Lambodar Jena
Digital Marketing Manager
Bengaluru
Summary
Dynamic and results-oriented digital marketing professional with a passion for leveraging cutting-edge strategies and technologies to drive business growth. Seeking a challenging role where I can utilize my expertise in digital marketing, including SEO, SEM, social media marketing, and content marketing, to create impactful campaigns that resonate with target audiences and achieve measurable results. Eager to contribute my creativity, analytical skills, and strategic mindset to a forward-thinking team dedicated to staying ahead of industry trends and maximizing online presence and revenue generation.
Overview
4
4
years of professional experience
Work History
Digital Marketing Executive
Masira Digital Marketing Pvt Ltd
01.2021 - 01.2023
- Proficient in optimizing websites to rank higher on search engines through keyword research, on-page optimization, and link building strategies. Experience with SEO tools like Google Analytics, SEMrush, and Moz for analyzing website traffic and improving search engine visibility.
- Skilled in creating and managing PPC campaigns on Google Ads, including keyword research, ad copywriting, bid management, and performance tracking. Expertise in optimizing campaigns to maximize ROI and targeting specific customer segments effectively.
- Experienced in running paid advertising campaigns on Facebook, including targeting specific demographics, A/B testing, retargeting, and analyzing ad performance. Knowledgeable in Facebook Ads Manager and Facebook Pixel for precise ad targeting and campaign measurement.
- Proficient in creating, curating, and managing content across social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Skilled in community engagement, content scheduling, analytics tracking, and driving brand awareness and customer loyalty.
- Hands-on experience with WordPress for designing, developing, and updating websites. Familiar with themes, plugins, and site optimization for better user experience and performance. Able to implement custom changes and ensure websites are up-to-date and SEO-friendly.
- Adept at interacting with clients to understand their requirements, provide updates, and discuss project strategies. Skilled in conducting meetings, formulating action plans, and presenting results to ensure alignment with business goals and client expectations.
Digital Marketing Officer
IIHMR BANGALORE
02.2022 - 07.2024
- Expertise in optimizing websites for search engine visibility through keyword research, on-page SEO, content strategies, and link building. Skilled in using tools like Google Analytics, SEMrush, and Moz to analyze traffic and improve rankings.
- Proficient in designing and managing Google Ads campaigns, including keyword analysis, budget allocation, and performance tracking. Focused on optimizing campaigns to drive traffic and increase ROI.
- Experienced in creating targeted ad campaigns on Facebook, including audience segmentation, creative development, and performance analysis. Knowledgeable in Facebook Ads Manager and utilizing insights to improve campaign effectiveness.
- Skilled in managing content and engagement on various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. Expertise in scheduling posts, growing follower bases, and driving online engagement.
- Hands-on experience with WordPress for creating, managing, and updating websites. Proficient in theme customization, plugin integration, and site optimization to enhance user experience and SEO performance.
- Experienced in managing relationships with key educational publishers like Shiksha, CollegeDunia, and Career360, ensuring seamless content integration and brand representation. Skilled in negotiating placements, handling updates, and ensuring continuous growth in visibility across platforms.
- Expertise in running integrated email, SMS, and WhatsApp marketing campaigns for enhanced customer engagement and retention. Experienced in campaign planning, segmentation, and driving targeted outreach to maximize conversion rates.
- Proficient in developing and executing marketing strategies tailored to meet business goals. Experience in conducting market research, defining key performance indicators, and executing actionable plans to drive growth.
Digital Marketing Manager
GIBS Business School,Bangalore
08.2024 - Current
- Proficient in managing and optimizing paid Google Ads campaigns, conducting keyword analysis, setting up ad groups, and adjusting bids for maximum return on investment. Focused on campaign performance evaluation and continuous improvement.
- Skilled in enhancing website visibility through advanced SEO techniques, including keyword research, content optimization, and backlinking strategies. Experienced with tools like Google Analytics and SEMrush to monitor and improve organic traffic.
- Experienced in crafting and executing targeted advertising campaigns on Facebook, including defining audience segments, creating compelling ad creatives, and analyzing results to optimize ad performance.
- Expertise in planning and executing social media strategies across platforms such as Instagram, LinkedIn, and Twitter. Strong in content creation, follower engagement, and driving meaningful interactions with the audience.
- Proficient in creating and maintaining WordPress websites, from design to ongoing updates. Experienced with theme customization, plugin management, and SEO optimizations for improved performance and user experience.
- Skilled in managing relationships with educational content platforms like Shiksha and Career360. Expertise in ensuring timely content updates, securing ad placements, and maintaining strong partnerships to increase brand visibility.
- Experienced in executing targeted marketing campaigns via email, SMS, and WhatsApp. Skilled in crafting personalized messaging, segmentation, and analyzing open rates to drive higher engagement and conversions.
- Proficient in developing and executing data-driven marketing strategies. Able to lead cross-functional teams, establish measurable objectives, and implement marketing initiatives that align with business goals for sustainable growth.
Education
MBA. - Marketing & Finance
BPUT University
B.COM. - Commerce
Fakir Mohan University
Plus 2 - Arts
Council of Higher Secondary Education
10th - Odisha State board
Board Secondary School
Skills
- SEO, Content writing
- Google AdWords,PPC,SEM,Facebook Ads,LinkedIn Ads
- Email Marketing, WhatsApp Marketing,SMS marketing ,RCS
- SMO,SMM
- Graphic Design, Canva, Adobe Premier,Photoshop,AI Editing Tool
- Google Analytics, Web Analytics
- Website Design
- CRM,CRM strategies
- LinkedIn Ads
- Web Analytics
- Content writing
- Competition analysis
- GTM,Google search console
- HTML
Digital marketing
Social media management
Personal Information
Disclaimer
I do hereby declare that the information stated above is true to the best of my knowledge and belief.
Timeline
Digital Marketing Manager
GIBS Business School,Bangalore
08.2024 - Current
Digital Marketing Officer
IIHMR BANGALORE
02.2022 - 07.2024
Digital Marketing Executive
Masira Digital Marketing Pvt Ltd
01.2021 - 01.2023
MBA. - Marketing & Finance
BPUT University
B.COM. - Commerce
Fakir Mohan University
Plus 2 - Arts
Council of Higher Secondary Education
10th - Odisha State board
Board Secondary School
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