Lalit Sharma
New Delhi
Summary
Marketing Professional | 10+ Years of Experience | Strategic Leadership & Brand Growth A results-driven marketing leader with over 10 years of experience crafting and executing high-impact marketing strategies across diverse industries. Proven track record of delivering measurable business growth, enhancing brand presence, and driving customer engagement through innovative digital, traditional, and integrated marketing campaigns. Expertise in leading cross-functional teams.
Overview
11
11
years of professional experience
Work History
Sales & Marketing Manager
Aperio India Pvt.Ltd
10.2024 - Current
- Lead Generation and Networking: The signage and graphics industry thrives on B2B relationships
- Experience in generating leads and networking is crucial
- Consultative Sales: Understanding client needs and tailoring solutions for their specific requirements
- Negotiation and Closing: Confidence in negotiating pricing and terms, and driving deals to closure
- CRM Software: Proficiency in CRM tools like Salesforce or HubSpot to track leads and manage customer relationships
- Industry-Specific Knowledge: Familiarity with the materials used in signage (acrylic, vinyl, aluminum, etc.) and the design processes
- Printing Technologies: Understanding of the different types of printing technologies (UV printing, screen printing, and wide-format printing)
- Installation & Project Management: Experience with managing large-scale signage projects from concept to completion
Marketing Executive
R.M Innovations Partnering With 3M Commercial Solutions Division
01.2022 - 08.2024
- Worked with business clients regularly from an inside and outside sales perspective
- Assisted clients with purchases, concerns, and product information
- Consistently met monthly quotas in both sales and in the accumulation of new accounts
- Helped to increase sales in both the current client base as well as growing the number of new clients added to that base
- Handled all accounts payable and accounts receivable servicing
- Responsible for making all collections according to set terms given to each client
- Evaluated customer's current situation and performed presentations on the best product to reduce cost and expenses
Sr. Executive - Operation
Glaze Trade India Pvt Ltd
01.2017 - 12.2021
- Actively involved to coordinate the PAN India Team of 27 executives
- Cost estimation & controls
- Ensuring completion of all documentations required for a Opening and closing of a Outlet
- Operate Cash-flow management and profit and loss of Outlet and making report for analysis
- Actively involved in provide the Operational and Software training to a PAN India Outlet
- To maintain and update the master data records for all assigned projects on regular basis
- Coordinate with customer on escalated query to provide the better solution in a given time frame
Purchase Assistant
Sky Traders
01.2014 - 12.2017
- Expanded the Supplier base by 80% by Innovating and developing ideas
- Identified possible areas of improvements for market acceptance in competitive market space hence reduced cost
- Instrumental in hiring and training of interns and executives
- Created, improved and stream lined costing of material
- Reduced the procurement cost by 30%
- Maintaining inventory voucher to forward them to account department
Education
MBA - Marketing
Punjab Technical University
01.2012
BBA - Marketing
Jamia Hamdard University
New Delhi01.2010
Skills
- Lead Generation & Prospecting
- Sales Strategies & Techniques
- CRM Tools & Sales Platforms
- Customer handling
- MS-Excel
- Negotiation & Closing Deals
- Relationship Management
- Quota Achievement & Sales Targets
- Sales Presentations & Product Demos
- Sales Forecasting & Reporting
- Cross-functional Collaboration
Accomplishments
- Received 'Performer of the Year (2018)' in Glaze Trading India Pvt Ltd.
Hobbies and Interests
- Watching Movies
- Travelling
Languages
Hindi
English
Personal Information
Date of Birth: 01/11/90
Timeline
Sales & Marketing Manager
Aperio India Pvt.Ltd
10.2024 - Current
Marketing Executive
R.M Innovations Partnering With 3M Commercial Solutions Division
01.2022 - 08.2024
Sr. Executive - Operation
Glaze Trade India Pvt Ltd
01.2017 - 12.2021
Purchase Assistant
Sky Traders
01.2014 - 12.2017
MBA - Marketing
Punjab Technical University
BBA - Marketing
Jamia Hamdard University
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