LAHARI G

Hyderabad

February 2024 — Present

Role & Responsibilities

• Provide technical support for Salesforce Marketing Cloud

across Email Studio, Automation Studio, Journey Builder,

Contact Builder, and Content Builder.

• Led the end-to-end product lifecycle—conceptualizing, defining, and delivering scalable digital solutions that solved real user problems.

Drove high-impact product initiatives by identifying opportunities through market analysis, user insights, and business goals.

Collaborated with cross-functional teams—including design, engineering, content, marketing, and data—to ship high-quality consumer-facing features.

Analysed user behaviour, trends, and performance metrics to make data-backed product decisions and optimize user experience.

Iterated rapidly on product features using an agile approach to deliver continuous improvements and enhance product performance.

Defined and influenced the product vision and roadmap by aligning stakeholders around strategic priorities.

Advocated for user needs across the organization, leveraging strong user empathy to ensure customer-centric product development.

Scaled digital products in fast-paced, high-growth environments by balancing analytical rigor with creative problem-solving.

• Support customers with Email Studio configuration, send

classification, deliverability troubleshooting, and subscriber

management.

• Assist clients in resolving problems related to Marketing Cloud

Connect, data syncing issues, and connector setup failures.

• Deliver product education & enablement sessions to customers

on SFMC best practices and platform usage.

• Collaborate with engineering and product teams for escalation

handling and case resolution.

Analyze customer use cases and recommend email

optimization, personalization, segmentation, and journey

improvements.

• Maintain high CSAT scores with precise technical solutions and

customer-centric communication.

• Worked as a Business Development Manager and also played key role in execution of various brand promotions with influencer.
• Scheduled meetings using Google and Microsoft Outlook among different social media influencers and to achieve Marketing Targets and promote the growth of the different brands.
• Worked with International influencers across different global time zones.
• Handled critical and executive level escalations positively.
• Ability to learn any client organization environment quickly and adapt the standards.
• Maximize productivity rates by proactively providing feedback on operational concerns and product issues.
• Follow attainable project timelines and keep teams on task to complete milestones according to schedule.
• Provide coaching, mentoring, and cross-functional conflict-resolution support to staff on company standards.
• Ensured follow-through of all discussed items in meetings with updates being incorporated into reports.
• Orchestrated communications, monitored requests, and identified those that required immediate attention and reported them to the executive management.

• Worked as creative producer for some action shows and also have been a crucial part of it.
• Ascertained and preserved the confidentiality of all company communications and documentation.
• Developed, planned, and implemented legally adherent and cost-effective procedures for office operations.
• Served as the executive key point person by coordinating sector-related Business Units and other facets of the company.
• Acted as the frontline in dealing with public relations, boosting the organization's credibility.