Laine Lott
Indianapolis
Summary
Creative and flexible professional with a background in customer service and marketing strategy. Passionate about storytelling, brand development, and fostering meaningful connections. Looking to transition into a career in fashion PR, marketing, or social media, bringing a dynamic mix of inspiration, organization, and strategic thinking to the industry.
Overview
12
12
years of professional experience
Work History
Barista & Creative Contributor
Discourse Coffee
05.2023 - 12.2024
- Created unique beverage concepts that were leveraged for marketing campaigns and seasonal promotions
- Collaborated with a team biweekly to strategize marketing events and curate on-brand products, contributing to 10% of quarterly profits
- Built strong customer relationships, driving message advocacy and word-of-mouth marketing
- Assisted in organizing community events and collaborations, gaining hands-on experience in event marketing
Barista
Coat Check Coffee
08.2022 - 04.2023
- Delivered exceptional customer service, fostering a welcoming atmosphere and brand loyalty
- Managed product displays and customer experience, ensuring an aesthetically pleasing environment
- Assisted in social media and promotional campaigns, providing input on content creation
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
Lead Bicycle Mechanic
Loke Bicycles
08.2012 - 08.2020
- Led day-to-day business operations, including customer relations, marketing strategies, and inventory management
- Assisted in shaping the company’s digital presence by assembling social media content, engaging with the local community during events, and promoting in-store occurrences
- Designed and implemented marketing strategies to attract new customers
- Supervised and trained team members, fostering a collaborative and service-driven environment
- Assembled new bicycles upon arrival at the shop, adhering to strict quality control guidelines from manufacturers.
Skills
- Brand Communication: Strong ability to craft engaging messaging and connect audiences in meaningful ways
- Content Creation & Social Media: Experience developing engaging content on many digital platforms to increase visibility and audience growth
- Public Relations & Community Engagement: Skilled in creating and nurturing loyalty and curating on-brand customer experiences
- Trend Awareness & Market Research: Passion for fashion and beauty, with a close eye on emerging trends and major cultural shifts
- Project & Event Management: Proven ability to balance multiple deadlines, coordinate teams, and participate in executing brand-aligned initiatives
Education
Academic Honors Diploma
Mt. Vernon High School, Fortville, IN
Graduated 2018
Timeline
Barista & Creative Contributor
Discourse Coffee
05.2023 - 12.2024
Barista
Coat Check Coffee
08.2022 - 04.2023
Lead Bicycle Mechanic
Loke Bicycles
08.2012 - 08.2020
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