Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Work Preference
Interests
Timeline
StoreManager
Lakshay Rohilla

Lakshay Rohilla

Banglore

Summary

Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.

Overview

5
5
years of professional experience

Work History

Creator Outreach Coordinator

WLDD
Banglore
11.2023 - 10.2024
  • Developed creative concepts and strategies for content creation that aligned with brand goals.
  • Investigated prevailing trends on Instagram
  • Contributed innovative ideas during collaborative discussions.
  • Coordinated with external vendors to design, produce, and distribute promotional materials.
  • Monitored industry trends in order to identify new opportunities for growth.
  • Conducted A and B testing on various elements of campaigns in order to optimize results.
  • Managed budgeting for all marketing campaigns, ensuring cost-effectiveness of each initiative.

Digital Marketing Associate (Intern)

Thrillophilia
Jaipur
11.2022 - 03.2023
  • Developed and implemented SEO strategies to increase website visibility in organic search engine results.
  • Analyzed web traffic, competitor activities, keywords, and user experience to optimize content for maximum effectiveness.
  • Conducted keyword research and optimization using various tools such as Google Analytics and SEMrush.
  • Performed on-page optimization including title tags, meta descriptions, headings, internal linking structure.
  • Monitored ranking performance of website pages using tools such as Search Console and Ahrefs.
  • Created link building campaigns utilizing techniques such as blog outreach and guest posting.
  • Researched industry trends to identify opportunities for improvement in SEO campaigns.
  • Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Created and maintained page layout templates for the company website.

Beta Tester (Apprenticeship)

Avalon Labs
Bengaluru
01.2020 - 11.2022
  • Developed test plans to ensure that all areas of a product are tested thoroughly.
  • Reported findings to developers and other stakeholders in an organized manner.
  • Monitored bug tracking systems to track progress on identified issues.
  • Provided feedback on user experience design elements such as navigation flow, usability, consistency across platforms and browsers .

Education

Bachelor of Technology - Computer Science And Engineering

Roorkee Institute Of Technology
Roorkee
06-2023

Skills

  • Marketing and promotion
  • Effective Communication
  • Cross-platform coordination
  • Branding strategy development
  • Competitor research
  • Community Outreach
  • Media Relations
  • Social Media Management
  • Performance Metrics
  • Strategic Planning
  • Social Services
  • Relationship Building

Affiliations

  • Music Production (In My Spare Time)
  • Photography

Languages

Hindi
First Language
English
Upper Intermediate (B2)
B2

Work Preference

Work Type

Full Time

Work Location

On-SiteHybridRemote

Important To Me

Work-life balanceCompany Culture

Interests

Photography

Travelling

Timeline

Creator Outreach Coordinator

WLDD
11.2023 - 10.2024

Digital Marketing Associate (Intern)

Thrillophilia
11.2022 - 03.2023

Beta Tester (Apprenticeship)

Avalon Labs
01.2020 - 11.2022

Bachelor of Technology - Computer Science And Engineering

Roorkee Institute Of Technology

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Lakshay Rohilla