Lakshiyta Singh

• Brand Development, Management & Marketing: Spearheaded go-to-market (GTM) strategies for real estate and FMCG products, enhancing brand recognition and boosting customer acquisition. Led product rebranding projects, including Blackstone & Sattva REIT, Shriram Properties, Department of Horticulture and Sumadhura.
• Cross-functional Collaboration: Coordinated with design, sales, and engineering teams to ensure seamless execution of product strategies. Managed a cross-functional team of 15+ to deliver end-to-end campaign rollouts.
• Data-Driven Insights: Conducted market and consumer research to guide product roadmap decisions, ensuring alignment with user needs and business goals.
• Key Impact: Delivered a 35% increase in client retention and a 25% improvement in ROI by introducing customer-centric campaign strategies.

• Product Management: Managed and marketed DMS, LMS software building brand awareness and brand recall for the products within prospected marketing with API integrations, Targeting social ads and Email marketing, generating 120% ROI.
• Brand Marketing: Enhanced digital presence for B2C and B2B products by designing data-driven strategies, including successful social campaigns for PP Jewellers, Alstone, Prayag Pipes, Namyaa and lead generation strategies for Tricolite & Shriram Veritech.
• Customer Research & Feedback: Leveraged consumer feedback to optimize product positioning and improve feature adoption.
• Adaptability: Delivered customized solutions across industries, resulting in a 1050% increase in engagement and an 85% boost in sales for clients.

• Product Lifecycle Management: Worked closely with development teams to redesign app UI/UX based on user feedback, achieving targeted monthly active users and increasing session times.
• User Acquisition & Retention: Conceptualized campaigns to increase app downloads, leading to a significant improvement in user engagement metrics.
• Stakeholder Communication: Created detailed performance reports and review decks, facilitating better decision-making and strategic alignment with stakeholders.

Customer-Centric Insights: Conducted qualitative research for UNICEF on hygiene and wellness, identifying behavioral gaps and influencing policy development.

•Analyzed the minute-on-minute report of Zee Kalak News in comparison with ABP Asmita News to identify the loss of viewership.

•Devised social media campaigns and strategies to rebrand the product.