Hi, I’m
KUSHAL SINGH
Associate Product Manager
Ex - Business Analyst
Work Preference
Summary
Associate Product Manager with hands-on experience driving B2B and SaaS product development across the full product lifecycle (0-1) - from discovery, user research, and market analysis to go-to-market (GTM) strategy, launch, and post-release optimization. Skilled at leading cross-functional collaboration across engineering, design, data science, and customer success to deliver scalable, customer-centric solutions. Proven expertise in product roadmapping, backlog management, and defining/tracking OKRs & KPIs to align product outcomes with business goals. Adept at leveraging data analytics, A/B testing, and user feedback to prioritize features, improve adoption, and enhance retention.
Overview
2
Years as an Associate Product Manager
1
Year as a Business Analyst
8
Months as A Business Analyst - Intern
Work History
NIELSEN MEDIA PVT. LTD.
Associate Product Manager
06.2024 - 05.2025
Job overview
- Spearheaded end-to-end development of a data-driven Linear-TV Measurement API, managing 3+ successful releases that enhanced client reporting accuracy and usability.
- Orchestrated cross-functional alignment across product, engineering, and business stakeholders to onboard enterprise clients (Disney, Paramount), driving a $200M strategic integration.
- Owned dual responsibilities as Product Owner and Scrum Master, achieving a 95% sprint delivery rate by implementing agile best practices including sprint planning, backlog grooming, and stakeholder demos.
- Defined and monitored 4+ core product metrics (ICM, ACM, Reach, CSAT) to drive data-informed decision-making, guide A/B testing, and improve adoption and retention.
- Partnered with Data Science teams to establish validation protocols, reducing data discrepancies by 40% and significantly improving data reliability.
HAPTIQ (previously Webonise Labs)
Business Analyst
07.2023 - 06.2024
Job overview
- Authored BRDs and PRDs across 6+ domains (IT, E-commerce, LMS, Tax, Legal, Consultancy), enhancing requirement clarity and reducing rework by 40%.
- Partnered with product leadership to create roadmaps and prioritize feature backlogs, improving delivery efficiency by 20% and reducing misaligned requirements by 55%.
- Led 50+ discovery sessions (wireframing, brainstorming, whiteboarding) to validate requirements, improving alignment between product vision and technical feasibility by 30%.
- Translated client requirements into actionable user stories and specifications, accelerating delivery timelines by 60%.
- Strengthened stakeholder relationships by streamlining communication and expectation management, increasing cross-team collaboration efficiency by 25%.
HAPTIQ (previously Webonise Labs)
Business Analyst - Intern
11.2022 - 06.2023
Job overview
Education
INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENTPune
MBA from Marketing and IT
07.2021 - 08.2023
University Overview
- 9.12 GPA
- Ranked in Top 10% of class
- IMED Finance Club Organizer
- IMED Marketing Club Organizer
- PMA Event Organizer
- Relevant Coursework: Data Analysis & MS-Excel
LUCKNOW UNIVERSITYLucknow
Bachelor of Arts from Political Science
University Overview
Certification
- PM Academy Certification, PM Academy, 2025
- Getting Started as a Business Analyst, LinkedIn Learning, 2024
- AI Fluency: Framework and Foundations, Anthropic, 2025
- Agile Requirements Foundation, 2024
Skills
- Agile Methodology
- User Acceptance Testing (UAT)
- Quality Control Standards
- Project Workflow Management
- Business Partnerships
- Sprint Planning
- CRM Systems
- Management Support
- Customer Engagement Strategies
- Business Analytics
- Methodology Implementation
- Technology Solution Design
- Business Solutions
- Product Strategies
- Technical Project Management
- Performance Monitor
- Risk Mitigation Planning
- A/B Testing
Product Management Skillset
Product Management Skillset
01. Wireframing and Prototyping:
Skilled at creating visuals outlines (Wireframes) and Interactive Models (Prototype) of products using tools like Figma, Miro, LucidChart, Whimsical - This helps team collaborate and test ideas early on.
02. User-Centric Design:
Understands user needs by cheating detailed Profiles (Personas) & mapping out their interactions with the product (Journey Maps) - This ensures the product is designed to meet users expectations.
03. Data-Driven Analysis:
Good at analyzing data & using it to make informed decisions about product strategies & improvements.
04. Agile Product Development:
Comfortable working in fast-paced environment prioritizing tasks effectively & communicating clearly with the team members to ensure everyone is on the same page.
05. Product Management Expertise:
Familiar with tools & processes used to successfully plan, develop & launch products that meet market demands.
06. Forward Thinking:
Keeps up with new technology like AI & Machine learning, looking for ways to use them to create innovative products.
07. Clear Communication :
Excellent at documenting work and sharing information with the team, ensuring everyone is informed and aligned.
08. Market Understanding:
Conducts research to understand market trends & competitors, helping to position products strategically for success.
Tools
Tools
Design - Figma, Miro, Sketch, Canva
Project Management - JIRA, Trello, Asana
Diagramming - LucidChart, Whimsical
Mockups - Mockups.ai
AI development - Lovable, Replit, Cursor, Emergent, Bolt
Documentation - Confluence, Notion
Collaboration - Slack, Teams, G-Meet
Quote
I’m no longer quite sure what the question is, but I do know that the answer is “Yes.”