K. V. KAMATH

Strategic Marketing of Hospital Services in Key Markets in India includes Karnataka, Kerala, Tamilnadu, West Bengal, Assam, and Orissa & MP.

Marketing Strategy: Long-term plans and annual marketing plans arrived through adequate market orientation to identify key drivers, customer segments and develop positioning strategies for target segments for market mix execution.

o Implement strategies to strengthen brand equity of the hospital amongst the customers in the given geography to achieve the long term and short-term revenue growth plans.

o Acquiring Clinical Talent from the Market.Reputed Clinicians with business outcomes.

· Sales and Marketing Planning:

• Diligent execution of the Marketing plan, month by month to ensure top of the mind recall for the Hospital and thereby drive revenues for the unit & Region.
• Responsible for customer relationships and cash / credit business revenues across all customer segments- Retail (Referral) Marketing, Corporate (PSUs, Private, TPAs, Govt)
• Regular coverage of the customers as required by the customer segments.

o Value added programs like wellness talks, CMEs, health zones / on site screening, personalized customer service through facilities like preferred privilege cards , cashless facilities, corporate desk services as required by the segment customer belongs to.

· Business Development- Identify new business opportunities through the following

o Identifying new consultants across specialties and bring them into the hospital system as full time, part time or visiting consultants

o Identify newer geographies to build catchment areas for steady referral of patients through various outreach programme - Information centers, CME, Press event initiatives

o Conduct outreach/screening programs, paid and free to identify patients for referral into the hospital.

o Identifying new corporate companies / Institutions and tie ups for IP and health checks- pre employment, annual health checks

Business Intelligence

· Keep track of the customers’ business initiatives, future plans and analyze its impact on the business and develop future plans accordingly.

· Analyze and track the market intelligence data including environmental, customer & competitor information and initiatives and pre-post its impact on the business.

Public Relations

· To ensure the Hospital has very strong visibility and is a top of the mind recall with all patients, corporate and referring physicians through planning and executing a structured PR plan that includes the following:

• Implementation of Proactive and Reactive PR strategies to ensure the hospital, its activities and its Consultants get the necessary visibility and coverage with print, electronic and digital media- scope of coverage could include Medical milestones-qualitative and quantitative, patient education and awareness, financial performances and other news.
• Highlight Advancement in Patient Treatments / Services / Technology to Media including press & digital

Results

· Responsible for Revenue Topline performance of the unit (Revenue & Patient Nos).

· Responsible for performance of operational indicators- New Registrations, admissions, occupancy, key procedure, Surgery Targets, Health Checks and capacity utilization across all specialties and targeted geographies.

· Market standings of Brand NH, constantly upgrade NH Brand visibility in the market.

· Venture into new markets: D.K, Udupi & Kerala State for enhancing Revenues @ Group Level

· Emphasis on niche / high end complex procedures, surgeries, Transplants Renal, Liver, Heart & Lung & Bone Marrow Transplants.

· Synergize Flagship hospital doctors into Mysore region for high-end procedures, surgeries & Transplants.

· Introduction of Consultants into newer market in order to enhance Market shares.

ACCOMPLISHMENTS

· SAFE BEAT / Sunday OPD - Conceptualized and designed India’s first of its kind program for mass individuals to check their Heart Functioning.

· Initiation of Transplant Program- Positioning NH Health city as a “Centre of Excellence for Transplants” including Heart, Liver, Kidney & Bone Marrow Transplants. Active member of Core Transplant Team.

· E-Promotion- Introduced promotional channels like social media, search marketing and email marketing. Presently working on digital campaign & programs strategy and supervising associates for SEO traffic analysis.

· Annual Marketing Plan and Budget- Played a key role in marketing plan & marketing budget for group in FY16- 17 along with key stake holders including Finance, IT & HR Teams.

· Website revamp - Conducted website competitive analysis, content modification, updating new Specialties. Launched MSCC.IN dedicated website for Oncology.

· Training- Conducting training program on service delivery for frontline executives to provide equal customer experience in all touch points across the hospital. Review Drs Engagement program such as Birthdays, Dinner Meets & Health Talks.

· New Product Launch- Organized new product launch along with HODs & Sr Consultants within NH Group Hospitals. For Ex : Hematology, BMT, EPS / RFA, KTP, Neurosciences, BTL promotion- Conducted innovative BTL campaign in key towns of Karnataka, Tamilnadu, West Bengal, Assam, MP & Orissa.

· Agency Management- Worked closely with PR agency and creative agency to develop innovative communication strategy and communication materials for growth.

· Media Planning- Developed effective media plan to support brand building initiatives and sales growth. Digital & Offline.

Milestone/Notable Contributions:

Narayana Healthcity: Bangalore

Revenue Growth: Business Growth of 18 % yoy from growth of 9% previous year.

Market Penetration – New Market penetration viz., MP, Assam, Odisha & part of TN & AP.

Cash Revenue: Steep increase in Cash Revenues by engaging TPAs & focus work by teams in Walk-in.

Clinic Launch: Successfully launched 3 clinics with primary care services.

Narayana MS Hosp : Mysore Region

Revenue Growth: Business Growth of 26 % Yoy from growth of 9% previous year. 2017-18: 12% in 18-19 : 16% Growth & 11 % in 19-20 & 12% growth in 20-21. Proud to mention NH Mysore became 100 Crore Unit in FY 23.

· Introduction / Empanelment of TPAs, Insurance & Key Corp Tie-ups to get right payor mix ration to ensure business profitability.

· Got star doctors from the Markets for Key specialties to emphasis on revenues.

· Launched Information Centers & superspecialist Clinics in key markets: Superspecialities OPDs: Mysore: 3 clinics, Virajpet : 1 & Madikeri : 1 Clinic. Successfully created IP funnel from these Centers to Hospital.

· Hospital Tie-ups in HNI Markets such as Kodagu Dist & Mandya: Cater to Paying Patients

· Introduced and marketed Service level enhancement initiatives: Video Consultation, Second Opinion clinics, Online appointment, Home services etc.,

· Introduced unique concept: Launch of Ambulance Brigade with 24X7 Call center / Helpline in Key Markets to fetch MI, Stroke, GI Emergencies & RTA cases

· Commencement of Baby Rescue Team: unique concept in Mysore Market

· Augmentation of key doctors in the market for high end Procedures & Surgeries by Engagement activities in the Mysore peripheral markets. Clinical Newsletters, Thanking letters, Birthday events etc.,

· Regular Outreach clinics in Mysore, Mandya, Kodagu & Chamarajanagar Markets: Key Consultants in Cardiology, GI Sciences, Neurosciences, Oncology, Ortho, Renal Sciences, Pediatrics & OBG / Gynecology.

· Business quantum of 1.3 Cr from Comprehensive Cancer Care.

· Appointment of Visiting consultants to promote Cash / Insurance Patients

· Introduced Service excellence: special segment of OPD for Paying Patients

· Active engagement activities with Netizens: Device Digital Campaigns with Product / Speciality Focus: High end Surgeries, Procedures & Quaternary Care

· Analysis of Patient Cycle Management: Lead to Discharge, Performance Tracking

· Surpassing 1 Cr revenue through Digital Platforms

· Consistent Digital promotion: Google AdWords, SEOS, SEMs, FB Live programs on important Health Days, Patient awareness, Testimonials etc. Google Ratings moved from 3.8 to 4.9 currently.

· Launched 20+ Speciality Clinical Campaigns in social media.

• Diligent execution of the Marketing plan, month by month to ensure top of the mind recall for the Hospital and thereby drive revenues for the unit & Region
• Responsible for customer relationships and cash / credit business revenues across all customer segments- Retail (Referral) Marketing, Corporate (PSUs, Private, TPAs, Govt)
• Regular coverage of the customers as required by the customer segments
• Value added programs like wellness talks, CMEs, health zones / on site screening, personalized customer service through facilities like preferred privilege cards , cashless facilities, corporate desk services as required by the segment customer belongs to
• Business Development- Identify new business opportunities through the following
• Identifying new consultants across specialties and bring them into the hospital system as full time, part time or visiting consultants
• Identify newer geographies to build catchment areas for steady referral of patients through various outreach programme - Information centers, CME, Press event initiatives
• Conduct outreach/screening programs, paid and free to identify patients for referral into the hospital
• Identifying new corporate companies / Institutions and tie ups for IP and health checks- pre employment, annual health checks,
• Keep track of the customers’ business initiatives, future plans and analyze its impact on the business and develop future plans accordingly
• Analyze and track the market intelligence data including environmental, customer & competitor information and initiatives and pre-empt its impact on the business
• Public Relations
• To ensure the Hospital has very strong visibility and is a top of the mind recall with all patients, corporates and referring physicians through planning and executing a structured PR plan that includes the following:
• Implementation of Proactive and Reactive PR strategies to ensure the hospital, its activities and its Consultants get the necessary visibility and coverage with print, electronic and digital media- scope of coverage could include Medical milestones-qualitative and quantitative, patient education and awareness, financial performances and other news
• Highlight Advancement in Patient Treatments / Services / Technology to Media including press & digital
• Results
• Responsible for Revenue Topline performance of the unit (Revenue & Patient Nos)
• Responsible for performance of operational indicators- New Registrations, admissions, occupancy, key procedure, Surgery Targets, Health Checks and capacity utilization across all specialties and targeted geographies
• Market standings of Brand NH, constantly upgrade NH Brand visibility in the market
• Venture into new markets: D.K, Udupi & Kerala State for enhancing Revenues @ Group Level
• Emphasis on niche / high end complex procedures, surgeries, Transplants Renal, Liver, Heart & Lung & Bone Marrow Transplants
• Synergize Flagship hospital doctors into Mysore region for high-end procedures, surgeries & Transplants
• Introduction of Consultants into newer market in order to enhance Market shares
• ACCOMPLISHMENTS
• SAFE BEAT / Sunday OPD - Conceptualized and designed India’s first of its kind program for mass individuals to check their Heart Functioning
• Initiation of Transplant Program- Positioning NH Health city as a “Centre of Excellence for Transplants” including Heart, Liver, Kidney & Bone Marrow Transplants
• Active member of Core Transplant Team
• E-Promotion- Introduced promotional channels like social media, search marketing and email marketing
• Presently working on digital campaign & programs strategy and supervising associates for SEO traffic analysis
• Annual Marketing Plan and Budget- Played a key role in marketing plan & marketing budget for group in FY16- 17 along with key stake holders including Finance, IT & HR Teams
• Website revamp - Conducted website competitive analysis, content modification, updating new Specialties
• Launched MSCC.IN dedicated website for Oncology
• Training- Conducting training program on service delivery for frontline executives to provide equal customer experience in all touch points across the hospital
• Review Drs Engagement program such as Birthdays, Dinner Meets & Health Talks
• New Product Launch- Organized new product launch along with HODs & Sr Consultants within NH Group Hospitals
• For Ex : Hematology, BMT, EPS / RFA, KTP, Neurosciences, Sleep Apnea Clinics etc.,
• BTL promotion- Conducted innovative BTL campaign in key towns of Karnataka, Tamilnadu, West Bengal, Assam, MP & Orissa
• Agency Management- Worked closely with PR agency and creative agency to develop innovative communication strategy and communication materials for growth
• Media Planning- Developed effective media plan to support brand building initiatives and sales growth
• Digital & Offline
• Milestone/Notable Contributions:
• Narayana Healthcity: Bangalore
• Revenue Growth: Business Growth of 18 % Yoy from growth of 9% previous year
• Market Penetration – New Market penetration viz., MP, Assam, Odisha & part of TN & AP
• Cash Revenue: Steep increase in Cash Revenues by engaging TPAs & focus work by teams in Walk-in
• Clinic Launch: Successfully launched 3 clinics with primary care services
• Narayana MS Hosp : Mysore
• Revenue Growth: Business Growth of 26 % Yoy from growth of 9% previous year
• 2017-18: 12% in 18-19 : 16% Growth & 11 % in 19-20 & 12% growth in 20-21
• Proud to mention NH Mysore became 100 Crore Unit in FY 23
• Introduction / Empanelment of TPAs, Insurance & Key Corp Tie-ups to get right payor mix ration to ensure business profitability
• Got star doctors from the Markets for Key specialties to emphasis on revenues
• Launched Information Centers & superspecialist Clinics in key markets: Superspecialities OPDs: Mysore: 3 clinics, Virajpet : 1 & Madikeri : 1 Clinic
• Successfully created IP funnel from these Centers to Hospital
• Hospital Tie-ups in HNI Markets such as Kodagu Dist & Mandya: Cater to Paying Patients
• Introduced and marketed Service level enhancement initiatives: Video Consultation, Second Opinion clinics, Online appointment, Home services etc.,
• Introduced unique concept: Launch of Ambulance Brigade with 24X7 Call center / Helpline in Key Markets to fetch MI, Stroke, GI Emergencies & RTA cases
• Commencement of Baby Rescue Team: unique concept in Mysore Market
• Augmentation of key doctors in the market for high end Procedures & Surgeries by Engagement activities in the Mysore peripheral markets
• Clinical Newsletters, Thanking letters, Birthday events etc.,
• Regular Outreach clinics in Mysore, Mandya, Kodagu & Chamarajanagar Markets: Key Consultants in Cardiology, GI Sciences, Neurosciences, Oncology, Ortho, Renal Sciences, Pediatrics & OBG / Gynecology
• Business quantum of 1.3 Cr from Comprehensive Cancer Care
• Appointment of Visiting consultants to promote Cash / Insurance Patients
• Introduced Service excellence: special segment of OPD for Paying Patients
• Active engagement activities with Netizens: Device Digital Campaigns with Product / Speciality Focus: High end Surgeries, Procedures & Quaternary Care
• Analysis of Patient Cycle Management: Lead to Discharge, Performance Tracking
• Surpassing 1 Cr revenue through Digital Platforms
• Consistent Digital promotion: Google AdWords, SEOS, SEMs, FB Live programs on important Health Days, Patient awareness, Testimonials etc
• Google Ratings moved from 3.8 to 4.9 currently
• Group:, the corporate scene having diversified business interests that include Finance, Infrastructure & Housing, Media and FMCG / Retail) as State Head heading Karnataka State for all Verticals of QShop
• Heading Karnataka State for all Verticals viz., Staples, Water, Home Care & Personal Care & Processed Foods of Sahara Q Shop
• Sales and Marketing Drive sales initiatives by planning & scheduling individual/ team assignments to achieve the pre set goals within time, quality & cost parameters
• Generate MIS reports and transmitting them to the top management for facilitating decision making process
• Business Development Identify key accounts and strategically secure profitable business
• Build relationship with decision makers and key buyers in pre-sales negotiation stages and develop them as long term customers
• Sales Forecast Sales Forecast based on trends & business projection
• End to End supply chain management including Logistics Partners, Vendors & Plan team
• MIS of sales customer wise & SKU wise for entire Karnataka Team
• Successfully implemented PDP (Permanent Dispatch Plan) consists Route / Town wise dispatch on a particular day which ensure ultimate customer satisfaction & on-time fulfillment of stock requirement
• Channel Sales Management / Distribution Develop and appoint new business partners / distributors to expand product reach in the market
• Increase Width & Depth of Distribution
• Management of complete supply chain from Sales Indent to Delivery to the end customer
• Product Launches Conceptualize and implement sales promotional activities as a part of brand building & market development effort
• Organize promotional activities like campaigns, promotions programs for enhancing market visibility & achieving better market reach
• Create initiatives for increasing sales drive
• Team Management Effectively interfacing with people at all levels, managing healthy work environment and inculcating bonded teamwork with high work ethics
• Mentor, motivate and guide team members to achieve the targets for the profitability of business
• Milestone/Notable Contributions:
• Spearheading various functions like sales/marketing, sales promotions, team management, Plant, Quality Team, Production, Ware House Team, channel management etc
• Business Growth beyond 120% after taking over the State
• Average Business from 22 Lakhs to 60 Lakhs in just 3 months
• Appointment of 125 Distributors in a span of 3 Months across Karnataka 29 Districts
• Appointment of Sales Officers, Sales Executives, Area Sales Mangers successfully with direct contacts & references
• Different Activation Plans for Different Channels –Depends on the Shoppers’ Profile in the Channels & Requirements
• Identifying the Activation Opportunities and Space in different Channels, Designing the Architecture to tap the sales opportunities and enhance Business
• Complete Restructuring of Bangalore city & Karnataka to substantially improve Quality of Distributors, Sales Officers, Executives/ Focus and involvement by the people development
• Took a break from Corporate life as I wanted to set up family business & started own Consultancy Firm
• From:

Strategic Business Consultancy

• A Pan India assignment as Business Head for Central & Brand Factory Gift vouchers including B2B & B2C Team Management
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Mentored and motivated team members to achieve challenging business goals.
• Collaborated with other departments to establish productive and timely completion of Institutional Sales Gifting portal.
• Implemented business strategies, increasing revenue and effectively targeting new markets.

· Heading Gift Voucher Business as Country Head.

· Complete Brand Management of Gift Vouchers of Landmark Group.

· Spearheading a Project of Gift Vouchers Alliance with Landmark group companies’ viz., Lifestyle, Max, Spar, Fun city and City Max Hotels.

· National Rollout of Gift Voucher Business.

· Training and Development of Regional Marketing & Store Teams.

· For the 1st time in India launched a very new and unique Business Model through appointment of Channel Partner for Sales and Promotion of Gift Vouchers.

· Able to turn around in Institutional Business of Gift Vouchers at Lifestyle to a greater extent.

· Successful entry into 50+ Websites covered major Gifting Portals in a short span and a Rapid Pace.

• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Developed and maintained courteous and effective working relationships.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Passionate about learning and committed to continual improvement.
• Gained strong leadership skills by managing projects from start to finish.

• Complete rollout of Loyalty Module in Bangalore City including Appointment of Business Partners, FOS Recruitment, etc.,
• Successful Launch of Imint Loyalty Card in the City, Appointed 4 Business Partners, 300+ Merchant Establishments
• India’s first Coalition Loyalty Program with Key Account Management of Lifestyle, HPCL, Makemytrip.com and ICICI Bank Debit and Credit Card
• Planning and Implementation of Marketing Activities of IMINT through Lifestyle and other key Partners
• Management of ATL and BTL activities
• Coordination with ICICI Bank Merchant Acquisition Team and ensuring EDC machines are loaded with Loyalty Software
• Created tremendous visibility at Merchant Outlets
• Alliance with Key Merchants in South Region by enrolling them into IMINT Program
• Assigned & Achieved Customer/Member Enrollment by Training the sourcing Teams
• Successful Road shows conducted at Lifestyle, HPCL, Trust Outlets
• Awarded with Best RSM Award from CEO for Brilliant Rollout of Loyalty, First RSM to Qualify for this Award
• Participation at various Events/Exhibitions with Partners and successfully shown new avenue of Revenue Generation to the Company

• Managing DSA Operations, managing 3 DSAs in Bangalore City for Broadband Services, Successful selection of Roadshow Venues and driven DSA Team Successfully, by adding corporates viz., Sonata Software, Carritor, GMR Ltd, M.S Ramaiah Group of Institutions , ISCKON, Sterling Resorts etc.,
• A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating subscriber base and gain share from competition, migration dial customers to Broadband
• An Out-of-the-Box Thinker with a proven track record of increasing revenues, subscriber base establishing channel networks, streamlining workflow and creating a team work environment to enhance awareness in the Trade/Market Innovatively
• Functional Skills include - Market Penetration - Distribution Management - Sales Promotion - Team Leadership
• An effective communicator with excellent relationship building & interpersonal skills
• Strong analytical, problem solving & organizational abilities
• Employment Proficiency with Milestone
• Responsibilities:
• My assignment was to work for Broadband/Dial-up division that is purely Retail Oriented
• The job responsibility includes Channel Management responsible for accelerating user base, benchmark the target and drive team to achieve the same, ensuring installations, maintenance, monitor efficiency of Order Management, CRM etc., Retail Broadband-Disty model which had 405 Dealers and 4 Distributors in the Bangalore City and also 10 Dealers and 1 Distributor at Kolar
• Major Achievements:
• Even dial up customer base churning out I was able to withhold the customers with Quality of service through our Dealers/Distributors and managed to Achieve the given Targets month on month for Revenues and also Territiares with the help of Addition of 106 Outlets across my Territory
• Successfully launched Hello World an VOIP Calling Cards across Territory
• I was able to place the new product in more than 105 Outlets in the span of 10 days across the Territory by Motivating and Exploring the Opportunities the available resources viz., Sales Officer, Sales Executive, Distributors etc.,
• I was part of the Proud Team Bangalore when we Achieved an Milestone in VSNL History by Achievement of 1.45 Crores in the month of August 2004.(Wherein the Average of Bangalore City is 42 Lakhs)
• Successful Launch of Broadband in Retail Market appointed 80 Dealers out of which 65 Dealers contributed for 500 plus connection in assigned Territory
• Co-ordination with Customer care and Network Team and Implementation Team for faster Installation and maintaining the Connectivity across Territory which resulted in 260 numbers achievement in the month of march.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Collaborated cross-functionally with headquarters, regional and technical & FAM Teams nationally to maintain consistent message and experience.

· Enhanced sales operations through development of new sales strategies, coverage efficiencies

· Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.

· Forecasted sales and established processes to achieve sales objectives and related metrics.

· Identified and qualified new distributors to increase market share in key territories.

Milestone/Notable Contributions:

Spearheading various functions like sales/marketing, sales promotions, team management, channel management etc.

* Responsible for Activation at POP, Planning and Running of Channel Programs.

Eg: Rin Shahansha Promo, Domex Kalas promo, Kiosk Sachet plan.

* Executing Brand and Trade Activations to ensure that, HLL wins the Shopper @ POP.
Eg; Supervalue and Vijeta Concept Implementation. Leadership Outlets Concept. New Launch Brand displays with Brand Messages.

* Identifying the Opportunities & Gaps in the Market and Designing a plan to Connect with the Shopper with the support of Channel Partners.

Eg; Rin Channel/SKU plans. Shampoo Activation plan in WS & FG. Supervalue activations.

* Different Activation Plans for Different Channels –Depends on the Shoppers’ Profile in the Channels & Requirements.

Kiosk sachet & LUP plan. Laundry Large pack FG plan. Mass Retail SkU plan.

* Identifying the Activation Opportunities and Space in different Channels, Designing the Architecture to tap the sales opportunities and enhance Shoppers’ experience.

Eg: Branded Canopy for Supervalue. Countertop ready dispensers for an easy access and impulse. Sachets sleeves and hangers for improved visibility

* Working closely with Key Channel Partners and helping them with Planograming, Category Management, Training of their staff & Advice on Best Business Practices

* Complete Restructuring of Bangalore city (Territory) to substantially improve Quality of Stockiest, Salesmen, Focus and involvement by the RS’s. Development of Joint Business Plan with RS’s to have Shared Responsibility for Growth.

* Distinction of creating actionable plans and entrusting responsibilities 3P Supervisors, Channels and Categories

* AE will also work closely with Sales Team and Pass feedbacks on the Market and activities

* Driven Channels with the differentiated Channel activities to post 12% overall Growths. (WS Grew by 15% despite Metro AG)

• An Italian Confectionary Company entered India in year 1995
• I was one among the first Employees who got an opportunity to take more responsibility since the Branch Office was located in Bangalore
• I was one among the two people who took incharge of entire Bangalore Metro where we had to start the things like Planning, Forecasting and Implementation of Promo Activities, Institutional Sales,Appointment of C&FA and Stockists etc.,
• Job Responsibilities: Develop and Evolve Strategies by conducting Field Trials Pricing, Margins and Promotional Plans MIS and Sales Reporting Formats Recruit, train and Develop Field Force
• Major Achievements: Appointment of Distributors across Bangalore City introduced 6 distributors in the city to the system
• Consulted leading schools & Educational Institutes to promoting Chewing Gum Brands
• Appointed distributors across Karnataka : in Bangalore City & Tier 2 / 3 cities.
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Connected with prospects through trade shows, cold calling and local-area networking.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.

• Was Based at Hubli Territory covering North Kanara and entire Hubli, Dharwad and Raichur District with 14 stockists
• Job involved Retail Distribution along with meeting Doctors who are basically Pediatricians and Gynecologists for promoting an very popular brand called Farex,Vitamilk, Glucon –D etc.,
• Achievements : Increase in Dealers and Retail Distribution by 12%, Registered 15 % Growth against highest growth record of 8.5% at Hubli Territory for which got a special facilitation from Directors of Heinz and other delegates
• Also got an award for Best Doctor’s Briefing
• Appointment of Distributors in parts of South Kanara and North Kanara and also in Raichur Districts.
• Met with existing customers / retailers / Doctors : Pediatricians & Gynecologists and prospects to discuss business needs recommend our Brand Promotion.
• Developed and delivered engaging sales presentations to convey product benefits.
• Trained and mentored new sales representatives.
• Developed and implemented sales strategies to increase profits.
• Developed and implemented marketing plans to increase brand awareness and drive sales.
• Generated new leads through networking and attending industry events.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
• Contributed to event marketing, sales and brand promotion.
• Set and achieved company defined sales goals.