Lakshman Ananthakrishnan Iyer

• POLYCOM Inc., Partner Program Manager-India & SAARC, 03/2008, 07/2016, Handled Channels Business in West (Maharashtra, Goa, Gujarat, MP & Chhattisgarh), Handled Govt and Voice Business in West, Handled Service Provider portfolio for Managed Services (Rcom, TTSL, Easynet, Verizon, Tulip, Cable & Wireless), Addressed Channel need to acquire new customer and deep penetration in A, B & C class cities in Maharashtra, Gujarat, Chhattisgarh, MP and Goa., Address SMB Market, Govt Requirement in up country region., Closely work with distributors on Channel expansion., Achieved 149% of Quota for the year 2010-11, Nominated Elite member of Achievers Club worldwide. Achieved 140% of Quota for the year 2011-12., Promoted to Channel Program Manager-India & SAARC., Started handling Bangladesh, Srilanka, Nepal, Maldives, Bhutan as additional territory.
• Snom Technology, Regional Manager (West & North), 12/2006, 02/2008, To handle sales in West and Northern region., Business Planning, budgeting and performance management., Associate with SI's (HCL, Wipro, Spanco, CMC, Tulip, Bharti, TCS, GTL) to participate in Projects., Interact with Large Account like Hathway, Reliance, BSNL, Railways and Ortel to align with SNOM for VOIP solution.
• MRO-TEK LTD, Marketing Manager-West, 12/2004, 11/2006, To appoint Dealers/Resellers in Western India for MRO-TEK Product., To handle Zyxel range of product, MRO Tech Product and RAD.
• Ingram Micro India Pvt Ltd, Sr. Associates-Sales, 09/2002, 12/2004, To appoint Dealers/Resellers in Western India for Security Product WatchGuard and 3Com., To identify, cultivate and procure new business for WatchGuard & 3Com through partners., Successfully Launched and generated market share for WatchGuard., Increased Revenue by 20% for 3Com in Western Region through partners & Resellers.
• Tandon computers India Pvt. Ltd. (TANDON GROUP), Channel Manager, 09/1996, 07/2002, Managed sales in the existing corporate sector and created additional corporate accounts., Scouted, scrutinized and appointed dealers in unrepresented regions for Channels., Implemented product-promotional-strategies to achieve market share objectives.
• PCS Industries Ltd., Sr. Marketing Executive, 07/1994, 08/1996, Managed sales of PCS PC's, AST Desktops and Servers and RISC based Data General's AViiON systems in the banking sector.

• Cisco Commerce India Pvt Ltd, Partner Business Development Specialist, 04/2020, Present, Handling SBTG (CBS) business for Small Business vertical, a $ 17M business yearly., Addressing 500+ partners for CBS business through distributor., Alignment with Distributor for partner enablement, training, and certifications., Business Plan with Partner & distributor on market penetration., SB Programs for partners and quarterly update., Scale Business in T2/T3 cities with all the distributors, $4.5 M business yearly.
• VEEAM SOFTWARE INDIA PVT LTD, Distribution Manager, 08/2016, 04/2020, Handling Channels Business for deep penetration in A, B & C class cities., Channel Enablement for Enterprise & Commercial and Govt Business., Enablement with Storage & Server OEM's., Alignment with Cloud partners for Backup Solution., Alignment with Distributor for partner enablement, training, and certifications., Business Plan with distributor on market penetration., Distributors lead SMB business.

A dynamic professional with more than two & half Decades of experience in - Strategic and Tactical Planning, Channel Policy, Channel Management, Distribution Management, Sales and Marketing. Currently associated with Cisco Systems, Inc. in Mumbai designated as PAM-Small BusinessIndia. Addressing around 550+ partners in the region for SBTG business through distributor. Responsible for the overall SI business & Joint GTM with the Partners and work closely with their Cross Functional Teams to draw and execute the Business plan & strategic initiatives. The plan will be regional/vertical, and architecture based and will focus on revenue growth, Joint Solution creation & GTM, wallet share, Executive Engagement & Governance, Sales Engagement & interlocks. Build and maintain CXO relationships with senior executives of Partners, increase the Wallet Share of Cisco-SB Business in Partner's Business. Forecasting, Opportunity tracking and commit tracking. Ability to work with Sales & Pre-Sales team to guide them on GTM for early engagement in the region. Certifications for Sales and Presales. Arranging training for Post sales team and ensuring they complete assessment to achieve Authorized Service Partner (ASP). Business Plan for calendar year, Account plan, Commits, Quota, Marketing Fund and execution planning with the Partner team. Supporting Account Mangers during partner conflict, order placement, aligning with Order Management for quick support, margin issues and all those Channel related issues.

Date of Birth: 12/04/66

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• Achievers Award for FY2022
• Achievers Award for FY2023
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