Kunal Jerath
Marketing & Brand Professional
New Delhi
Summary
Marketing professional with 20+ years of experience driving customer engagement, recurring revenue, digital innovation, and brand performance. Proven ability to lead national campaigns, manage large cross-functional teams, and spearhead product launches through data-driven marketing, full-funnel strategies, and automation.
Overview
21
21
years of professional experience
Work History
National Marketing Head
Red FM
11.2023 - Current
- Spearheading national marketing initiatives to drive engagement, brand affinity, and revenue growth
- Introduced scalable content IPs, strategic brand collaborations, and digital-first campaigns across channels
- Deployed digital amplification platforms to elevate multi-touchpoint brand interactions
- Designed high-impact campaigns and large-format events with celebrity integrations
- Driving engagement across targeted cohorts through integrated offline and online strategies; expanding brand reach
- Pioneered innovative audience engagement methods like gamification and influencer-based activations
National Brand Head
The Times of India Group (Navbharat Times)
10.2020 - 10.2023
- Custodian of P&L; led revenue growth through B2C reader engagement and B2B advertiser-centric strategies
- Launched and scaled major national campaigns such
- Rolled out influencer campaigns, podcasts, and integrated marketing strategies to drive recurring revenue
- Developed business-led category marketing strategies across key verticals supporting sales
- Directed digital transformation initiatives, including podcast-first content models and subscription platforms
- Organized high-engagement cultural BTL events with artists and celebrities, enhancing media coverage and brand perception
Digital Product Lead
The Times of India Group (navbharatgold.com, eisamaygold.com)
11.2019 - 10.2023
- Spearheaded launch and scaling of digital properties in multiple languages
- Integrated marketing automation tools to streamline acquisition, engagement, and retention metrics
- Created subscription and ad-led business models recognized by global bodies like INMA and ACEF
Regional Head, Brand & New Product Innovations (North India)
Bennett, Coleman & Co. Ltd. (Times Group)
04.2018 - 10.2020
- Launched innovative formats and new content channels to drive regional growth and EBIDTA
- Developed event-led IPs and localized engagement models for audience and advertiser alignment
North India Head – Brand
Bennett, Coleman & Co. Ltd. (Times Group)
04.2016 - 04.2018
- Championed new market launches and language-based product innovations
- Enhanced marketing effectiveness through data-driven planning and campaign execution
Cluster Head Brand – Delhi NCR
Bennett, Coleman & Co. Ltd. (Times Group)
04.2014 - 04.2016
- Expanded footprint through multilingual editions and new city launches
Dy. Chief Manager – Brand Strategy
Bennett, Coleman & Co. Ltd. (Times Group)
04.2013 - 04.2014
- Rolled out new market strategies for key states and cities including Gujarat, Kolkata & Maharashtra
Brand Strategy & Marketing Lead
Dainik Jagran
10.2005 - 04.2013
- Launched award-winning community programs and consumer connect initiatives like Young Editor & Real India Conclave
- Led strategic market expansions and pioneering IPs such as Jagran Film Festival
- Successfully managed due diligence during key M&A transactions—Mid-Day, Nai Duniya, and FII with INM
Associate Media Planner (Hyundai, Airtel)
Madison Communications
04.2004 - 09.2005
- Designed and executed GTM strategies for Airtel’s Eastern UP and Jammu launches
- Managed media planning and rollout for Hyundai Elantra and Getz product campaigns
Education
MBA - Marketing Management
IILM
New Delhi 04.2001 -
B. Com (H) - Commerce
Delhi University
New Delhi, India 04.2001 -
High School -
Ramjas School
RK Puram, New Delhi 04.2001 -
Skills
- P&L Management
- Pricing Strategy
- Marketing Analytics
- Digital & Influencer Marketing
- Media Planning
- CRM Management
- Brand Positioning
- Market Expansion
- Product Marketing
- Advertising Campaigns
- Creative Direction
- Advertising campaigns
- B2B customer relationship management
- Teamwork and collaboration
- Strategic marketing campaigns
Accomplishments
- Led award-winning campaigns such as the All Women Bike Rally, recognized by INMA, WAN-IFRA, and listed in the Limca Book of Records
- Launched 'Suraksha Kawach', a community engagement program awarded by the Abbys
- Built a digital-first engagement platform with influencer marketing, podcasting, and other interactive initiatives for audience acquisition and monetization
- Rolled out a national Cyber Security campaign achieving significant nationwide visibility
- Conceptualized gamified business initiatives like Happy Times and successful GTM strategies for new market entries
- Executed high-impact events featuring top celebrities like Diljit, Gurdaas Maan, and Kapil Sharma’s team—boosting SOV and engagement
- Played a key role in M&A activities, including strategic brand integrations and due diligence
- Created and scaled multi-language digital websites, with podcast-first positioning, recognized by INMA, WAN-IFRA, and ACEF awards
- Drove research-led B2B marketing forums and campaigns, integrated with data and objective-driven PR strategies
- Devised GTM media strategies for Airtel in Eastern UP and Jammu and led product launch strategies for Hyundai’s Elantra and Getz
Awards
- Effies, INMA, WAN-IFRA, ACEF, and Abby Awards for campaigns across traditional and digital platforms
- All Women Bike Rally – Limca Book of Records
- Suraksha Kawach – Abby Award
- Multiple digital initiatives awarded globally for innovation, performance, and community impact
Timeline
National Marketing Head
Red FM
11.2023 - Current
National Brand Head
The Times of India Group (Navbharat Times)
10.2020 - 10.2023
Digital Product Lead
The Times of India Group (navbharatgold.com, eisamaygold.com)
11.2019 - 10.2023
Regional Head, Brand & New Product Innovations (North India)
Bennett, Coleman & Co. Ltd. (Times Group)
04.2018 - 10.2020
North India Head – Brand
Bennett, Coleman & Co. Ltd. (Times Group)
04.2016 - 04.2018
Cluster Head Brand – Delhi NCR
Bennett, Coleman & Co. Ltd. (Times Group)
04.2014 - 04.2016
Dy. Chief Manager – Brand Strategy
Bennett, Coleman & Co. Ltd. (Times Group)
04.2013 - 04.2014
Brand Strategy & Marketing Lead
Dainik Jagran
10.2005 - 04.2013
Associate Media Planner (Hyundai, Airtel)
Madison Communications
04.2004 - 09.2005
MBA - Marketing Management
IILM
04.2001 -
B. Com (H) - Commerce
Delhi University
04.2001 -
High School -
Ramjas School
04.2001 -
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