LAKSHMI SHARMA
Campaign Manager
Summary
To work in a challenging and dynamic environment and to keep adding value to an organization that I represent and serve, and to myself while concurrently upgrading my skill and knowledge.
Campaign Manager with 4.5 years of work experience in the Digital Marketing Domain specifically in Ad Operations, including Campaign setup, Campaign Launch, Campaign Monitoring, and Campaign Optimization. Worked on different types of Ad products and have hands-on experience in Onboarding, and transitioning client accounts.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Campaign Manager
MediaMint
1 2022 - Current
- Managed end-to-end ad operations, overseeing campaign setup, delivery, and optimization
- Worked on different types of Ad products like Video commercials, Slate, Ad selectors, and Pause Ads
- Analysing 3rd party tags for domain approval for reliability, malfunctioning creative, actions tracking, etc
- Ensuring accurate implementation of tags, tracking pixels, Video creatives, and targeting
- Handled OTT platform marketing for high-end customers like Disney and Hulu
- Troubleshooting problems like discrepancies, wrong macro implementation, campaign delivery queries, reporting, etc
- Conducted post-launch campaign reporting to analyses campaign performance and provide key insights on reach, revenue, and budget allocation
- Worked on screenshots
- Basic knowledge of various platforms such as DSP and other AdTech social platforms such as TikTok and Facebook Ads Manager
- Pulled reports from Internal Reporting platforms Tap clicks and DMP as well
- Conducted EOC and Audit reporting to help the AR team with the billing data to generate invoices and have also worked on the invoice revision
- Cultivated positive relationships with global clients and agencies
- Provided training to the Interns and team members on different types of reporting and campaign setup
- Successfully managed the onboarding and transitioning of client accounts.
Executive – Advertisement Operations
TIWARI SOFTWARE CONSULTANT
10.2019 - 10.2021
- Manage day-to-day relationships with ad-serving partners
- Review insertion orders and secure campaign assets
- Trafficking different types of campaigns such as CPA, CPM, and CPD on GAM(DFP)
- Troubleshooting and optimizing campaigns
- Preparing screenshot deck for clients
- Review creatives, third-party tags, or any related campaign issues
- Monitor campaign pacing and performance on daily basis to ensure proper delivery of campaigns
- Support Ad Operations and Sales teams with inventory forecasting and optimization
- Work closely with internal QA teams for ongoing verification
- Ensure correct targeting, reporting, and verification of live campaign status
- Troubleshooting problems like discrepancies, wrong macro implementation, campaign delivery queries, reporting, etc.
Education
PGDM -
IMT CDL, Ghaziabad
01.2021 - 04.2023
B.Tech - undefined
UPTU
01.2012 - 04.2016
Skills
Strong attention to detail
Professional client communication
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-paced environment
Skills Expertise
- Strong attention to detail.
- Professional client communication.
- Ability to handle multiple projects and prioritize responsibilities.
- Ability to work efficiently in a fast-paced environment.
Tools Technology
- Microsoft Excel
- PowerPoint
- RIO
- Mission Control
- GAM
- DCM
- DV360
- Innovid
- MSTR
- Jira
- Basic knowledge of SQL
Awards
As a Campaign Manager, I received the Client’s Favourite Award.
Disclaimer
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned details.
Timeline
PGDM -
IMT CDL, Ghaziabad
01.2021 - 04.2023
Executive – Advertisement Operations
TIWARI SOFTWARE CONSULTANT
10.2019 - 10.2021
B.Tech - undefined
UPTU
01.2012 - 04.2016
Campaign Manager
MediaMint
1 2022 - Current
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