Kunal Mathur

• Digital Strategy, Audience Engagement & Campaign Execution
  • Built and scaled national digital acquisition across Meta and Google, driving 8.8M annual sessions and 8,900+ online donations.
  • Owned the end-to-end donation funnel (media → landing → payment → CRM), improving conversion and drop-off visibility.
  • Set up structured testing across messaging, landing pages and payment flows to improve conversion and retention.
• Supporter Engagement & Revenue Model Transformation
  • Shifted portfolio from one-time donations to recurring pledges, scaling monthly pledges ~400 → 1,600 and building a predictable supporter base.
  • Improved unit economics by optimising targeting, creatives and media allocation, reducing cost per pledge by 62% while scaling spend ~10x.
• Evidence-Based Decision Making & Performance Monitoring
  • Used CRM, GA4 and platform data to drive audience segmentation, campaign decisions and optimisation.
  • Built performance tracking and reporting to support data-driven planning and investment decisions.
• Cross-Functional Collaboration & Stakeholder Coordination
  • Worked across communications, programme and fundraising teams to translate programme narratives into campaigns that drive public action.
  • Managed agencies and internal teams to deliver campaigns, landing pages and experimentation at scale.
• Emergency Campaigns & Rapid Public Mobilisation
  • Delivered rapid-response digital campaigns during emergencies (COVID-19, floods), mobilising support and accelerating donor acquisition under tight timelines.

• Digital Product & Market Expansion
  • Built digital platforms connecting dealers and rural consumers, improving demand visibility and last-mile fulfilment in Tier 3–4 markets.
  • Launched B2B2C ordering and fulfilment interface, expanding access in underserved geographies.
• Innovation & New Business Models
  • Developed and piloted a chatbot-led rural credit model with a fintech partner, enabling first-time borrower access and improving conversion.
  • Designed digital-led market entry strategies to unlock demand in low-access segments.
• Cross-Functional Execution & Delivery
  • Translated market gaps into product requirements, working with engineering, fintech and operations teams to ship and iterate solutions.
  • Ran pilots, user testing and rollout plans to move products from concept to adoption.

Growth Strategy & Demand Generation
• Owned demand generation across channels, scaling platform growth to 7M+ monthly users and contributing significantly to revenue expansion.
• Launched and scaled a new marketplace vertical, acquiring 33,400+ travellers within 24 months.

Funnel Optimisation & Unit Economics
• Improved conversion rates and funnel efficiency through experimentation across onboarding, search flows and CRM journeys.
• Drove profitability by increasing conversion rates 15% → 30% while maintaining stable operating costs.

Product, Data & Lifecycle Systems
• Built and optimised user journeys across acquisition, lead routing and retention using CRM automation and cohort-based lifecycle strategies.
• Used data and experimentation to prioritise features, improve user experience and drive repeat/referral behaviour.

Cross-Functional Execution
• Worked with product, engineering, design and category teams to define requirements, ship features and scale adoption across geographies.
• Built playbooks for rapid category rollout and managed go-to-market pilots in new markets.

• Government & Institutional Partnerships (B2B)
  • Managed a $70M+ institutional portfolio, working with government entities and large commercial clients across regions.
  • Built and maintained long-term B2B partnerships, aligning commercial delivery with public sector procurement and operational constraints.
• Revenue Growth & Account Expansion
  • Increased segment revenue contribution from 30% to 45% through strategic account acquisition and expansion.
  • Grew run-rate revenue from $46M to $73M by strengthening key institutional relationships.
• Operational Planning & Delivery Systems
  • Led demand forecasting, supply planning and execution across plants, logistics and finance teams to ensure delivery commitments.
  • Improved coordination across stakeholders to reduce bottlenecks and enhance fulfilment reliability.
• Cross-Functional Coordination in Complex Systems
  • Worked across government, operations, finance and supply teams to align commercial, regulatory and operational priorities.
  • Supported senior leadership with performance analysis, risk identification and corrective action planning.