Kushal Dhillon
Summary
I am Kushal, with 8+ years of experience working with brands like Nazara Games, Junglee Games, Hike Messenger, HP, PVR, Maruti Etc. I have juggled work between tight deadlines, big budgets to brands that have zero budgets, confusing briefs to no briefs at all and a lot of in between's of managing various stakeholder across the board, I always feel there is so much more to do. Let's connect and discuss more!
Overview
9
9
years of professional experience
Work History
Brand Manager
Nazara Games
04.2023 - Current
- Reporting directly to the CEO of OpenPlay tech and Nazara Tech.
- Sole representative for all the marketing budgeting, planning, strategy and management of existing products and new launches.
- Set up a new consumer research wing for new product development, CRM, Product Insights across all the functions.
- Integrated new tools and tech to have efficient team performance across all marketing functions.
- Created marketing roadmaps for new product launched like across fantasy cricket, poker, ludo and other games.
Ast. Brand Manager
Junglee Games
04.2021 - 03.2023
- Launched Junglee Rummy's first 100CR+ A lister campaign
- Executed 40 Cr+ spends across social, brand and alliances.
- Achieved lowest CPL and CPAs in key markets through new content strat.
- Increased content production at scale to 5X year on year.
- Headed all influencer marketing and celeb tie-ups across all brands.
- Key projects: #RummyBoleTohJungleeRummy #KheloTohSafeKhelo #AajHowzatKarlo #DimagKaGym
- Lead Junglee's brand-insight wing to monitor and increase preference share and top-of-mind awareness.
Strategy Manager
AGL | Hakuhodo
New Delhi
12.2019 - 04.2021
- Lead a team of 7 enthusiastic bunch to train them across strategy, planning, and advocacy.
- Part of the core strategy team to drive new business pitches and NBD across verticals.
Key projects: Maruti Nexa, UP Tourism, Rajasthan Tourism, Uttrakhand Tourism, BOAT etc. - Covered multiple events across Automobile & Entertainment sector.
- Drove and established new integrated marketing projects.
Senior Executive - Strategy
MSL | Publicis Groupe
Delhi
02.2019 - 11.2024
- Spearheaded multiple campaigns to generate leads, build brand love, advocacy and build online community.
- Managed multiple pitches to win new business for the agency and crossagency projects.
- Lead teams to build effective strategies for brands across Travel, Govt/PSUs, Consumer Electronics, Manufacturing, Entertainment sectors.
- Managed C-suite profiles to help brands build thought leadership
Account Manager
Grey Group
11.2017 - 01.2019
- Managed multiple campaigns across brands like PVR, HP, NESCAFE, Dettol Etc.
- Lead and managed teams to deliver impact through
- Helped build PVR's brand's online follower base 10x from 10k to 100k organically.
- Executed HP Printer's most successful Diwali Campaign 'Umeed ka Diya' that led to 100X social mentions and earned PR worth 10CR.
Content Strategist
Hike Messenger
06.2015 - 11.2017
- Strategizing and curating in-app content across news, stickers, community engagement and partner brand launches.
- Managed community of 2000+ student across India for Hike Squad and Hike Ninjas.
- Planned GTM strategies for in all the new feature launches.
- Managed content QA processes with team across 7+ languages.
Education
BBA -
Guru Gobindh Singh Indraprastha University
06-2015
Skills
- Brand Strategy & Planning
- Media & Budget Planning
- Influencer & Celeb Management
- Performance Marketing
- Creative Strategy
- Alliance & Partnership Building
References
References available upon request.
Timeline
Brand Manager
Nazara Games
04.2023 - Current
Ast. Brand Manager
Junglee Games
04.2021 - 03.2023
Strategy Manager
AGL | Hakuhodo
12.2019 - 04.2021
Senior Executive - Strategy
MSL | Publicis Groupe
02.2019 - 11.2024
Account Manager
Grey Group
11.2017 - 01.2019
Content Strategist
Hike Messenger
06.2015 - 11.2017
BBA -
Guru Gobindh Singh Indraprastha University
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