Lata Bhardwaj

• Managed programmatic advertising campaigns on the DV360 platform for well renowned clients ( CRED, Nykaa, IDFC First Bank, TATA AIA, ICICI PRU, ITC), ensuring campaign goals and KPIs were met or exceeded.
• Developed and executed data-driven strategies to optimize campaign performance and achieve maximum ROI.
• Collaborated with clients and internal teams to develop programmatic advertising strategies aligned with business objectives.
• Managed large scale performance marketing and Branding campaigns across various digital channels especially DV360, DCM, Yahoo DSP, Snapchat DSP.
• Led a team of 2 programmatic analyst and associate, providing guidance, training, and performance evaluations.
• Have worked closely with the AdWords and Facebook for aligning overall workflow and execution.
• Have exposure of working on third party MMPs( Appsflyer, Branch, Omniture).

• Successfully managed programmatic advertising campaigns on DV360 for multiple clients, achieving campaign objectives and KPIs.
• Collaborated with clients and internal teams to define campaign goals, target audience, and ad creative strategies.
• Conducted thorough campaign analysis, including performance monitoring, optimization recommendations, and reporting on key metrics.
• Utilized audience targeting capabilities in DV360 to improve campaign efficiency and effectiveness.
• Implemented A/B testing strategies to optimize ad creative, bidding strategies, and targeting parameters.
• Assisted in the development and execution of programmatic media plans to reach client objectives.
• Stayed up-to-date with industry trends, best practices, and new features in DV360 to maximize campaign performance and efficiency.

• Affiliate Marketing Strategy Development in mobile marketing, working along with DSP media buying
• DSP Campaign Optimization and Performance Analysis
• Affiliate Recruitment and Relationship Management
• Market Research and Competitor Analysis
• Data Analysis and Reporting
• Strong Communication and Negotiation Skills
• SEO and SEM Knowledge
• Proficient in Google Analytics, Affiliate Platforms, and Marketing Tools

Managed programmatic advertising campaigns on the DV360 and TTD platform for well renowned clients Hilton, MasterCard, Bosch, Upfield, Crumps, elevation Pictures ensuring improvement and efficiency.
Collaborated with clients and internal teams to develop programmatic advertising strategies aligned with business objectives.
Managed large scale performance marketing and Branding campaigns across various digital selfserve channels especially DV360, TTD, DCM, Yahoo DSP, Snapchat DSP and Teads MIQ and Nova on management services.
Increased client satisfaction by building strong relationships and addressing their needs promptly.
Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
Conducted regular account reviews to identify areas for improvement and ensure continued success.
Established clear communication channels between clients and internal teams, ensuring seamless project execution.

• Assisted in the development and execution of affiliate marketing campaigns, including content creation and promotional activities.
• Worked under a Senior Manager along side managed working on more than 15+ DSP.
• Managed affiliate inquiries and provided timely resolution to maintain positive relationships.
• Assisted in analyzing campaign data and generating reports to measure performance and ROI management.

• Assisted in the development and execution of affiliate marketing campaigns, including content creation and promotional activities.
• Monitored affiliate performance, conducted A/B tests, and implemented optimization strategies to improve conversions.
• Managed more than 10+ DSPs ( Campaign Creation, Execution and ROI Management).
• Assisted in analyzing campaign data and generating reports to measure performance and identify areas for improvement.