Lakshmi SIRI
Bangalore
Summary
Marketer with over 6+ years of experience in performance marketing and content management systems. Proven track record in end-to-end channel management and digital marketing strategies within FMCG and retail sectors. Expertise in eCommerce, B2C, app marketing, and website optimization. Strong technical skills, adept at managing complex projects and delivering results on time.
Overview
8
8
years of professional experience
Work History
Career Break
Career Break
10.2024 - Current
Performance Marketing
Pocket FM
Bengaluru
05.2024 - 10.2024
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted Conversion/App Install.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Delivered comprehensive market research reports that guided executive decision-making processes.
Digital Marketing Strategist
Yaw AI
USA
07.2023 - 04.2024
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
- Strategize & conversion campaigns & development across Meta, Google and affiliate channels, Responsible for performance driven strategy across all the channels.
- Drove 2:1 reactivation for dormant users, which gave us CPO of Re 15, particular focus on consistent audience nurture and engagement across different Qs.
Senior Executive - Digital Marketing
Swiggy
12.2022 - 07.2023
- End to End channel ownership.
- Campaign optimisation, budget management.
- Agency communication.
- Worked on SQL on backend database (A/B) and also have good understanding on Appsflyer (3rd Party Analytics) and Power BI.
- Creative Excellence.
- Campaign Management: Media planning, optimizations, monitoring, reporting, and analysis on digital platforms including but not limited to Google Ads, Facebook & Instagram ads, Programmatic Ads, etc.
- Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
- Identifying potential marketing Partners - Agency/Vendor Management, Evaluation, on-boarding, managing legal, finance, and accounts processes.
- Maintain on-going knowledge of media buying platforms updates and stay up to date on all industry trends and new technology.
- Proactive mindset and the ability to meet multiple objectives in a fast-moving, entrepreneurial environment.
Senior Executive - Digital Marketing
Swiggy
02.2021 - 07.2022
- End to End channel ownership.
- Campaign optimisation, budget management.
- Agency communication.
- Worked on SQL on backend database (A/B) and also have good understanding on Appsflyer (3rd Party Analytics) and Power BI.
- Creative Excellence.
- Campaign Management: Media planning, optimizations, monitoring, reporting, and analysis on digital platforms including but not limited to Google Ads, Facebook & Instagram ads, Programmatic Ads, etc.
- Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
- Identifying potential marketing Partners - Agency/Vendor Management, Evaluation, on-boarding, managing legal, finance, and accounts processes.
- Maintain on-going knowledge of media buying platforms updates and stay up to date on all industry trends and new technology.
- Proactive mindset and the ability to meet multiple objectives in a fast-moving, entrepreneurial environment.
Marketing Specialist
Eteam Inc, Amazon
06.2020 - 02.2021
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Participated in team-building activities to enhance working relationships.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Social Media Expert
Sangeetha Mobiles
02.2019 - 06.2020
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Identified social media trends and developments to influence PR strategies.
- Conducted daily updates to social media profiles to boost company online presence.
- Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
- Monitored marketing campaign progress with web analytics.
- Identified appropriate marketing channels and target customers for campaigns.
Digital Marketing Executive
BuildAhome
11.2016 - 12.2018
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics etc.).
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Education
Master of Business Management -
Jain Management Institute
Bachelor of Commerce -
GITAM University
Advance Digital Marketing Certification -
Digital Marketing Business School
Skills
- Critical Thinking
- Campaign management
- A/B testing
- Budget management
- Performance marketing
- Stakeholder management
- Creative collaboration
- Analytical thinking
- Flexible and adaptable
- Extremely quick learner
- Self-Motivated
- Multitasking Abilities
Hobbies and Interests
- Painting
- Singing
Timeline
Career Break
Career Break
10.2024 - Current
Performance Marketing
Pocket FM
05.2024 - 10.2024
Digital Marketing Strategist
Yaw AI
07.2023 - 04.2024
Senior Executive - Digital Marketing
Swiggy
12.2022 - 07.2023
Senior Executive - Digital Marketing
Swiggy
02.2021 - 07.2022
Marketing Specialist
Eteam Inc, Amazon
06.2020 - 02.2021
Social Media Expert
Sangeetha Mobiles
02.2019 - 06.2020
Digital Marketing Executive
BuildAhome
11.2016 - 12.2018
Master of Business Management -
Jain Management Institute
Bachelor of Commerce -
GITAM University
Advance Digital Marketing Certification -
Digital Marketing Business School
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