Kushal Kansal

Family owned plywood manufacturing unit

• Established key performance indicators to measure success and facilitate data-driven adjustments to business strategies.
• Leveraged data analytics to inform decision-making processes, optimizing resource allocation and improving overall project outcomes.
• Fostered a culture of collaboration and continuous improvement, mentoring team members to enhance performance and accountability.
• Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
• Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.

• Conducted primary research to gather insights into customer needs, industry trends, and competitive landscapes in the telecom industry for mobile recharge.
• Coordinated in design and execution of a survey including interviews to collect qualitative and quantitative data from target audiences.
• Analyzed market data on different parameters including customer behavior, demographics, and purchasing trends to provide actionable insights and recommendations.

Title: Driving Airtel TV penetration to smartphone base with help of strong GTM plan

• Handled a team of 14 promoters and used motivation techniques and targeted sales approach to increase their daily productivity
• Worked as a part of Marketing team of UPW circle, focussing on understanding the demographics of the target segment, consumer behaviour in the telecom industry, current data analysis and formulation of strong strategy to increase downloads of Airtel TV app
• Conducted Primary research for Airtel TV app using telephonic interviews to get promoter and consumer insights in the circle