Kunika Satija

Senior Marketing Automation Specialist

-Marketo (Dec'21 - Till present)

• Handling Marketing Campaigns over Marketo & updating it over specified intervals by editing the flow/smart list in smart campaigns
• Created & Modified Engagement programs, Landing pages, Promotional Emails. Conducting A/B Test for Emails
• Working as secondary team lead in the team and the primary point of contact within the team and for other teams as well for handling the entire requests globally, ensuring the strategy fully implemented and partnership well serviced.
• Responsible for On-boarding new Project for different geographic area's and Services for Marketing Automation and Assisted in transition process and downloading the same to the fellow team members until live production
• Hosting and Interacting with the client and giving them the enough tool knowledge and educating them about the best practices that needs to be taken care in Email Campaign, for example- defining the goal of the campaign, how to increase open rate for a campaign, how to avoid bounces in a campaign etc.
• Organizing training sessions for the onshore project team to avoid all the last moment delay's and the gaps which we encounter when a campaign request is received.

-Adobe Client Console (Sept'21 - Mar'22)

• Worked in the Marketing Project which includes creation of In-person and Online events (SpotMe as well as MSFT teams) on Adobe client console for recurring newsletters (weekly/bi-weekly/monthly)
• Primary POC for the business stakeholders within the team for testing services webinar product and working on the campaign end-to-end
• Adobe to capture and handle all the data related to events and newsletters for UK clients
• Responsible for creation of Email templates, Email journey's and deploying campaigns
• Delivered various promotional tier-1 and tier-2 campaigns targeting business areas like financial services, consulting, tax and legal, events and hospitality, strategic relationships, national markets, corporations, healthcare, and firm-wide, and became the primary point of contact for a few of the areas

-Marketo

• Worked as Marketing Automation Specialist for Campaign execution and Marketing operations
• Marketo used for pre-sales demand generation projects which included Creation and Deployment of Email campaigns and Landing pages, Gated programs, Webinars, Invitation Emails, Post Event Local Nurture etc
• Created & managed Live/On-Demand Webinars for client using Marketo & ON24 integration.
• Marketo is used for making Landing pages, triggering emails, for tracking Lead’s journey etc however ON24 is used for setting up Webinar.
• Created & Managed Post event Local Nurture programs in Marketo where we target leads using different email contents to keep engage them with the client’s products and services.
• Created & Managed Email deployments using different strategies by using various filtration in Marketo per the requirements of marketers.
• Created and managed In-Person events in Certain globally across various countries and subsidiaries and then integrating Certain with Marketo to track the data of members registered or attended the event and then sharing the reports with Marketers.
• Involved in Interacting with the client directly to provide essential support and guidance to field marketers and business regarding marketing operations
• Handling complex queries and conference calls with the marketers/stakeholders for requirement gathering and finalization of functional specifications.

-Salesforce Marketing Cloud

• Worked as a Salesforce Consultant for post-sales project which includes creation of Email's, Data extensions, Journey builders, Segmentation using SQL queries.
• Created Campaign build from scratch in SFMC including Data extensions, User-Iniated Emails, SQL queries, Automations.
• Conducted A/B testing on marketing campaigns to improve Email Marketing campaign performance.
• Manage the execution of all email marketing communications including setup, building SQL query, making UI emails, testing, launch, analysis, and optimization worldwide for various departments worldwide.
• Coordinated with the onshore team to improve the overall process of resolving issues.
• Performed quality assurance checks on marketing campaigns to prevent erroneous content from being set live.
• Managed the campaign briefing, proofing, approvals and activation of campaigns with the clients