Lakhan Sharma
Nangal
Summary
I am Lakhan Sharma. Dynamic and results-driven Online Marketing Specialist with a proven track record of designing and executing innovative digital marketing strategies. With expertise in leveraging social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation, I drive brand awareness, engagement, and conversion. My strong analytical skills allow me to interpret complex data, optimize campaign performance, and deliver measurable results. Passionate about staying ahead of industry trends and technologies, I thrive on creating compelling marketing solutions that align with business objectives and contribute to overall growth.
Overview
2025
2025
years of professional experience
Work History
Online Reputation Manager
Dataduck
Limassol
08.2022 - 04.2024
- Developed, implemented and managed reputation-enhancing strategies for clients.
- Conducted research on topics relevant to client's reputation goals.
- Analyzed consumer sentiment by tracking and interpreting social media data.
- Managed crisis communications plans and responses when necessary.
- Developed content strategies to enhance company's public image.
- Prepared press releases, speeches, blog posts, articles. to promote positive news stories about the organization.
- Organized events such as conferences, webinars, workshops. to increase brand awareness and visibility of the organization.
- Drafted reports summarizing findings from reputation monitoring activities and presenting recommendations for improvement where appropriate.
Online Community Manager
Teamwhale
Belgrade
04.2021 - 07.2022
- Managed the moderation of comments on various online forums.
- Analyzed user feedback to identify areas of improvement in the online community experience.
- Organized virtual events to engage members of the online community and encourage participation.
- Created content such as blog posts, videos, and podcasts that were shared with the online community.
- Tracked metrics such as website visits, user registrations, page views, and time spent on site to measure success of campaigns and initiatives targeting the online community.
- Resolved conflicts among members of the online community by providing timely responses and implementing appropriate measures when necessary.
- Responded promptly to inquiries from users regarding membership benefits or general questions about using the platform.
Business Development Executive
Eweb A1professionals
Mohali
04.2016 - 04.2021
- Developed and maintained bid documents including scope of work, pricing schedules, and compliance requirements.
- Conducted market research to identify potential bidders for projects.
- Prepared and submitted bids in response to requests from customers or prospects.
- Reviewed contract terms and conditions for completeness, accuracy, and compliance with company standards.
- Analyzed competitor data to develop competitive strategies for winning bids.
- Participated in pre-bid meetings with potential customers or prospects.
- Monitored project timelines to ensure timely submission of bids or proposals.
- Drafted presentations on bid processes and procedures for internal staff members.
Advertising Campaign Manager
Freelancer Upwork
- Developed and implemented advertising strategies to increase brand awareness.
- Managed the budget for each campaign and monitored its performance.
- Organized promotional events to drive sales growth.
- Prepared regular reports on marketing metrics and ROI results.
- Worked closely with clients to develop effective ad copy that meets their needs.
Senior Media Buyer
Freelancer Upwork
Seongnam-si
- Developed and maintained a comprehensive PPC strategy to maximize ROI.
- Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
- Analyzed website traffic data to identify trends and opportunities for improvement.
- Performed A and B testing of ad copy and landing page elements to improve campaign performance.
- Conducted keyword research to identify relevant terms for targeting in campaigns.
- Monitored budget allocations and adjusted bids accordingly to ensure optimal results within budget constraints.
Education
Bachelor of Science - Computer Science
Punjab Technical University
Jalandhar06-2014
Skills
- SEO Optimization
- Campaign Management
- Analytics and Reporting
- Content Development
- Community Engagement
- Online marketing and advertising
- Search Engine Optimization (SEO)
- Google Analytics
- SEO/SEM strategies
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Online Reputation Manager
Dataduck
08.2022 - 04.2024
Online Community Manager
Teamwhale
04.2021 - 07.2022
Business Development Executive
Eweb A1professionals
04.2016 - 04.2021
Advertising Campaign Manager
Freelancer Upwork
Senior Media Buyer
Freelancer Upwork
Bachelor of Science - Computer Science
Punjab Technical University
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