LALITH RAJKUMAR PRADHAN
Hyderabad
Summary
Dynamic Area Sales Manager with a proven track record at Aswini Homeo & Ayurvedic Products, driving significant growth and achieving the highest sales contributions. Expert in sales strategy and team leadership, successfully relaunching products and managing over 360 distributors. Renowned for exceptional negotiation skills and a commitment to brand-building.
Overview
28
28
years of professional experience
Work History
AREA SALES MANAGER- AP & TS
ASWINI HOMEO & AYURVEDIC PRODUCTS PVT LTD.
Hyderabad
04.2024 - Current
- Revived Aswini hair oil and Subhra bath powder growth after four years of decline.
- Achieved highest sales contributions for Apurva coconut oil, Dia atta, and Abhra spice powder in India.
- Reintroduced Aduna shampoo into market after five-year hiatus.
- Successfully relaunched Hiran pain relief oil, securing third highest sales position in India.
- Rebuilt underperforming sales team and distributor network to meet company expectations.
- Managed over 360 distributors and an 18-member on-roll TSI sales team.
- Oversaw sales across both general and modern trade sectors, including Walmart and Reliance.
REGIONAL SALES MANAGER – PAN INDIA
KABRA GLOBAL PRODUCTS PVT LTD.
Hyderabad
01.2022 - 05.2023
- Appointed over 250 super stockists and distributors nationwide.
- Launched Skippi Icepops in more than 27 states and union territories.
- Expanded sales team to 75+ members across India.
- Achieved record sales of 2.8 crores in April 2022, up from under 10 lakhs in December 2021.
- Established Skippi Icepops as the first national brand in its category.
- Recognized as Leader of the Year 2022 for outstanding performance.
- Joined as Channel Sales Manager; promoted to Regional Sales Manager by June 2022.
AREA SALES MANAGER- TS & AP
GOPAL SNACKS PVT LTD.
Hyderabad
04.2021 - 12.2021
- Appointed and managed distributors and sales team to enhance market presence.
- Launched products in retail market, driving brand awareness and customer engagement.
- Implemented company policies to align operations with organizational goals.
- Trained and motivated sales team to achieve primary and secondary targets.
- Tracked competitors to identify market trends and inform strategic decisions.
- Developed and executed counter strategies to mitigate competitive threats.
AREA SALES MANAGER- TS & AP
SLN COFFEE PVT LTD.
Hyderabad
05.2019 - 06.2020
- Appointed and managed over 100 distributors across APTS successfully.
- Launched product in retail market, achieving presence in over 15,000 outlets.
- Managed a sales team of more than 50 members to drive revenue growth.
- Planned and implemented effective market strategies and promotional activities.
- Established partnerships with modern trade and key retail outlets.
- Executed company policies to align operations with organizational goals.
- Trained and motivated sales team to meet primary and secondary targets.
- Monitored competitors and developed counter-strategies for market advantage.
REGIONAL MANAGER- TS & AP
SNAPBIZZ CLOUDTECH PVT LTD.
Hyderabad
08.2018 - 02.2019
- Appointed resellers for software and hardware solutions in FMCG retail sector.
- Executed sales of software and hardware solutions through team and reseller partnerships.
- Managed usage and adaptation team to provide comprehensive support for retailers.
- Developed and implemented market strategies to enhance product reach.
Territory Sales Officer
CAVINKARE PVT LIMITED.
Nizamabad
06.2014 - 07.2018
- Achieved highest sales of SPINZ Deodorants through strategic market initiatives.
- Successfully launched Indica Easy, meeting depth and width targets.
- Expanded coverage by appointing 10 additional sub-stockists.
- Managed primary and secondary sales in Nizamabad and Adilabad districts.
- Handled distributor relationships, addressing market issues promptly.
- Implemented effective training programs to motivate sales teams.
- Tracked competition continuously to inform strategic decisions.
- Ensured adherence to inventory norms at distributor points.
Senior Sales Executive
WIPRO LIMITED
Hyderabad
10.2007 - 05.2014
- Achieved 70% market share of Enchanteur Deodorants & Cosmetics in Telangana region.
- Increased sales by 84% and 52% in 2009 and 2010 respectively.
- Successfully launched Santoor Glycerin Soap to enhance product portfolio.
- Managed primary and secondary sales across Nizamabad, Adilabad, and Karimnagar districts.
- Oversaw effective handling of 15 distributors, ensuring compliance with company inventory norms.
- Conducted continuous training and motivation sessions for sales personnel.
- Implemented timely resolution of market issues to maintain operational efficiency.
- Tracked competitive landscape to inform strategic decision-making.
SR. SALES OFFICER
PATAK FOODS IND. PVT LTD.
Hyderabad
01.2004 - 09.2007
- Achieved volume targets through strategic alliances with modern trade and key outlets.
- Managed distributor channel, ensuring effective implementation of all schemes and promotional activities.
- Trained and developed sales team of distributors to enhance overall performance.
- Oversaw financial responsibilities, including distribution management and secondary claims.
- Joined as Sales Officer in Visakhapatnam, promoted to Senior Sales Officer overseeing Hyderabad and Telangana districts.
Business Sales Executive
JUPITER ALLEN INDIA PVT LIMITED.
Hyderabad
05.1997 - 12.2003
- Achieved highest sales targets in territory, enhancing brand presence of Arnika Plus and Livosin.
- Monitored weekly sales billing and conducted secondary follow-ups to maximize revenue.
- Managed distributor profitability (ROI) through strategic initiatives and support.
- Expanded coverage by appointing new distributors and increasing outlet visibility.
- Ensured timely settlement of distributor claims, fostering strong relationships.
- Oversaw sales and distribution targets while maintaining effective operational systems.
- Joined as Sales Representative, promoted to Business Sales Executive in 2002, demonstrating consistent performance.
Education
B.A -
KHALLIKOTE College
Berhampur01.1994
INTERMEDIATE -
SKCG College
PARLAKHEMUNDI01.1991
S.S.C Certificate -
Maharaja Boys high school
PARLAKHEMUNDI01.1989
Skills
- Sales strategy
- Market analysis
- Team leadership
- Distributor management
- Product launch
- Sales forecasting
- Sales training
- Inventory management
- Territory management
- Performance tracking
- Brand-building strategies
- Sales targeting
- Business development and planning
- Team motivation
- Negotiation skills
- Competitive analysis
- Communication skills
- Data analysis
- Decision-making
- Problem-solving abilities
- Distributor Relationships
Disclaimer
I hereby declare that the above-furnished information is true to the best of my knowledge.
Languages
- HINDI
- ENGLISH
- TELUGU
- ODIYA
Personal Information
- Father's Name: BHIMSEN
- Date of Birth: 05/06/74
- Nationality: INDIAN
- Marital Status: MARRIED
Timeline
AREA SALES MANAGER- AP & TS
ASWINI HOMEO & AYURVEDIC PRODUCTS PVT LTD.
04.2024 - Current
REGIONAL SALES MANAGER – PAN INDIA
KABRA GLOBAL PRODUCTS PVT LTD.
01.2022 - 05.2023
AREA SALES MANAGER- TS & AP
GOPAL SNACKS PVT LTD.
04.2021 - 12.2021
AREA SALES MANAGER- TS & AP
SLN COFFEE PVT LTD.
05.2019 - 06.2020
REGIONAL MANAGER- TS & AP
SNAPBIZZ CLOUDTECH PVT LTD.
08.2018 - 02.2019
Territory Sales Officer
CAVINKARE PVT LIMITED.
06.2014 - 07.2018
Senior Sales Executive
WIPRO LIMITED
10.2007 - 05.2014
SR. SALES OFFICER
PATAK FOODS IND. PVT LTD.
01.2004 - 09.2007
Business Sales Executive
JUPITER ALLEN INDIA PVT LIMITED.
05.1997 - 12.2003
B.A -
KHALLIKOTE College
INTERMEDIATE -
SKCG College
S.S.C Certificate -
Maharaja Boys high school
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