Lalit Dutt Bawari
Business
New Delhi
Summary
Confident Marketing Professional successful at increasing monthly revenue using insightful marketing strategies and aggressive product development. Skilled at understanding customer and meeting needs. Furthers success by Category Manager, Demand generation, Business Development, Key Account Management, Market Research, Strategic Alliances, Strategic Marketing, Decision Management.
Overview
11
11
years of professional experience
Work History
Senior Manager - International Business
Cordelia Cruises
09.2025 - Current
- Defined and led an API-driven distribution strategy for Cordelia Cruises, scaling domestic and international revenue channels.
- Built and monetized strategic ecosystem partnerships across OTAs (including MakeMyTrip), airlines (Air India, IndiGo), and premium platforms (CRED, Aspire Lifestyle, Swiggy).
- Expanded global distribution through strategic alliances with Juniper Technologies, Amadeus, and Arrivia, driving incremental international revenue.
- Structured and launched co-branded growth programs with ICICI Bank and HDFC Bank to unlock high-value customer segments.
- Owned end-to-end partner lifecycle — commercial strategy, product architecture, pricing governance, API integrations, and GTM execution.
- Leading loyalty and retention strategy to increase the repeat rate, Webengage Journey, and personalized engagement across the customer journey.
Manager - Strategic Initiatives
Mahindra Holidays
09.2023 - 09.2025
- Launched an e-commerce platform, for non-assisted digitised selling of Club Mahindra Membership
- Conceptualised & Launched a one year membership product with an end to end digital user journey
- Work with Product team to launch B2C web and app for club M select programme.
- Develop and implement the loyalty program strategy to meet business objectives and enhance customer engagement.
- Design and manage reward structures, including points systems, tier levels, and exclusive offers.
- Monitor and analyse program performance using key metrics such as member enrolment, engagement rates, and ROI
- Create and execute campaigns to promote the loyalty program and drive member acquisition and retention.
- Collaborate with leaderships to translate 5 years strategic goals into actionable projects, establish governance and execution
- Program Manager leading Club Mahindra’s venture into experience & lifestyle space with launch of a D2C platform
- Create category business of Travel / Shopping / Accommodation / Lifestyle & wellness / Entertainment and Experiences and Established partnership with Brands like Myntra / Swiggy / Ajio / Makemytrip / ET Prime / TATA Cliq & Ebxicash
- Generate regular reports and insights to guide program improvements and business decisions.
Manager - Hotel Business
Yatra.com
09.2017 - 08.2023
- Managing Topline and Bottom Line (P&L), and Inventory Mix for B2C, B2B and Affiliate Partner (Clear trip, Agoda, HDFC Smart buy, Times of India)
- Drives Business Growth, and Market share of B2C & B2B business with a strong bend towards products, competition and consumer analytics
- Handling Partnership and Alliances business with International OTA - AGODA on daily conversion of 20% and GTV of 4.5Cr
- Created traffic strategy for Yatra Hotel Business on Meta channels ( Google HPA, Sky-scanner, TripAdvisor, Trivago, Kayak)
- Product Management- Analyse & Develop Systems & Products which act as a catalyst for Hotels Supply growth and ongoing optimisation of the loading Platform & Processes ,MIS and business analytics
- Content management- Make sure every hotel has true and SEO friendly content on site, includes management of both Static and Dynamic content
- Competition and market mapping- To be aware and ahead of competition by keeping pulse over market development and competitor actions
- Cost effective business plan for corporate within High NPS & Zero Customer IssueDevelop exit strategies for unsuccessful Products
- Part of Marketing Drive - Banner, SEO, PWA, WPA and Google Analytic. Optimised Organic Traffic conversion at 4% with minimum CPC and CPA Drive
- Launched dynamic website Pricing automation, improved return on ad spend by 5% and sale by 15%
- Directly part of PNL for managing Service charge, Discounting and Hotel Ranking
- Grew Hotel and alternate accommodation business program to 6.5M users within a span of 1.5 years
Business Manager
MakeMyTrip
04.2016 - 09.2017
- Setup the North India alternate accommodation business line for MakeMyTrip
- Handling North India Region (5 different state) alternate accommodation business line
- Plan & support key sellers to ensure better deals & assortment
- Negotiating for exclusive pricing with key sellers to increase sales
- Build relationship & communication channel at all levels for the growth of the vendor
- Analyze data or insights to determine industry and consumer trend
- Selecting product for advertising through online paid channels, social media etc while ensuring price accuracy
- Strategize positioning of a product category in order to maximize its visibility
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
Corporate Trainer
Appco Group
07.2015 - 04.2016
- Responsible for leading the team to achieve allocated project or task
- Maintaining and developing relationships with existing customers
- Making accurate, rapid cost calculations and providing customers with quotations
- Negotiating the terms of an agreement and closing sales
- Reviewing sales performance and creating strategies to achieve sales targets
- Representing company at trade exhibitions, events
Education
MBA - Digital Marketing
All India Management Association
New Delhi, DL01-2022
B.com - Business and Accounts
Delhi University
New Delhi01-2015
A-Levels - Information Technology in the Corporate Environment
Aptech Institute
New Delhi, DL01-2013
12th - Accouting and Business
MRV School
New Delhi, DL01-2011
10th - Maths
CBSE Board
New Delhi, DL01-2009
Generative AI Fundamentals - Artificial Intelligence
Databricks Academy
04.2001 -
Skills
Strategic Partnership
Business strategy
Revenue growth
Industry partnership development
Timeline
Senior Manager - International Business
Cordelia Cruises
09.2025 - Current
Manager - Strategic Initiatives
Mahindra Holidays
09.2023 - 09.2025
Manager - Hotel Business
Yatra.com
09.2017 - 08.2023
Business Manager
MakeMyTrip
04.2016 - 09.2017
Corporate Trainer
Appco Group
07.2015 - 04.2016
Generative AI Fundamentals - Artificial Intelligence
Databricks Academy
04.2001 -
B.com - Business and Accounts
Delhi University
A-Levels - Information Technology in the Corporate Environment
Aptech Institute
12th - Accouting and Business
MRV School
10th - Maths
CBSE Board
MBA - Digital Marketing
All India Management Association