Lakshmi Mishra
Bengaluru,KA
Summary
Experienced Analytics professional with a proven track record in Consulting, deploying analytics programs and managing analytics delivery.
I have led teams of data scientists, data engineers, business analysts, and visualization developers to deliver insights, analysis, and business intelligence for marketing, sales enablement, commercial excellence (Market to Order), and post-market analytics teams.
I enjoy exploring data patterns and solving business problems, and I truly believe in the transformative power of data-driven insights and their execution.
With extensive exposure across various industries such as e-commerce, banking, and healthcare, I have developed enterprise- level analytics solutions to deploy insights at scale.
Overview
17
17
years of professional experience
Work History
COE Lead - Data Analytics
Royal Philips
Chennai & Bengaluru, India (Remote)
05.2019 - 10.2024
- Be the team’s liaison to Product Managers. Provide them with information about how features are being used and suggest opportunities to improve engagement
- Developed and implemented the strategic direction for deploying analytics solutions on Product defect identification based on customer complaints and customer feedback
- Serve as the main point of contact for people/teams who need commercial data analytics/Salesforce team’s expertise
- Skilled at building reports and extracting insights from Salesforce.
- Initiated and led the adoption of Salesforce Einstein for sales data analysis, improving sales data quality and sales cycle by an average of 10%
- Constructed scalable data models/data flow within Salesforce, laying the foundation for expansion in market offerings.
- Mentored and managed team of 8 Salesforce developers & consultants, successfully delivering 5 major project releases.
- Assisted in the optimization of Salesforce dashboards and reports, enhancing KPI visibility for the management team.
- Analyzed and mapped business processes to Salesforce functionalities, significantly reducing process redundancies by 20%.
- Spearheaded the adoption of Salesforce Lightning Experience and Salesforce Einstein for sales data analysis
- Implemented Salesforce data cleaning processes for accurate reporting
- Assisted in the analysis and documentation of business requirements for Salesforce solutions, enhancing the customization process for end-users.
- Consulted and worked with Country leaders on improving Sales Force Effectiveness and adoption. Lead analytics project providing insights on SAM/KAM/AM behavior related to adoption and usage of sales force CRM tool . This project helped in setting the baseline and then performance tracking of sales team.
- Project management on multiple work streams like development, testing, IT teams for platform and access, Business transformation teams, data stewards, Market sales team to build and deploy commercial analytics/sales enablement solutions like customer segmentation , scorecard, Order intake and sales forecast, funnel analysis through effective delegation & planning.
- As Commercial analytics lead successfully delivered projects on time and in budget for all 3 years of holding this responsibility. Involved in all stages of project management and moving it to maintenance and continuous improvement phase.
- Monitor customer and marketplace to identify opportunities to optimize sales operations strategy
- Lead the creation of models such as the customer behaviour profile to support the Sales teams by tracking performance of the field force
- Worked with Japan Market on POC for territory optimization and analysis on effectiveness of field force incentives.
- Developed solutions to monitor country sales team performance with respect to target and root causes analysis to help country leaders decide on action to meet AOP targets.
- Use data and reports to develop, optimize and implement strategies to improve sales team performance and incentives
- Leverage statistical analyses such as regression, Anova, A/B testing, prescriptive analytics etc. to track KPIs, draw insights in all areas in SalesForce Einstein
- Create & test proof of concepts ML techniques to improve win rate.
- Present new insights, capabilities & solutions to key stakeholders
- Managed end-to-end project delivery, ensuring timely completion within budget and scope constraints.
- Trained team members on best practices in data analytics, fostering a culture of continuous improvement.
AVP- Digital Analytics
HSBC
Bengaluru, India
08.2016 - 04.2019
- Team Leadership & Service Delivery Management: Led and managed a team of 10 members supporting analytics initiatives in APAC and the UK and delivering as per SLA
- Stakeholder Collaboration & Management : Collaborated with business stakeholders to proactively improve data capture quality, reporting, and support in QA of tag implementation.
- Model Development: Conceived and developed models to enhance marketing effectiveness, increasing campaign success and reducing churn.
- Digital Customer View: Engaged with different teams to build digital customer view & personas based on online and offline behaviour. Analyzed customer data for sentiments and enhanced customer engagement for digital banking products.
- B2B Lead Quality Improvement: Enhanced B2B lead quality by predicting factors influencing subprime lending, creating segments for differential lead pricing negotiation, and eliminating duplicate leads with lead providers and their subsidiaries.
- Pricing Analysis: Lead pricing analysis to understand the impact of price on lead availability and conversion rates within segments. Built simulation tools to help marketing managers procure leads within budget while improving conversion rates.
Senior Manager-Sales Analytics
HP
Bengaluru
04.2012 - 07.2016
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Team Leadership: Led data and information management teams responsible for KPI delivery related to channel sales partner management, with a focus on improving partner performance and sales funnel analysis.
- Integration Program: Participated in the PPS EMEA Print PC integration program, working closely with teams to set up platforms, ensure best-in-class delivery, and manage transitions, people, processes, and operations to increase efficiency.
- Service Delivery Management: Managed Business Intelligence delivery as per SLA with a team of 23 members, including hiring, coaching, performance reviews, backup planning, and business continuity.
Insights Manager- Customer & Trade
Tesco.com
Bengaluru, India
01.2008 - 03.2012
- Streamlined reporting processes, resulting in more efficient use of resources and accurate data tracking.
- Developed actionable insights for business growth through in-depth competitor benchmarking and trend identification.
- Mentored junior team members in best practices for analyzing large datasets, enhancing overall analytical capabilities within the organization.
- Implemented advanced analytics techniques to identify new opportunities for revenue growth and customer acquisition.
- Improved forecasting accuracy by incorporating historical data trends and current market conditions into predictive models.
- Partnered with category teams to develop targeted strategies based on customer segmentation analyses.
Education
M,Phil - Statistics
University of Calcutta
Master of Science - Statistics
University of Burdwan
Skills
Analytical Skills Data Analysis, Sql, Python, SAS, Salesforce CRM Analytics, Adobe Analytics, PowerBI, Tabelau, Statistical /ML techniques
Management Skills Team management, Portfolio/Program management, Stakeholder management, Vendor management for delivery, People management, Change management
Communication Skills Communication, Collaboration Problem-Solving Skills Problem-Solving, Adaptability Methodologies PRIDE, 5 Whys, SIPOC, Kaizen
Timeline
COE Lead - Data Analytics
Royal Philips
05.2019 - 10.2024
AVP- Digital Analytics
HSBC
08.2016 - 04.2019
Senior Manager-Sales Analytics
HP
04.2012 - 07.2016
Insights Manager- Customer & Trade
Tesco.com
01.2008 - 03.2012
M,Phil - Statistics
University of Calcutta
Master of Science - Statistics
University of Burdwan