Kushagra Sharma
Delhi
Summary
Strategic Brand Manager with expertise in crafting and implementing marketing strategies that enhance brand visibility and market share. Proven ability to cultivate relationships, influence stakeholders, and lead cross-functional teams effectively. Recognized for combining creative problem-solving with data-driven insights to achieve measurable results. Track record includes significant improvements in brand recognition and customer engagement metrics.
Overview
12
12
years of professional experience
Work History
Brand Manager
OSIM India a Division of Paramount Surgimed Ltd.
Okhla
07.2024 - Current
- Spearheaded brand awareness initiatives, resulting in over 20% growth in targeted social media followers.
- Executed quarterly marketing plans with over 90% adherence to strategic timelines.
- Developed vendor partnerships, achieving over 85% annual satisfaction scores, and cost savings.
- Directed store renovations and new store development.
- Optimized marketing budget management, ensuring high campaign delivery within allocated budgets.
- Enhanced reporting processes by delivering accurate brand performance insights for continuous improvement.
Freelancer
GD Goenka Group
Rudrapur
09.2023 - 06.2024
- Executed comprehensive marketing strategies to enhance school brand and boost enrollment.
- Cultivated relationships with media outlets, securing press coverage for events.
- Conducted market research to identify trends, competitor strategies, and new opportunities.
- Collaborated with admissions team to create targeted outreach campaigns for prospective students.
- Implemented tracking tools to measure marketing effectiveness and optimize campaigns.
- Forged partnerships with local businesses to strengthen community outreach initiatives.
Assistant Manager - Client Servicing
Triveni Media Marketing Services Pvt. Ltd.
Pitampura
07.2022 - 08.2023
- Managed client relationships and ATL and BTL activities, ensuring timely execution of campaigns.
- Created dashboard using MS Excel and Power BI to visually represent key marketing metrics in real-time.
- Researched market opportunities and identified strategic partners, contributing to eight percent increase in market share.
- Developed predictive models forecasting customer churn and revenue growth with ninety percent accuracy.
- Compiled quarterly marketing reports for stakeholders, including performance metrics and competitor analysis.
- Oversaw vendor relationships to ensure marketing materials were produced on time and within budget.
- Tracked and reported cost actuals against budget for marketing plans and campaigns.
Assistant Marketing Manager
Cleardekho Eyewear Pvt. Ltd.
Ghaziabad
11.2020 - 06.2022
- Managed all marketing functions, including brand communication, product launches, PR, advertising, social media, and events.
- Planned cooperative advertising and POSM spends with Sales Manager, achieving sales growth of 147%.
- Analyzed budget estimations for Pan-India marketing campaigns to optimize resource allocation.
- Measured and assessed campaign effectiveness using Google Analytics, MS Excel, and PowerPoint.
- Collaborated with graphic designers and copywriters to produce impactful advertising campaigns.
- Developed and executed marketing strategies while analyzing outcomes against established objectives.
Marketing Executive
Mayur Industries Pvt. Ltd.
Pantnagar
04.2019 - 10.2020
- Spearheaded management of new product line from raw materials to finished goods (backpacks).
- Negotiated vendor contracts for raw materials, printing, and promotional materials.
- Directed successful launch of three new product lines: backpacks, face masks, and PPE kits.
- Oversaw all corporate marketing functions including brand marketing, product launches, and events.
Interior & Exterior Designer
Dream Designing Solutions (Freelancer)
Rudrapur
12.2014 - 06.2017
- Advised clients on interior design aspects including space planning and color coordination.
- Coordinated with contractors, architects, engineers, and plumbers to ensure project success.
- Selected and purchased furnishings, artwork, and accessories tailored to client needs.
- Successfully completed six projects, enhancing client satisfaction and design appeal.
Mechanical Design Engineer
Knowledge Podium Systems Pvt. Ltd.
Dehradun
11.2013 - 10.2014
- Created detailed design drawings and specifications for mechanical equipment using Uni-graphics NX Software.
- Developed schematic, orthographic, and angle views to illustrate functional component relationships.
- Incorporated instructions and comments directly onto drawings for clarity.
Education
Professionl Certificate in Business Decision Making - Data Science
IIM Kozhikode
Kerala08-2023
PGDM - Marketing
IILM-Lucknow
Uttar Pradesh06-2019
B.Tech - Mechanical Engineering
Bhutta College of Engineering & Technology
Ludhiana, Punjab06-2013
Skills
- Multi-channel marketing strategy
- Marketing budget oversight
- Campaign planning and scheduling
- Vendor and stakeholder relations
- Performance analysis and reporting
- Data visualization with Power BI and Tableau
- Microsoft Office proficiency
- AI tools application
Accomplishments
- Best project manager (04/2023)
Execution of the marketing campaign of MARS Wrigley in UP and Punjab from marketing planning to execution and closing ceremony. Phrases by the client.
- Certificate of Excellence (12/2022)
Execution of 'Facebook Gaming Talent Hunt Event' at 25 campuses across India
- Best marketing slogan (08/2021)
Executed the slogan 'Chasma Banwaya Kya' in all marketing campaigns, which was appreciated by all investors
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Brand Manager
OSIM India a Division of Paramount Surgimed Ltd.
07.2024 - Current
Freelancer
GD Goenka Group
09.2023 - 06.2024
Assistant Manager - Client Servicing
Triveni Media Marketing Services Pvt. Ltd.
07.2022 - 08.2023
Assistant Marketing Manager
Cleardekho Eyewear Pvt. Ltd.
11.2020 - 06.2022
Marketing Executive
Mayur Industries Pvt. Ltd.
04.2019 - 10.2020
Interior & Exterior Designer
Dream Designing Solutions (Freelancer)
12.2014 - 06.2017
Mechanical Design Engineer
Knowledge Podium Systems Pvt. Ltd.
11.2013 - 10.2014
Professionl Certificate in Business Decision Making - Data Science
IIM Kozhikode
PGDM - Marketing
IILM-Lucknow
B.Tech - Mechanical Engineering
Bhutta College of Engineering & Technology
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