Lakhvinder Jaswal

• Managed Facebook & Google Ads for Liquor Loot, boosting sales and brand consistency.
• Optimized product landing pages (PDPs) and email campaigns for higher conversions.
• Led cross-functional teams to align website updates with marketing strategies.
• Achieved revenue targets by analyzing KPIs and refining ad spend.
• Helped maintain annual sales growth of 10% YOY.
• Increased the business ROAS from 3.5 to 10 for Google ads.
• Helped bring subscription costs from AUD 150 to AUD 55.

Google Ads Specialist | Just Wines UK

• Ran Google Ads campaigns, focusing on sales.
• Used Smart Bidding and keyword research to improve ROI.
• Monitored analytics to ensure campaigns met revenue goals.

• Managed multi-platform campaigns across Google, Facebook, and LinkedIn Ads.
• Developed strategic marketing plans to increase ROI and reduce CPA.
• Utilized analytics tools for performance tracking and actionable insights.
• Helped businesses increase their ROAS month on month and quarter on quarter.
• Conducted A/B testing for continuous campaign optimization.
• Collaborated with stakeholders to align campaign goals with business objectives.

• Executed shopping and lead generation campaigns on Google Ads.
• Provided insights on creative ad copy, targeting, and keyword strategy.
• Reduced wasted spend through refined keyword management.
• Delivered detailed reports to clients for performance evaluation.
• Monitored campaign performance and optimized for revenue growth.
• Collaborated with cross-functional teams to meet marketing targets.
• Adjusted bidding strategies to maximize ROI.

• Planning and executing social media campaigns to acquire corporate customers on the Mybiz segment of the company.
• Maximized return on investment with the strategic planning of paid advertising initiatives across digital channels.
• Streamlined campaign processes, optimizing efficiency and effectiveness in marketing efforts
• Tracked and reported on marketing campaign responses

• Maximizing Corporate sales for the existing customers
• Coordinated with cross functions to ensure augmented sale
• Upselling and cross selling to the customers with different services as per their business requirement