Lakhan Bhardwaj
Product Manager
Ahmedabad
Summary
Dedicated and results-driven Marketing Professional experience in developing successful products. Taking care of NAFLD & NASH Portfolio with first ever Research Molecule developed by Zydus Lifesciences (Saroglitazar). Building expertise in market Research, product strategy, and cross-functional collaboration. Seeking a challenging role where I can leverage my expertise to drive product innovation and exceed business objectives.
Overview
4
4
years of professional experience
5
5
Certifications
Work History
Product Manager
Zydus Lifesciences
09.2022 - Current
- Brand Manager for (Saroglitazar), The only approved drug in India for the Management of NAFLD & NASH.
- Accountable for business performance of Bilypsa, Flagship brand of Division contributing 65% of Topline.
- Collaborated with sales team to define product requirements and execute Input plan as per market needs.
- Market Shaping Strategy – Built and drove 'Ayushman Liver' campaign to make shift in perception HCPs NAFLD screening and management.
- Tracking the sales trend and competitor data through IQVIA & AIOCD data, SMSRC for prescription and prescriber analysis.
- Driving key marketing activities as per marketing strategy to conduct special day activity, organizing conferences, and Educational Programs.
- Developing “Patient First” approach in the sales team to encourage the patient support activities including the awareness and diagnosis of NAFLD & NASH.
- HCP Awareness and Education on recent Advances-Confidence buildup amongst HCPs through individual interactions, regional and national training programs.
- Promoting the brand activities through digital marketing initiatives and Patient awareness activities on NASH 24X7 Platform through Youtube, Facebook & Web.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates
- Developed comprehensive go-to-market strategies, ensuring successful brand positioning
Product Executive
Aishwarya Healthcare
09.2021 - 09.2022
- Part of Newly Launched Division with Brands of Vildagliptin, Esomprazole, Cefuroxime.
- Key responsibilities included portfolio management, competitor sales/activity tracking with help of supporting software like AIOCD and IMS, prescription and prescriber analysis, planning promotions/campaigns, handling brand-related queries, monitoring monthly sales trend and forecasting upcoming trends.
- Developed strategic plan and executed launch plan for Nobel Cold Suspension (SKU of Nobel Cold) from customer segmentation, identifying right target to ensure positioning and executing pre- / post-launch plan.
- Regularly developed creative paper collaterals for division like Visual Aid, detailing story, and Product manuals.
- Training and development of more than 20 batches of medical representatives and managers and delivering PMT sessions regarding brand and organization strategy, new launches, company policies.
- Regularly visited doctors to gather feedback on promotional material, and scientific literature and to run surveys.
Management Trainee
Unimarck Pharma India Limited
07.2020 - 09.2021
- Joined as Management trainee to learn Basics of Pharmaceutical Sales and Marketing.
- Strategy formulation, Rollout, Implementation. Responsibilities include training field force, conducting briefing meets, arranging nationwide medical camps, conducting national conferences and new brand launches.
- Improved management skills by participating in rigorous training programs and workshops
Education
MBA - Pharmaceutical Management
Panjab University
Chandigarh, India 04.2001 -
Pharmaceutical Sciences
Punjab Technical University
06.2018
Skills
Sales & Marketing
Scientific Communication
Microsoft Office
Prioritization and Execution
Cross functional collaboration
Competitive Analysis
Brand Building
Certification
Pricing Strategy
Timeline
Building Power Brands
10-2023
Product Manager
Zydus Lifesciences
09.2022 - Current
Google Ads
10-2021
Product Executive
Aishwarya Healthcare
09.2021 - 09.2022
Pricing Strategy
09-2021
Brand and Product Management
08-2020
Management Trainee
Unimarck Pharma India Limited
07.2020 - 09.2021
Google Digital Unlocked
03-2019
MBA - Pharmaceutical Management
Panjab University
04.2001 -
Pharmaceutical Sciences
Punjab Technical University