Tableau
Lalit Panigrahi
VP, Growth And Data Strategy
GURUGRAM,Haryana
Summary
Looking out for a Head of Growth/Data role' after 5 years of heading Centre of Excellence at ET Medialabs- 2nd fastest-growing agency after Merkle Sokrati.
Overview
10
10
years of professional experience
19
19
years of post-secondary education
Work History
Vice President of Growth
ET Medialabs
New Delhi, India
04.2015 - Current
- Owned company's Growth end-to-end through collaboration with sales, marketing and tech departments.
- Managed Performance Advertising efforts for large clients like Edureka, Limeroad, Licious, Ketto, etc.
- Edureka.co -> 2.4x Search Revenue in 3 months when their growth was stuck on Search. Worked with founders directly.
- Limeroad.com -> 2x Meta revenue in 17 days of onboarding by solving data.
- Licious -> 3x overall Paid revenue in 5 months.
- Ketto.org -> Scaled their FB from zero solo-handedly (became my first big account in 2017). Worked with the founder for 1.5 years until it went in-house.
- In Cuemath, CRED, and 8 other funded startups, I headed entire ad strategy.
- In 2019, launched Saas tool- Easyinsights.ai- Google-sheet add-on for data analysis for DM teams. Used by Mamaearth, Lead School and other unicorns.
- Hired and managed 20+ employees to maximize productivity while training staff on best practices on data.
Business Development
Cleartax
Bangalore, India
04.2014 - 03.2015
- Sales meetings for large accounts.
- Increased monthly gross sales from $5,000 to $5,000,000 and exceeded goals for sales, revenue and profit margins from corporate partnerships.
- Reorganized and optimized leads management by implementing Close.io CRM solution.
- Cross functional coordination for Digital Marketing.
- Identified opportunities for growth and collaborated with sales teams to reach sales goal.
Founder Secretary
Odia Society
Varanasi, India
05.2013 - 08.2014
- Convened events aimed at nurturing, preserving and propagating Odia elements in Varanasi beyond the state of Odisha.
- Conducted talks for youth empowerment and entrepreneurship for Odia diasphora.
- Lead public relations and marketing.
- Managed quality assurance program, including on-site evaluations, internal audits and surveys
- Monitored social media and online sources for trends.
- Developed team communications and information for group meetings.
Research Fellow
Indian Institute of Science
Bangalore, India
05.2011 - 07.2011
- Solve thermal synthesis of Metal Organic frameworks and their characterization.
- Recorded data from research to allow for accurate analysis.
- Compiled data in reports and other documents using Python.
Education
B.Tech. & M. Tech (Dual) - 8/10 Grade
Indian Institute Of Technology, BHU
Varanasi, UP 07.2008 - 06.2013
Intermediate of Science - 77%
Khallikote Junior College
Berhampur, Odisha 07.2006 - 06.2008
ICSE Board - 92%
De Paul School
Berhampur, Odisha 04.1994 - 03.2006
Skills
Performance Marketing
Accomplishments
- Bagged Google Premier Partner Badge for the Agency
- Helped ET Medialabs become Preferred Meta Marketing Partner
- Coined Performance Branding term and service in 2015
Software
Grafana
Bunch of CRMs and ERPs
Google Analytics
Appsflyer
Branch
Segment
Mixpanel
Webengage
Interests
High Altitude Trekking
Motorbike Riding
Meditation
Yoga
Drumming
Playing Guitar
Dance
Timeline
Vice President of Growth
ET Medialabs
04.2015 - Current
Business Development
Cleartax
04.2014 - 03.2015
Founder Secretary
Odia Society
05.2013 - 08.2014
Research Fellow
Indian Institute of Science
05.2011 - 07.2011
B.Tech. & M. Tech (Dual) - 8/10 Grade
Indian Institute Of Technology, BHU
07.2008 - 06.2013
Intermediate of Science - 77%
Khallikote Junior College
07.2006 - 06.2008
ICSE Board - 92%
De Paul School
04.1994 - 03.2006
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