Kusum

• Managed Client Deliverables: Took overall responsibility for the day-to-day management and delivery of client projects, ensuring timelines and objectives were consistently met.
• Executed Campaigns: Led the execution of high-quality campaigns, ensuring alignment with objectives, KPIs, and success metrics.
• Developed Integrated Campaigns: Collaborated with multidisciplinary marketing teams to design and implement integrated, results-driven campaigns.
• Advised on Strategy: Provided expert guidance on content and channel strategies, audience psychographics, and overall marketing approaches to maximize impact.
• Drove Data Analytics: Directed analytics design, interpreting digital data to deliver actionable insights and drive informed decision-making.
• Ensured Quality Assurance: Oversaw operational performance and quality standards across client accounts to maintain excellence.
• Presented to Clients: Delivered confident, expert-level presentations to clients, effectively communicating strategies, outcomes, and recommendations.

• Executed multi-markets SEM strategies to maximize assigned KPIs
• Strategized new campaigns based on learnings & opportunities of growth
• Tracked, analyzed & optimized performance media campaigns across a mix of clients & verticals [retail, lead-Gen, eCommerce]
• Provided detailed analysis of key performance metrics & program tracking techniques in order to increase overall performance efficiency & drive ROI for our clients
• Prepared & presented Media plans & proposals to bring new clients to the agency
• Worked for some of the brands like:
  

1. The Executive Center (Commercial Real Estate): Scaled the campaign for project launch, resulted in a 27% increase in lead volume

2. Bonito Designs (Interior Design): Improved the lead quality by 26.15%, resulting in over 231% increase in week-over-week qualified leads for the ad spends

3. Nature's Basket (Grocery Delivery Chain): Launched the purchase intent-driven campaigns to generate sales, which resulted in average 500 sales per month.

4. SME IIT Jodhpur (MBA-admissions): Launched the first-ever campaign, which resulted in the client getting 1500 quality registrations out of 3000+ leads generated

5. Zolo (real-estate & hospitality): Optimizing campaigns for lead generation and filling the inventories in all the properties, resulting in the CAC to decrease by 90%.

• Worked on lead cleanups, lead analysis, & lead quality of the team
• Conceptualized with a consultative approach to understand the needs of the students (clients) & provided relevant solutions with academic counseling
• Identified, generated, proposed, nurtured & closed sales opportunities & developed strategic relationships with potential customers
• Suggested upgrades to help better the product & services
• Helped 100+ clients to figure out the product/service they would need
• Identified 25 potential leads out of 100+ and on-boarded them generating a revenue of 60,000 USD in the span of 4 months

• Enhanced customer satisfaction by efficiently addressing and resolving chat inquiries.
• Streamlined response times with thorough knowledge of company products and services.
• Identified and converted 160/500+ leads into regular customers across the span of 8 months
• Supported fellow team members as needed during peak hours or high-chat volume periods to ensure overall departmental success.