Summary
Overview
Work History
Education
Skills
Websites
PERSONAL DETAILS
Timeline
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KUSHAGRA AGRAWAL

Noida

Summary

Results-driven Senior Product & Category Marketing Professional with 5+ years in B2B SaaS and a proven record in GTM strategy, ABM, positioning, and revenue acceleration. Currently leading the Cured by Innovaccer category, managing multiple cross-functional teams and an annual marketing budget of $1.2 M. Recognized with multiple Product Marketing Excellence Awards for driving 93%+ quota attainment QoQ, accelerating deal velocity, and delivering measurable revenue growth.

Overview

5
5
years of professional experience

Work History

Senior Associate - Product & Category Marketing

Innovaccer
12.2024 - Current
  • Lead end-to-end GTM strategy for 'Cured by Innovaccer,' achieving $3.2M in quarterly revenue (93%+ quota attainment).
  • Managed $1.2M annual marketing budget and multiple cross-functional teams, ensuring on-time, on budget delivery of campaigns.
  • Designed persona-driven campaigns and enablement assets, increasing SQL to win rate by 38%.
  • Conducted win/loss analysis and market segmentation, directly influencing roadmap priorities.
  • Executed ABM programs targeting high value accounts, accelerating pipeline maturity by 48%.
  • Partner with product, digital, events, design, sales, and customer success teams to execute launch to scale strategies, ensuring all customer-facing materials convey value based outcomes.
  • Led brand launch of Comet Health by Innovaccer, securing 15+ high value demos and generating an $800K pipeline within 2 days post-launch.
  • Recognized with Product Marketing Excellence Awards for campaign innovation and revenue impact.
  • Own end-to-end messaging, positioning, and content creation tailored for provider & speciality organizations, payer groups, and digital health partners.
  • Align closely with category leadership to forecast, track, and optimize marketing impact on NPV & CARR, ensuring tight feedback loops between sales performance and marketing input.

Senior Marketing Specialist

Innovaccer
03.2022 - 12.2024
  • Designed and executed market-specific event strategies to generate qualified leads and boost RSVPs through high-value trade shows, webinars, and product launches.
  • Managed end-to-end logistics for domestic and international events, including HIMSS, RISE, VIVE, HLTH, and NAACOS, with a managed annual budget of $950K.
  • Utilized $490K in Partner Marketing funds, achieving an 89% cost reduction and delivering 500+ Sales Accepted Leads (SALs).
  • Implemented post-event GTM activities (email, calls, LinkedIn outreach) to secure high-value meetings for sales and exceed SQL/SAL targets for six consecutive quarters.
  • Increased lead generation by 55%, improved brand engagement by 40%, and optimized marketing ROI by 37% through focused execution and campaign refinement.

Sales Manager - US & India Market

Whitehat Jr.
10.2020 - 02.2022
  • Guided students and parents by curating educational pathways and recommending courses through structured counseling sessions.
  • Revamped and enhanced the company's Quality Management System to optimize processes and improve standards.
  • Engaged with the international market, primarily focusing on the US, to expand business opportunities and drive growth.
  • Generated approximately 4 lakh in weekly revenue through strategic sales and client management.
  • Cultivated business growth by identifying and selling to prospects, while nurturing client relationships with ongoing support and guidance.
  • Trained teams to develop essential skills and achieve sales targets, enhancing overall performance.

Customer Support Executive

Flipkart
07.2020 - 10.2020
  • Managed records of customer interactions and transactions, ensuring accurate documentation and follow-up.
  • Resolved inquiries, complaints, and comments within the turnaround time (TAT) to enhance customer satisfaction.
  • Demonstrated exceptional skills in customer handling with extensive hands-on experience in CRM systems.

Education

Bachelors of Engineering -

Chandigarh University
01.2021

Skills

  • Product Marketing Strategy & Execution
  • Category Ownership & GTM Planning
  • Account-Based Marketing (ABM)
  • Multi-Team Leadership & Budget Management
  • Revenue-Driven Campaigns & Pipeline Growth
  • Messaging, Positioning & Value Proposition Design
  • Market Research & Competitive Intelligence
  • Sales Enablement & Persona-Based Content
  • ROI Optimization & KPI Tracking
  • Collaboration
  • Strategic Planning
  • Communication
  • Change Management
  • Data-Driven Decision Making

PERSONAL DETAILS

Languages Known: English, Hindi

Timeline

Senior Associate - Product & Category Marketing

Innovaccer
12.2024 - Current

Senior Marketing Specialist

Innovaccer
03.2022 - 12.2024

Sales Manager - US & India Market

Whitehat Jr.
10.2020 - 02.2022

Customer Support Executive

Flipkart
07.2020 - 10.2020

Bachelors of Engineering -

Chandigarh University

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KUSHAGRA AGRAWAL