Summary
Overview
Work History
Education
Skills
Certification
Projects
Accomplishments
Awards
Timeline
Generic
Kunal Zalpuri

Kunal Zalpuri

Bangalore

Summary

With over 12 years of experience at an e-commerce company, I have honed my skills in developing, streamlining, and overseeing detailed and accurate product catalogs spanning multiple categories. My specialization lies in refining and enriching products, leading to substantial gains in product visibility and sales figures. I have been instrumental in instituting and refining Standard Operating Procedures (SOPs) for Product Quality Assurance, ensuring top-notch quality across all offerings. Moreover, my involvement in designing training initiatives and providing guidance to Quality Assurance teams has driven significant improvements on a large scale by instilling comprehensive knowledge of audit strategies, operational efficiency, and the critical role of proactive data enrichment for product excellence. Playing a pivotal role in the vendor-facing capacity for the PAN Europe marketplace has allowed me to make substantial contributions toward expanding vendor growth.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Vendor Consultant (Vendor Retail Manager)

Amazon
10.2022 - Current
  • Vendor Management: Work with vendors to ensure a reliable and operationally effective flow of products, across the globe to deliver to their requirements
  • Work directly with the Category team to ensure the overall health of the processes is good
  • Work with internal teams to help drive tools and process improvements that affect vendor management workflows
  • Analytics and reporting to the leadership team by looking at the trend YoY & MoM based in the vendor
  • Involved in discuss operational issues, preparation of WBR / MBR/ QBR report for them which would help Stakeholder to understand the trends and further steps for the overall category that needs to be driven
  • Accountable for product management for high priority accounts across PAN EU
  • Establishing the parameters that will help the vendor to analyze the product demand for different seasons and upcoming events scheduled
  • Focused on driving their NET PPM (Pure Profit Margin) for products by negotiation of funds for deals
  • Driving a niche project on grouping of different variation of items together
  • Involved in performing QC for the reports generated by the associate before the reports gets delivered to the cross functional team
  • Driving the initiative of knowledge transfer within the cross-functional team, to build a repository for enhanced process development help with minimum guidance
  • Involved in developing guidelines and SOPs to process suggested catalog improvements with high levels of accuracy and productivity and to improve overall process
  • Involved in QA process and coaching/Training of the team members
  • Achieving operational excellence and play a pivotal role in achieving the program delivery to Org
  • Responsible in defining a comprehensive quality management strategy aligned with business goals
  • Manage a team of 10 members (which involves 1-1 discussion on their KPI, Performance, Call outs for their vendor and daily huddle to discuss open topic & agenda)

Senior Quality Engineer (CX Manager)

Dell Technologies
10.2021 - 10.2022
  • Net Promoter Score (NPS) survey development, analytics, and actions to insights
  • Work cross functionally to develop and manage several internal surveys designed to find further insights and deep dive on attributes
  • Product Group liaison for Net Promoter Score analytics and reporting to the leadership team
  • Design and build internal and external customer surveys using Qualtrics
  • Analyze, report, and make recommendations based upon customer survey responses
  • Work with large customers data to understand their likes and dislikes with current products
  • Drive recommendations into engineering, marketing, and services to better align Dell product and service offerings to our customer's needs
  • Provide SLA management and support to meet product deployment requirements
  • Escalation Management: product quality, service quality, deployment issues
  • Work with Dell account teams and customers to resolve customer experience impacting issues
  • Address customer perceptions of Dell product quality through both direct and indirect methods
  • Analyze data to identify potential issues and drive resolutions through various internal Dell teams
  • Provide recommendations for improvements to our metrics measurements and processes
  • Managed customer VOC (Net Promoter Scores & 5-star ratings) trends and retail product performance indicators to escalate top issues, drive root cause, and implement solutions to quality engineers and sales team
  • Reduced 75% failure symptoms data analysis time by creating 90% accurate automatic tool to replace manual classify time to quickly identify top product issues for further root cause investigation
  • Acted as a data analyst to analyze US/China large retailer customer verbatim data, initiated competitor analysis and MoM/QoQ trend to find product top issues and business opportunities to directly report to Director/VP level executives
  • Coached 10+ cross-functional colleagues and new retail team to build up smart selection knowledge hub
  • Assisted in developing and validating NLP (Natural Language Processing) verbatim automatic tagging tool with the project owner and 3rd party

Senior Analyst

JCpenney.com
08.2017 - 10.2021
  • Handling different Category (Large Appliance) Independently drove premium brands to drive content accuracy by identifying customer Facing issues and fixing them with collaborating with the Cross Functional Teams
  • This effort led to decrease in the Return Rate by 1% and increased Add to Bag rate by 2%
  • Carried out a project related to Customer Satisfaction (CSAT) - Collaborated with the Cross Functional Teams to identify recurrent customer issues
  • This effort led to 23% increase in revenue and 1% increase in purchase intent
  • Been a part of the Campaign Audit to check banner and content displayed on different channels in different environments also a part of internal Ad’s search audit and the relevancy displayed on the gallery page
  • Operated on internal search audit to see the search relevancy and the product that are displaying on the department page and redirecting the URL
  • Responsible to generate weekly metrics and reports through adobe analytic tool for Weekly Business Reviews with senior leadership
  • Where the objective is to see the conversion, add to bag rate, revenue generated & NPS
  • Worked with technology teams to provide support for any new technology implementation
  • That includes sharing requirements, ideas, supporting QA and UAT
  • Handled End to End Product audit & enrichment for JCP.com to elevate the customer experience & Collaborating with the offshore teams to streamline the Product QA process
  • Performed Quality Audit to find errors and proactively fix them across all categories related to Content Management and product management across JCPenney site
  • Conducted Competitive Analysis on Top Revenue driving categories which helped improve navigation, search, and enhanced product pages
  • Handling a Team of 10 Members Which involve delegation of daily allotment, Process training, one on one, career development and creation of training plan

Sr. Catalog Associate

Amazon.com
10.2012 - 08.2017
  • Follow pre-defined processes, guidelines, and SOPs to process suggested catalog improvements with high levels of accuracy and productivity and to improve overall process
  • Analyze data and identify new trends/patterns through audit
  • Creation of SOP translated into guidelines for catalog improvements
  • Maintain catalog quality by removing duplication from catalogs
  • Metric and data: responsible to generate weekly metrics and reports
  • Monitoring completeness, accuracy & quality of data
  • Checking genuineness, validity products necessary escalation in case of deviation on sponsored products
  • Responsible for product management across amazon site
  • Functioned with different team for 3rd party vendor ads
  • Involved in discuss operational issues, preparation of WBR / MBR report for them which would help Stakeholder to understand the week works completed and further steps to be taken

Education

MBA - Business Management

Canara Bank School of Management Studies
Bangalore
08-2012

BBM - Business Administration

Seshadripuram First Grade College
Bangalore
07-2010

French Basic Level course (A1 Part 1) - French

Alliance Française De Bangalore
Bangalore
01.2014

Skills

  • Client/Vendor Manager
  • Data analysis and reporting
  • Category Management
  • IDQ - Product Page Content Management
  • Item Setup
  • SLA Management
  • Training and mentoring
  • CSAT/NPS
  • Team Management
  • Quantum Metric
  • IBM Tealeaf
  • JIRA
  • Foresee – Customer Query/Score
  • Adobe Analytics
  • Power BI
  • NEO
  • Business Control Center (BCC) by Oracle
  • RMS (Retail Merchandising System) by Oracle
  • Operational excellence
  • Vendor negotiations

Certification

  • Power BI

Projects

1) Led a project at Amazon focused on third-party vendors in the U.S. Marketplace, aiming to enhance the availability of products from these vendors on Amazon.com, the primary goal was to boost the product availability rate by 3% and improve the overall shopping experience for customers on the platform. By working closely with third-party vendors and implementing strategic measures, we aimed to increase the visibility and accessibility of their products, ultimately driving sales and customer satisfaction. This project involved analyzing data, devising action plans, and fostering collaborations to optimize the presence of vendor products on Amazon's site The project aimed to enhance the variety and availability of products offered by third-party vendors, contributing to a more robust marketplace and increased customer choice, delivering the availability of the product by Q2 to 5%

2) Led a project at JCPenney focusing on enhancing the CSAT score by addressing customer pain points, particularly the absence of size charts in the apparel category By acting based on these insights, we were able to significantly boost the CSAT score, leading to a 23% increase in revenue, and a 1% rise in Purchase Intent This initiative not only improved customer satisfaction, but also positively impacted the bottom line by driving more sales and increasing customers' willingness to make purchases It showcased the power of addressing customer needs and the importance of leveraging data to drive business growth effectively.

3) Executed a project at DELL by collaborating with the automation team, resulting in a significant reduction in data analysis time. The implementation of an automatic tool improved accuracy by 90%, and replaced the manual classification process

Accomplishments

· Received Search and Discovery Award at Amazon.

· Thrice received good job award for Process Improvement and ownership Amazon.

· Received Best Performer for Q3 at JCPenney

· Received R&R award for Process Improvement at JCPenney

Awards

Received Search and Discovery Award at Amazon.

Thrice received a good job award for process improvement and ownership at Amazon

Received Best Performer for Q3 at JCPenney

Received R&R award for process improvement at JCPenney

Timeline

Vendor Consultant (Vendor Retail Manager)

Amazon
10.2022 - Current

Senior Quality Engineer (CX Manager)

Dell Technologies
10.2021 - 10.2022

Senior Analyst

JCpenney.com
08.2017 - 10.2021

Sr. Catalog Associate

Amazon.com
10.2012 - 08.2017

MBA - Business Management

Canara Bank School of Management Studies

BBM - Business Administration

Seshadripuram First Grade College

French Basic Level course (A1 Part 1) - French

Alliance Française De Bangalore
Kunal Zalpuri