KUNAL SINGH

• Drive business growth through an expansive network expansion plan.
• Managing channel base of close to 750+ Dealers & a Retailer Base of more than 7,500+ spread across RJ,MP,MH & GJ.
• Elevate customer loyalty and advocacy with innovative CRM and customer/influencer engagement strategies, boosting Net Promoter Score
• Exposure in Identifying then implementing strategies to fill white spaces to improve the overall reach to customers.
• directly managing a budget of 50CR + for retailer discounting & incentives. Ensuring network profitability through strategic short-term and long-term approaches
• Ensuring channel hygiene for improved network operations, Streamline processes with standardized SOPs for enhanced efficiency and quality across the retail network
• Driving New Initiatives & Digital Transformation including Loyalty Program by Successfully Launching 'Sparsh' Loyalty Program for Retail Channel Partners & JCP initiative for Sales force effectiveness
• Conceptualized and implemented Gift Distribution Module to automate Channel Partner gift management
• Directly involved with vendor identification & vendor management for various initiatives. Planning & Organizing Dealer/Retailer Relationship Meetings & Incentive Tours.

• Joined the company as a Sales Officer and progressed to the role of Deputy Manager in Marketing, encompassing a range of responsibilities within a diverse portfolio of Trade, Non-Trade & Customer Excellence Roles
• Analyzing and managing the budget for network analysis and Customer Management System (CMS) utilization and tracking
• Devising, launching and executing schemes and boosters aligned with market needs.
• Exposure in implementing and keeping track of Pricing & Discount structure.
• Driving & overseeing special projects' implementation and collaborating with branches to achieve set goals
• Adopting and analyzing Joint Call Plans ( JCP) based on customer segmentation
• Overseeing /Conducting induction and training for new field force members
• Facilitating Field Coach-Led Coaching (FCLC) to provide on-the-job training to officers
• Mapping of all the cement selling counters in the Area/District in a predefined Format & Segmenting the same based on various parameters to focus our time & resources accordingly.
• Strategizing & implementing specific market centric special projects to fulfill the set objectives (.Micro Markets & Micro Battles)
• Exposure in Identifying then implementing strategies to fill white spaces to improve the overall reach to customer

Maintaining comprehensive knowledge of Home loan offerings & helping the corporate clients in fulfilling the documentation of their Loan application & then get the same processed by the institution. Assisting the client till final disbursal of his loan requirement.

Helping with the financial planing of the prospective customers by introducing them to various insurance cum investment plans to meets their financial goal & Tax savings.