LABIJ BORO
Gurgaon
Summary
Driven e-commerce Buying & Category /vendor management offering over 8 years of progressive experience in fast-paced retail environments with a solid background in developing & implementing product assortments those appeal to customers and support organizational goals within diversified domains, including E-Commerce/E-Retail Business/Fashion Industry/Vendor management. Worked closely with Snapdeal, Flipkart, Ajio, Myntra, Jabong, Amazon Nykaa, Zivame, etc. in analyzing data from multiple sources (Ecommerce platforms and POS systems) to identify trends in order volume by product category or brand and utilizing this information to forecast future demand across products/categories/stores. Dexterous in monitoring the inventory levels and restocking supplies as needed to ensure flawless process, planning & executing promotional events & displays to drive sales and maximize customer awareness of new products, and extending assistance in the development of marketing plans & strategies to promote products and optimize sales. Profound experience in coordinating with cross-functional and multinational teams with the ability to prioritize, assign, and manage tasks within timelines and interacting with vendors hierarchal levels to
Overview
11
11
years of professional experience
Work History
Assistant Category Manager (Buying Team-Kid's wear)
Hopscotch
04.2023 - Current
- Deeply understand customer behavior and demand in Kids wear
- Assortment completeness & freshness -supplying the demands meeting OTB through selection of range from vendor
- Vendor management & Negotiations in business terms- Develop deep and long-standing relationship with the brands/vendor
- Build supply where gaps have been identified, with best in market brands- by new brand launches with best prices
- Drive success rate, product conversion and top line via stronger assortment
- Works Closely with Assortment and Planning team- Track performance daily
- Liquidation of stocks with high DOH
- Regular monitor of sales and Return rates, CM2 of top 20 brands
- Key Accomplishment: Maximized the Gross Margin Pool target to 17.08Cr | Maintained the average daily sales at 150% & NPS score at 20 | Minimized the bad rating of product/store < 16.65% | Perpetuated the assortment sales at 15%
Deputy Category Manager - Apparel (Kid's wear)
Snapdeal.com
09.2021 - 04.2023
- Proficiently onboarding new brands and maintaining the freshness
- Carrying out the marketing activities CPC/CPP/CPT to enhance the growth category
- Extending assistance in developing creative links for banner
- Performing sales trends analysis and implementing best offer plans as per the regional/international events
- Effectively monitoring the inventory for top-selling SKUs and ensuring optimal stock levels
Keys Account Manager - Category Team - Women's Wear
Limeroad.com
06.2019 - 08.2021
- Managed the P&L activities by driving & leading the women's western category for key accounts
- Handled both key & tail brands, revenue growth, sell-through, visibility & negotiation of margin for women's wear
- Enhanced casual wear brands' launch.
Assistant Manager
MAS Holdings (Amante)
01.2018 - 01.2019
- Engaging Clients: Snapdeal | Flipkart | Ajio | Myntra | Jabong | AmazonNykaa | Zivame
- Performed sales & marketing reporting and analytics
- Developed merchandising plans & constant tracked campaigns results, deals, and promotion activities
- Drove additional sales on the Ecommerce platform using promotions, pricing, and optimal inventory management
- Launched, maintained, and developed Ecommerce business accounts across multiple industries and product categories
- Managed account setup, operating terms, contacts, product listings, and product pages
- Created & executed digital marketing and promotion plans to drive growth, corresponding forecasts, budgets, etc
- Extended assistance in managing the Ecommerce P&L by tracking the ROI and analyzing the impact
- Developed the overall Ecommerce strategy & future road maps to drive revenue and business growth.
Assistant Manager
Mini Klub
10.2015 - 01.2018
- Liaised as a product owner for online businesses of baby wears through various e-commerce channels and drove sales
- Managed the inventory, replenishment & monitoring of category sales/stocks
- Formulated & implemented the systems and merchandising, supply chain, operations - Market place/JIT/SOR Business/outright business model related processes
- Devised the liquidation plan for OSM stocks by bundling process or other innovative thinking to create new styles for key high-selling categories
- Monitored and analyzed the bestselling & low selling categories to ensure on-time replenishments for best sellers
- Regularly followed up with the warehouse - SCM team for the daily marketplace and delivered Ecommerce business presentations to various clients.
Ecommerce Merchandiser
Raised on Denim
01.2015 - 10.2015
Junior Merchandiser
Brandix (Victoria Secret & Marks spencers)
06.2013 - 01.2015
Education
Bachelor in Fashion Technology -
National Institute of Fashion Technology(NIFT)
Hyderabad01.2013
Skills
- Ecommerce buying Category management Sales Operations Vendor management Business Analysis P & L Management Brand Resilience Client Relations Warehouse Co-ordination Revenue Generation Ecommerce operations Key Account Management Project Management Requirements Gathering & Analysis Market Trend Analysis Team Management
- Data-driven decision-making
- Supplier negotiation
- Assortment Optimization
- Merchandising Strategies
- Pricing strategy
- Performance Tracking
- Competitor Analysis
- Sales Analysis
- Trend knowledge
- Vendor Relations
- Category growth
- Problem-Solving
Accomplishments
Maintained the GMV of Rs.3.5Cr INR /month | Scrutinized a yearly monetization income of 15% for 50 +key brands | Maintained overall 20% OOS for key brands | Generated Ad revenue of 3-5 Lakhs from key brands | Retained key brands & revived 10 brands/Month | Launched 5-10 new brands every month.
Personal Information
- Passport Number: Z4674050
- Date of Birth: 07/20/1989
- Gender: Male
- Nationality: Indian
Timeline
Assistant Category Manager (Buying Team-Kid's wear)
Hopscotch
04.2023 - Current
Deputy Category Manager - Apparel (Kid's wear)
Snapdeal.com
09.2021 - 04.2023
Keys Account Manager - Category Team - Women's Wear
Limeroad.com
06.2019 - 08.2021
Assistant Manager
MAS Holdings (Amante)
01.2018 - 01.2019
Assistant Manager
Mini Klub
10.2015 - 01.2018
Ecommerce Merchandiser
Raised on Denim
01.2015 - 10.2015
Junior Merchandiser
Brandix (Victoria Secret & Marks spencers)
06.2013 - 01.2015
Bachelor in Fashion Technology -
National Institute of Fashion Technology(NIFT)
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