sales Leader, a storyteller with extensive experience in driving hotel revenue growth through strategic planning, proactive account management, and effective sales team leadership. Proven track record in achieving room revenue & Catering sales, and EBITDA targets. Adept at building partnerships, analyzing market trends, and optimizing customer engagement strategies to exceed performance goals and enhance guest satisfaction,
The Leela Ambience Convention Hotel - 480 Rooms 70K SFT Convention
In depth knowledge & relationships with Top PCOs & MICE Operators, Medical & Pharma, Production houses, Associations & Ministeries Corporates In Delhi NCR, Mumbai, Ahmedabad & other Tier 2 Cities have developed a reputation for maintaining personal relationships with clients & Industry partners. Making endeavors to attain excellence in management techniques by taking initiatives, accepting responsibilities, decision making & teamwork.
Specializes in leveraging International MICE by innovative sales strategies and cutting-edge technologies like Virtual Reality Cvent & Spalba to enhance client engagement and deliver exceptional event experiences,
➢ Event Design: Align event resource performance for success relative to event stakeholder requirements by identifying desired event outcomes; researching event history and developing a detailed event operational plan
➢ Event Calendar Management: Live Events and Trade Exhibition Projection, Road Mapping and maintaining event financial reporting/ROI.
➢ Manage and Supervise 400+ (annually) Business Meetings, Congresses, Launch Events, and Social Events annually.
➢ Acted as the primary point of contact for clients and as the internal liaison between clients in the operational department both internal and external.
➢ Developed, cross-trained, and Led Teams, with a focus on live events and event delivery, to produce successful events that exceeded expectations. SLAs, SOPs, and KPIs designed for strategic internal communications.
➢ Client Success and retention - event feedback, post-event connects, and service recovery
➢Attending All Relevant networking events: Engage with hotel clients and local business events to boost visibility.
➢ Update on market trends: Inform the Business Head and Marketing Team about market trends and business lead
Big Ticket Events / Portfolio:
Sports: BCCI, IPL, CLT10, Chess, Cycle, Boxing, Kho-kho, Archery, Badminton, E-Sporting PUBG, Kickboxing, Pro Panja, MFN Fights, Pro Kabbaddi, Table Tennis, HCL Bridge, Handball
Films, TV & Entertainment: Delhi Crime, Luvyapa , Shark Tank, 12th Fail, Rocky Rani Prem Kahani, Nadaaniya (YRF, Maddock, Dharma, OTTs).
Medical / Pharma / Scientific Associations: Apicon, Coloproctology, MRAI, International Epilepsy, Dermatology Society, Jamia Milia Scientific Session, Abbott Samanvay, Danone Annual Conference, Torrent, AIOS - Surgeons, REGMA, Paper Association, Perfume Coneference.
Ministry, Association & City Events: Bharat Textile, ISRO – Chandrayaan Republic Day Group, Surat Dreamz, Asian Development Bank, Textprocil, Gems & Jewellery, Bombay Metal Exchange, Asian Rotomoulders, APEDA, IPHEX, ICAI
Religious / Spiritual / Cultural Groups: Bharat Soka Gakkai Spiritual Organization, Inner Wheel, Palpung Mahamudra, Shrimad Ramchandra Mission.
Corporate / Trade: RSM, Jack & Jones, Autodesk, Carrier, Pidilite Annual Meet, HILTI, BD, ENY, Prestige Launch, Shobba, Being Human, Apple, Microsoft, ION Trading,
Crowne Plaza Greater Noida - 390 Rooms 50K SFT Banqueting
Solely Responsible for 50 Cr of TORE within Leisure & Entertainment Groups & Meetings as Primary segments, while consistently meeting or exceeding the goals averaging 110 % – 150% Increasing year over year from July 2018.
➢ Strategically handled the Covid outbreak Intervals by Engaging with clients & picking up right piece of Market share from local as well as the feeder Markets Mumbai, Pune & Ahmedabad, Tier 02 Markets
➢Introduced Virtual Reality Immediate before Covid & used the tool throughout Lockdown for organizing Fams & show rounds, catered 02 Major Hybrid Conferences In association with IEML.
Big Tickets: Pedicon 2022, CPHI 2019/2022, Auto Expo 2019/2023, Label expo2019/2022, Elecrama 2019/2023, WLPG 2022, Paperex 2022, Printpack, SATTE 2019/2021/2022, Formula 1, Castrol Truck Rally 2018, Indus food 2019/2022/2023, Export promotion Council (04 Fairs Every Year) Shoots with Dharma, Vijayata, NSA, Moonrise Films.
Radisson Blu Pschim Vihar
Playing a stellar role in targeting key associations and corporates, Single handedly Managing 30 Cr Portfolio for Hotel
➢ Negotiation & Closure with top Pharma & PCO EMCs (Pan India)
➢ Having good geographical knowledge of Feeder Markets
➢ Adept in handling MICE sales, travel operations, providing excellent customer service
➢Responsible for targeting associations for the conference and exhibitions
➢ Actively involved in the bidding process and business development through constant follow-ups
➢ Event planning, market event logistics
Holiday Inn, Mayur Vihar
Responsible for targeting top Noida Corporates, associations for the conferences and events, PCOs & EMCs
➢ Actively involved in the bidding process and business development through constant follow-ups
➢ Event planning, market event logistics, succefully delivered massive ODC events, family days, Award shows at IEML, ITPO & BIC
Le Meridien, Ahmedabad
kicked off sales as SMT - 12-months program from campus & based out at Le Meridien Ahmedabad, learned basics of hotel sales In three Modules, got exposure of different Markets and hotels all across,
➢ Collaborated closely with General Managers, Revenue Directors, and Directors of Sales & Marketing to drive sales strategies and revenue growth.
➢Supported sales operations as part of the 12-month Sales Management Trainee program at Starwood Hotels
➢Managed key client relationships and contributed to major sales presentations to secure group bookings and events.
➢Enhanced proficiency in sales forecasting, pipeline management, and negotiation techniques to exceed sales targets.
➢Developed foundational knowledge of hotel sales processes and market dynamics across multiple Starwood properties.
➢Engaged directly with corporate and group clients to facilitate event bookings and build lasting relationships, leveraging insights from the MICE segment to enhance client satisfaction and business opportunities.
➢Conducted in-depth market research and competitor analysis to identify emerging trends and optimize sales campaigns, enhancing Starwood Hotels' positioning in competitive markets.
Budgeting & Forecasting
Event P&L & Vendor Management
Leadership & Team Work
Story Telling
Customer Relationship Management Major Markets
Negotiations & Closure
Cvent, Zoom, MS Teams, Big Marker, Events Air, Brightcove, SocialLive, Streamyard, Hubilo
RFP Cvent, Spalba, Laynon, Meetings Broker
Support: Opera, Delphi, Salesforce, Box, Clarizen, Okta, Slack, Concur, Workday, Workday, Tableau, ESS
Design: Cvent, Spalba, Canva (Reporting and decks)
Active Member: SITE, ICCA, ICPB, TIA, IEIA JITO
Recognition: MICE Professional 2021- 2022, Youngest Hotelier 2018-2019, Best MICE & Wedding Hotel 2022, Awarded by Pedicon Secretary for
Hospitality Patrons 2022, Sales Professional of the Year 2024, 2025 by MICE Affair Group
Tradeshow Participation: ICWF 22, 23, SITE India Conference, ICCA Congress Abu dhabi 24, IAOTO Convention 2022, 23, 24, ICPB Conclave 21, 23, 24, CLT10 25, EPL 22, 23, 24, TIA Convention 24, IEIA Congress 23,24, Shows of India 25, WOW Awards 24, 25, Indian Association Congress 23, 24