Accomplished head of sales with a proven track record in strategic planning and P&L management. Excelled in scaling operations and leading diverse teams, with notable achievements including the establishment of one of India's largest women’s wear distribution networks in the branded market.
Led team of Channel Business Heads, regional sales teams and 2,500+ sales associates, overseeing the development and seamless operation of 550+ Exclusive Brand Outlets (EBOs), 1500+ Large Format Stores (LFS) & 300+ distribution points.
Key responsibilities included::
Sales strategy development- Develop and implement effective sales strategies that align with the company's goals and strategic vision.
Sales Forecasting and Budgeting: Forecast for all sales channels and collaborate with other departments to co-create periodic financial, inventory, and manpower budgets for the company.
Channel Management: Develop and manage various sales channels and stakeholders which included 10 Large format partners, 20+ distributors and 70+ franchisees.
P&L Management: Deliver budgeted P&L for the sales department and make data-driven decisions to optimize profitability.
Key wins: :
Managed Area and Cluster Managers to boost business revenue and profitability across assigned regions. Expanded regional presence by exploring new markets, establishing strategic partnerships with franchisees and launching new stores. Supervised daily operations with team collaboration and delivered actionable insights to the management team. Attained 8% growth advantage over other regions and was recognized as a leading talent. Consistently achieved the highest growth in Eastern region for three years running.
Managed the retail operations for a cluster of stores, ensuring efficient inventory control and optimal product availability. Developed and executed community-focused marketing initiatives to drive brand awareness. Provided training to team members to meet sales goals, and through ongoing performance evaluations, achieved recognition for the stores as top performers in national management standards.
Strategic planning
Sales forecasting & budgeting
P&L management
Retail Operations
Business development
People management