Kushagra Panda

IDEX Corporation is a global producer of engineered fluidics systems, health and science technologies, and fire and safety products, serving niche industrial markets with innovative, mission-critical solutions through a decentralized portfolio of over 50 businesses worldwide.

• Leading a 9 member marketing team across strategy, communication, and market research to drive growth in India, Middle East & South East Asia.
• Spearheaded CRM Dynamics 365 adoption (>80%) and integrated Power BI dashboards to track funnel velocity, conversions, and marketing ROI.
• Executed digital marketing transformation by implementing HubSpot, targeting 2,500 qualified leads with 5% conversion rate.
• Partnered with multiple business units to define short, mid and long-term strategic roadmaps, enabling $150M revenue target by 2027 at a CAGR of 12%.
• Designed and executed GTM strategies for new products (> $1M AOP) and led India market entry for an acquired BU, creating $20M+ opportunity pipeline.
• Mentored commercial teams on focus account growth strategies across Medical devices, Aerospace, Green Energy and Semicon sectors.

Ecolab is a global leader providing innovative water, hygiene, and infection prevention solutions to industries worldwide, helping protect vital resources, ensure food safety, and support sustainable, efficient business operations in over 170 countries

• Developed and executed IMEA Light Division growth strategy, scaling business FB Segment business from $25M to $45M within 3 years; enabling $85M Divisional sales in 2024.
• Conducted market segmentation, key account planning, and stakeholder alignment to deliver sustained CAGR of 16%.
• Partnered with sales and engineering teams to secure large engineering projects (e.g., $3.5M WWTP Mondelez, $1.7M Wilmar WTP).
• Pioneered digital transformation by migrating to Ecolab 3D an Azure cloud based platform, achieving 100% adoption across IMEA; monetized digital solutions ($500K in 2024).
• Designed and launched 3A Triple Advantage sales training across IMEA to embed digital plus chemical pls automation offering positioning and value proposition.
• Led targeted social media campaigns for brand awareness within focus market segments, generating 500,000+ impressions with 3% engagement and high-quality leads.

MKS Atotech develops leading specialty chemicals, equipment, software, and services for advanced surface modification, plating, and finishing in electronics, automotive, and industrial applications worldwide, delivering innovative solutions and global technical support

• Managed product marketing for Wear Resistant Coatings, growing group sales to $4M+ in 2020 and delivering 25% growth above budget.
• Achieved significant margin improvements through product lifecycle management and new product localization/introduction.
• Designed buyer personas, account playbooks, and competitive frameworks, expanding GFM division market share.
• Directed 10+ R&D/application engineers, leading 5+ product development projects; 3 commercialized delivering $1M+ Y1 revenue.
• Partnered global R&D to develop sustainable REACH-compliant chemistry with 2x coating life and 20% improved performance.
• Supervised commissioning of 15 R&D pilot lines/labs at Atotech Development Center, Manesar.
• Managed North India region key accounts (> $8M annual sales), serving 47 direct customers and 8 dealers.