LAKSHMI KOMALI VADLAMUDI
Guntur
Summary
Experienced Sales & Marketing Manager with a demonstrated history of working in the Argo-Chemical industry. Skilled in Sales & Marketing, Channel Management, Negotiation, Operations Management, Vendor management, Supply planning, Market Research, and Agricultural Economics. Strong marketing professional with a Bachelor's in Agriculture Science. I am a Passionate Energetic individual with outstanding interpersonal, analytical and critical thinking skills.
Overview
4
4
years of professional experience
Work History
Market Development Manager
Adama India Pvt Ltd
Suryapet, Telangana
07.2024 - Current
- Currently, I am associated as an MDM based in Suryapet, looking after the Nalgonda region.
- Function for 60 crores business, looking after 4 territories, and 1 region with a team of 35 members.
- Drive all demand generation activities in the region.
- Plan and execute major campaigns in the region.
- Responsible for pre-launch, launch, and post-launch activities of new products.
- Technical training for the frontline team.
- Managing the field-level manpower to run appropriate advertisements and promotional activities.
- Run special projects for products in key markets.
- Responsibilities of inbound demand generation, brand promotion, and network marketing.
- Plan and run appropriate demand generation activities based on the product marketing strategy and life cycle.
- Looking after all the marketing activities—designing and running campaigns, identifying and creating new segments, thereby creating demand for the products.
- Executing a results-driven, multi-platform online marketing and digital branding strategy.
- Drive multi-channel marketing initiatives across affiliates, channel partners, and existing customers.
- Lead a team of Marketing, Content, and Design Specialists to implement online marketing strategies, including organic search, paid search, sales enablement, and network partners.
- Identify new categories, products, and geographies through careful solutioning and insights to be able to move the business to the next orbit.
- Responsible for mentoring, coaching, and developing the team, recognizing strengths and weaknesses.
- Monitor lead generation campaigns across and highlight significant changes.
- Productivity and SLA Management.
- Coordinate with relevant stakeholders in executing the employee incentive schemes across the lead engagement channels.
- Identify and implement the most effective lead close looping process with stores and relevant stakeholders.
- Training Needs Analysis: Work with team members to constantly improve customer connections.
- Digital automation and innovation with respect to lead engagement.
- Through special marketing campaigns for new products and existing products, revenue growth increased by 15%, and brand awareness increased by 20%.
Territory Business Manager
FMC INDIA LTD
Telangana
06.2023 - 06.2024
- Managed a team of five MDOs and one MIE covering one distributor, along with 200 dealers, with a business turnover of 10 crore annually, and activities related to sales, business development, collections, and demand generation activities in Telangana.
- Develop and implement sales and marketing strategies for our products.
- Work closely with MDOs to deliver Liquidation POs and Sales POs for the territory.
- Work on the product mix to improve the profit margins, and deliver growth for the Argo product line.
- Stock planning, forecasting, and ensuring timely payment collection.
- Manage relationships with current and prospective accounts by retailer incentive schemes.
- Managed customer relationships, improved client retention by 15%, added new customers by 10%, and increased sales by 30%.
- Work closely with channel partners to build a strong pipeline of opportunity, identify and change non-performing channel partners, appoint new channel partners, and train and develop channel partners in the territory.
- Continuously monitor competitors' activity, new happenings in the market, new products, new registrations, regulatory changes, report back, and develop strategies based on changes in market dynamics.
- Monitored sales competitor activity within designated areas and made appropriate adjustments and improvements.
- Resolved customer complaints in a timely manner while striving for customer satisfaction.
Marketing Coordinator
FMC INDIA LTD
Tanuku, Andhra Pradesh
09.2022 - 05.2023
- Prepare a training schedule for the field team (SOs, MDOs) based on the relevant crops sown across the calendar.
- Conduct training/refresher sessions for MDOs and SOs, with assistance from HO (when required).
- Help the team prepare a marketing activity calendar for MDOs.
- The objective is to increase awareness among farmers and create demand for FMC CP products in marketing.
- Monitor competition in the CP market activities; design product positioning messages considering FMC’s strengths vis-à-vis the competition, and share with the HO CMG team if successful.
- Assist the HO CMG team in the execution of the product strategy at the field level.
- Explore collaboration opportunities with Argo Food Processing, food chain companies, exporters, seed companies, and supermarkets for the continuous demand of CP products.
- The problem is solved with the team on ways of increasing marketing product sales, vendor management, sales, and collection as per commitments.
- Retained clients with brand awareness, and generated liquidation planning, execution, and tracking at regular intervals, identifying crop-wise opportunities, and showing the way forward to achieve the liquidation plans.
Sales & Marketing Coordinator
SHRESHTA AGRI SCIENCE
07.2021 - 08.2022
- Managed an area with a turnover of 2 crores, consistently surpassing the sales targets through effective strategies and team management.
- Identified and onboarded new channels, boosting market penetration and revenue.
- Using crop pattern analysis for strategic product placement, driving market expansion and share growth, while optimizing stock through RWDS analysis.
Education
BSc - Agriculture Science
Acharya NG Ranga Agricultural University
Agricultural College, Bapatla06-2021
Intermediate 10+2 -
Board of Intermediate Education
Andhra Pradesh03-2015
High School/10th -
Board of Secondary Education
Andhra Pradesh03-2013
Skills
- Demand generation
- Client retention
- Customer Relationship Management
- Cross-functional collaboration
- Leadership
- Monitoring
- New product launches
- Market research
- Competitive analysis
- Brand creation
- Brand Development
- Adaptability and flexibility
- Advanced MS Office Suite
- Power BI
- Strategic thinking
- Negotiation skills
- Strong communication skills
- Sales & marketing Alignment
- Strategic planning
Accomplishments
- New Product establishment by identifying new and existing segments which led to increase in revenue by 10%.
- Led a Special Campaign on regional level that led to increase in product adoption by 35% in six months.
- Activity plan vs achievement is 100% & Effective liquidation tracking at the regular intervals.
- Inventory Management, Vendor management, Demand forecasts and timely payment collections while building client relationships.
- Executed branding activities that generated Demand, enhanced visibility and improved brand recall.
- Led to increase in sales by 15%.
- As a part of WIN (Women Initiative Network) I have shared my video shooting – Role of women in Agriculture & also in FMC.
Languages
- English
- Telugu
- Hindi
Personal Information
- Date of Birth: 26/06/1998
- Nationality: Indian
- Marital Status: Unmarried
Certifications And Awards
- I completed an internship at NRI Agritech Pvt Ltd, Guntur, in the field of R&D, processing, and marketing in the seed industry
- Completed a course on blockchain applications for value chain management in agriculture, conducted by InteliTix Solutions
- Part of the NSS Program (National Service Scheme) from 2017-18 and 2020-21
- Completed a course on Supply Chain Logistics from Rutgers, The State University of New Jersey
- Completed the training course on MS Excel Master User from RBHU Analytics
- Achieved 1st prize in a case study applying blockchain technology to solve present problems conducted by Intelitix Solutions
- Selected for the IDP Program under NAHEP, funded by the World Bank at Thunen Institute, Germany, for an internship in Agri-Business Management
Timeline
Market Development Manager
Adama India Pvt Ltd
07.2024 - Current
Territory Business Manager
FMC INDIA LTD
06.2023 - 06.2024
Marketing Coordinator
FMC INDIA LTD
09.2022 - 05.2023
Sales & Marketing Coordinator
SHRESHTA AGRI SCIENCE
07.2021 - 08.2022
BSc - Agriculture Science
Acharya NG Ranga Agricultural University
Intermediate 10+2 -
Board of Intermediate Education
High School/10th -
Board of Secondary Education
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