
My experience sits at the point where customer demand staffing and performance data turn into planning decisions. Over 2+ years supporting 500+ advisor operations for Google Pay and Coinbase I have worked with workload trends staffing requirements shrinkage productivity utilisation and forecast versus actual performance to identify capacity risks and inform resource decisions. I also bring strong experience in data validation financial risk analysis and stakeholder reporting using Excel Power BI Google Looker and Verint alongside an MBA in Business Analytics from the University of Aberdeen.
• Delivered a 4-month analytics project for Edinburgh International Conference Centre using Excel to analyse customer enquiry and service performance data and uncover demand patterns and operational improvement opportunities
• Analysed 4 stages of the customer journey from website traffic and enquiries through to closed deals and customer feedback identifying accommodation as a recurring gap and recommending nearby stay options as part of the conference offering
• Compared 3 conversion points across website traffic enquiries and closed deals to identify where potential customers were dropping off and present targeted recommendations to improve enquiry follow up and conversion
• Analysed workforce demand and staffing requirements across 500+ advisors for Google Pay and Coinbase using workload service performance and resource data to identify capacity gaps and inform planning decisions
• Reviewed daily weekly and historical performance across 9 core KPIs including SLA AHT ASA CSAT shrinkage adherence response rate productivity and utilisation to identify trends risks and changes in workforce requirements
• Analysed historical workload demand patterns AHT shrinkage absence and staffing trends to provide forecasting inputs and identify future resource requirements across a 500+ advisor operation
• Compared forecast assumptions with actual workforce and service performance to identify variances emerging capacity risks and changes required in short and medium term resource plans
• Conducted root cause analysis on workforce reporting assumptions identifying a critical calculation discrepancy linked to more than $700000 in potential financial and operational exposure and strengthening confidence in management reporting
• Partnered with Operations Managers and cross functional teams to explain workforce trends staffing risks and performance impacts and turn analysis into practical resource recommendations
• Used Excel Verint Power BI Google Looker Google Workspace and Amazon Connect to analyse workforce data validate planning inputs investigate variances and provide clear information for operational decision making
• Helped implement an incentive based performance programme using AHT CSAT response rate and attendance measures which contributed to reducing average AHT from 9 minutes 15 seconds to 5 minutes 38 seconds demonstrating how productivity changes can influence workforce capacity and service performance
• Managed CRM records student information and customer enquiries while supporting day to day admissions operations reporting and process coordination
• Supported administrative activities and database updates while maintaining accurate records and timely customer communication
• Class Representative for the MBA Business Analytics cohort at the University of Aberdeen acting as the main link between students faculty and programme management and representing cohort priorities
• Guided new Accenture team members through reporting processes operational workflows and escalation routes to improve readiness and consistency
• Worked with Operations Managers and cross functional teams to communicate workforce insights clearly and help align decisions around staffing performance and service delivery
• Earned Star Performer recognition at Accenture for analytical accuracy and operational contribution across a 500+ advisor customer support operation
• Built automated WBR and MBR reporting templates and dashboards covering 9 core KPIs reducing recurring manual reporting effort and improving access to workforce insights
• Identified a reporting calculation issue linked to more than $700000 in potential financial and operational exposure through detailed validation and root cause analysis
• Selected for an initial 7 advisor pilot working across training governance mobilisation and operations to coordinate readiness and support the transition into live service