Hi, I’m
LAKSHMI Bathina
Senior Customer marketing manager
Bengaluru
Work Preference
Summary
Experienced dynamic marketing leader with strong background in guiding teams, expertise in campaign strategy and business development, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
20
years of professional experience
2
Certification
Work History
Honeywell Technology SolutionsBengaluru, Karnataka
Senior Customer Marketing Manager
07.2019 - Current
Job overview
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Develop and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Monitored and evaluated marketing programs and activities to measure effectiveness and recommend improvements.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Honeywell Technology SolutionsBengaluru, Karnataka
Marketing Manager
06.2014 - 07.2019
Job overview
- Devised and executed integrated, online and direct marketing campaigns that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Collaborated with cross functions to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Penetrated new segments through use of strategic marketing initiatives.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Honeywell Technology Solutions Ltd BangaloreBengaluru, Karnataka
Senior Marketing Communications Specialist
03.2009 - 06.2014
Job overview
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Established and managed relationships with external data providers and research vendors.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Honeywell Technology Solutions LabBengaluru, Karnataka
Marketing Communications Specialist
11.2005 - 06.2009
Job overview
- Created communications and marketing materials to achieve objectives and maintain branding.
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
- Created dynamic PowerPoint presentations to support sales and business development.
- Planned and executed promotional materials to drive brand consistency.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Liaised with product experts and graphic designers to support content development to meet business needs.
Education
Nagarjuna UniversityAndhra Pradesh
Bachelor of Engineering from Mechanical
University Overview
Skills
- Brand Positioning
- GTM (Go-to-Market) Strategy
- Budget Management (P&L)
- Performance Analytics
- Marketing automation
- Trade show representation
- Sales enablement
Accomplishments
Accomplishments
- Led global customer marketing team of 15+ to achieve a 20% YOY increase in demand generation
- Lead direction and support for business unit’s largest semi-annual customer event driving 400% ROI
Certification
- Leadership Skills Workshop
- Six Sigma Plus Green Belt
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
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friday
saturday
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morning
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evening
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Timeline
Senior Customer Marketing Manager
Honeywell Technology Solutions
07.2019 - Current
Marketing Manager
Honeywell Technology Solutions
06.2014 - 07.2019
Senior Marketing Communications Specialist
Honeywell Technology Solutions Ltd Bangalore
03.2009 - 06.2014
Marketing Communications Specialist
Honeywell Technology Solutions Lab
11.2005 - 06.2009
Nagarjuna University
Bachelor of Engineering from Mechanical