Lakshita Karthikeyan
PUNE
Summary
Ambitious and curious BBA student with a passion for marketing, storytelling, and digital content creation. Known for a strong hunger to learn, take initiative, and constantly push creative boundaries. Experienced in leading high-impact social media campaigns, organizing culturally rich events, and collaborating with global teams. A strong communicator with proven skills in audience engagement, creative strategy, and brand promotion. Eager to bring creative energy, a fast-learning mindset, and global perspective to an innovative media organization like Netflix.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Creative Director
The Rookies
PUNE
01.2026 - Current
- Co-founded The Rookies, an event planning venture focused on creating engaging and memorable experiences.
- Lead the creative direction and conceptualization of events, including themes, visual identity, and overall experience design.
- Collaborate with the team to develop innovative event concepts, branding, and audience engagement strategies.
- Contribute to planning and coordinating event ideas from concept to execution.
Head of Department - ENCORE
Symbiosis Centre for Management Studies
PUNE
04.2025 - 04.2026
- Led SCMS Pune's official music club, managing a creative team for campus-wide concerts and outreach programs.
- Directed themed performances and curated show lineups for cultural festivals.
- Created and led strategic Instagram campaigns, increasing club reach by 30%.
- Mentored junior members and expanded Encore's brand presence beyond campus.
CSR Intern
Spherule Foundation
PUNE
11.2025 - 02.2026
- Organized and supported a blanket donation drive for underprivileged families in Kusavalli Village, Maharashtra.
- Participated in a tree plantation drive at the Yerawada Riverfront to promote environmental sustainability.
- Collaborated with Spherule Foundation to execute community welfare and environmental initiatives.
- Assisted in the planning, coordination, and on-ground implementation of CSR activities.
Operations Intern
Zubi Infotech Private ltd.
Indore
05.2025 - 06.2025
- Supported the early-stage development of a corporate retreat planning venture.
- Conducted market research and competitor analysis to identify trends and opportunities in the retreat and corporate experience space.
- Contributed to idea generation and concept development for retreat offerings and experiences.
- Assisted in outlining operational workflows and service structure for the proposed business model.
Sales & Marketing Intern
Seva Satkar Foundation
New Delhi
01.2025 - 02.2025
- Raised donations through targeted outreach and persuasive communication.
- Conducted community research to align campaigns with local needs.
- Promoted initiatives through data-backed social media strategies.
- Awarded Certificate of Excellence for top-performing intern.
Core Committee Member - Social Media & Graphics
International Cell - Symbiosis Centre for Management Studies
PUNE
09.2024 - 02.2025
- Developed and executed social media campaigns for flagship events, growing Instagram engagement significantly.
- Created promotional reels and visual content, maintaining a consistent brand voice.
- Collaborated with international delegates and teams to manage event promotions.
Production & Curation - CORE
TEDxSCMSPune
PUNE
08.2024 - 02.2025
- Spearheaded theme-reveal campaign and digital promotions for TEDx.
- Coordinated reel shoots, visual storytelling, and buzz creation.
- Collaborated across design, logistics, and tech teams for seamless execution.
Human Resources Intern
Printab
Bengaluru
10.2024 - 11.2024
- Supported recruitment and onboarding of new hires.
- Coordinated employee engagement activities and tracked performance metrics.
- Maintained HR documentation and supported policy execution
Young Ambassador Programme
United Nations
Kuwait
10.2023 - 10.2024
- Worked with UNDP representatives and global ambassadors on political awareness and gender empowerment workshops.
- Participated in diplomatic simulations and coordinated cultural events
- Was one of the four Indian students who got selected for the programme throughout Kuwait.
Education
BBA - Marketing
Symbiosis Centre For Management Studies
Pune01-2027
High School Diploma -
The Indian Community School Kuwait
Kuwait 05-2024
Skills
- Digital Marketing & Content Creation
- Social Media Strategy & Branding
- Leadership & Event Management
- Video Editing & Visual Storytelling
- Communication & Public Speaking
- Human Resources & Recruitment
- International Relations & Diplomacy
- Cross-Cultural Collaboration
Accomplishments
• Best Leader Award – Indian Community School Kuwait (Mar 2024)
• Certificate of Excellence – Seva Satkar Foundation (Mar 2025)
• Runner-up of Kuwait Super singer and several other country level singing competions
• Certificate of Excellence – Seva Satkar Foundation (Mar 2025)
• Runner-up of Kuwait Super singer and several other country level singing competions
Certification
- COIL - Collaborative Online International Learning (Mar 2025)
- Marketing Analytics – Coursera (May 2025)
Languages
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Tamil
Native
Native
Malayalam
Intermediate (B1)
B1
Marketing and Media Projects
Short Film Direction
Independent Projects for Organization in Kuwait | 2022–2023
- Directed two original short films, overseeing scripting, casting, and editing.
- Collaborated with a media team to deliver impactful storytelling aligned with social and cultural themes.
- Encore Digital Campaigns – Led themed Instagram campaigns for the music club; boosted engagement by 30% through interactive stories, teaser reels, and audience polls.
- TEDxSCMSPune Buzz Campaign – Played a key role in campaign strategy; designed and edited reels that increased TEDx's follower count by 40% and significantly boosted views.
- International Cell Outreach – Produced branded videos and social media graphics; helped drive event attendance and page growth during international student exchanges.
- Seva Satkar Fundraising – Combined persuasive copywriting with emotional storytelling to raise awareness and funds across social platforms.
Interests
- Singing (14+ years of training), storytelling, painting, travel, content creation
Projects
Academic Research Project – Netflix Consumer Study
Symbiosis Centre for Management Studies | Apr 2025 – Present
- Currently working on a research project titled "Binge-Watching Behaviour and Retention: What Keeps Indian Consumers Loyal to Netflix?"
- Exploring factors that influence audience loyalty, binge patterns, and brand preference through primary surveys and data analysis.
- Aims to contribute strategic insights into consumer psychology and retention approaches relevant to Netflix India’s evolving market.
Winner - Ideathon 2.0
Symbiosis Centre for Management Studies | Nov 2024
- Conceptualized "Harmony Care"—a child therapy solution using sound tech for autism.
- Recognized for innovation and presented to MHRD for further consideration.
Timeline
Creative Director
The Rookies
01.2026 - Current
CSR Intern
Spherule Foundation
11.2025 - 02.2026
Operations Intern
Zubi Infotech Private ltd.
05.2025 - 06.2025
Head of Department - ENCORE
Symbiosis Centre for Management Studies
04.2025 - 04.2026
Sales & Marketing Intern
Seva Satkar Foundation
01.2025 - 02.2025
Human Resources Intern
Printab
10.2024 - 11.2024
Core Committee Member - Social Media & Graphics
International Cell - Symbiosis Centre for Management Studies
09.2024 - 02.2025
Production & Curation - CORE
TEDxSCMSPune
08.2024 - 02.2025
Young Ambassador Programme
United Nations
10.2023 - 10.2024
BBA - Marketing
Symbiosis Centre For Management Studies
High School Diploma -
The Indian Community School Kuwait