Lata Motvani
Team Lead SEO
Summary
An accomplished SEO Team Lead with over 11+ years of experience managing SEO strategies and teams for brands across diverse sectors. Skilled in optimizing websites and campaigns to maximize organic visibility, traffic, and revenues. Adept at keyword research, technical SEO audits, link building, content optimization, and campaign analysis.
Overview
11
11
years of professional experience
Work History
Team Lead
V3CUBE TECHNOLABS LLP
02.2023 - Current
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
- Heading a 15-member team handling end-to-end SEO for global B2B and B2C clients.
- Managing SEO for over 20+ in-house products and websites.
- Handling on-page optimization, off-page optimization, keyword research, content marketing, social media, and branding activities.
- Conducting market research, competitor analysis, and planning strategies for new product launches.
- Developing and executing SEO plans focused on driving growth across global target markets.
- Act as People Manager for the performance management, professional growth and development of the team member
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team
- Provide management support for business planning, including providing input to product manager presentations to senior management
SEO Manager
Achyut Labs
05.2021 - 02.2023
- Led a 10-member team handling technical SEO for Australian clients across industries.
- Grew organic traffic by 30-40% and rankings by 20-25% within 6 months.
- Built high-DA backlinks, optimized content, and implemented site architecture improvements.
- Created and presented monthly reports on rankings, traffic, leads and conversions.
- Establish key performance indicators benchmarking performance goals to meet customer expectations
- Helps to analyze/execute new and potential product/services, markets, and advertising opportunities
- Completed keyword research to target clients based on keyword targeting.
SEO Team Leader
V3cube Tehnolabs
03.2017 - 04.2021
- Handled SEO for in-house mobile apps delivering on-demand services like food, grocery, logistics, travel.
- Conducted extensive keyword research using tools to identify high-volume global keywords.
- Implemented technical SEO best practices for company's blogs and grew organic traffic through keyword-focused content.
- Built high-quality backlinks via blogger outreach, broken links building, guest posts and influencer marketing.
- Tracked and monitored rankings and conversions across global markets. Recommended improvements.
- Conducted in-depth market analysis of on-demand apps across categories to map competitors, business models, gaps.
- Presented reports on demand forecasting, emerging models, partnership opportunities to leadership team
- Researched SEO keywords to develop strategies aligning with client goals.
SEO Team Leader
Softqubes Technolabs
05.2016 - 02.2017
- Led a 5-member team managing SEO for Australian, USA, Indian clients in diverse sectors.
- Increased organic site traffic and conversions by 25-30% year-over-year.
- Conducted audits and tailored strategies aligned to clients' goals.
- Implemented on-page optimizations and link building.
- Compile and present SEO performance reports
- Develop ROI-focused keyword strategies using keyword research tools, web analytics data, and competitive research
- Worked with team to identify areas of improvement and devised solutions based on findings.
SEO Experts
WebIndia Inc
10.2015 - 03.2016
- Performed technical SEO audits using tools to identify on-page issues.
- Researched competitor websites, identifying opportunities to improve client website performance.
- Consulted with USA, UK clients on SEO, website optimization's and on-page content recommendations tailored to business goals.
- Suggested and implemented fixes for improving site architecture, URL structure, page speed, alt tags, heading tags etc.
- Researched and targeted long-tail keywords with high search volumes to create content pillars.
- Optimized on-page content by improving copy, adding keywords, optimizing meta titles & descriptions
- Grew organic leads by 25% month-over-month through keyword and content strategy.
SEO Executive
Infibeam.com
01.2014 - 05.2015
- Managed SEO for major India-based fashion ecommerce .
- Conducted technical SEO audits for the ecommerce sites and recommended fixes for issues like site architecture, broken links, meta tags optimization etc.
- Researched and targeted high-volume keywords related to apparel, footwear, accessories, ethnic wear, winter wear etc. to create tailored content strategies.
- Created and optimized content such as blogs, guides, product descriptions, category pages focused on driving relevant organic traffic.
- Implemented on-page optimizations like improving page titles, meta descriptions, image SEO, site speed improvements.
- Generated high-quality SEO content, conforming to established guidelines for high search engine rankings.
Link Builder
Tatvasoft
08.2012 - 12.2013
- SEO off page activities on In-house projects for India, USA, UK.
- Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
- Establish key performance indicators benchmarking performance goals to meet customer expectations
- Contributed to progress meetings to provide updates on project milestones.
Education
Bachelor of Computer Application(BCA) -
Geetanjali College, Saurashtra University
Skills
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Core Skills
- On-page and Off-page SEO
- Keyword Research & Analysis
- Link Building & Content Marketing
- Technical SEO Audits & Optimization
- SEO Reporting & Analytics
- Team Leadership & Training
Timeline
Team Lead
V3CUBE TECHNOLABS LLP
02.2023 - Current
SEO Manager
Achyut Labs
05.2021 - 02.2023
SEO Team Leader
V3cube Tehnolabs
03.2017 - 04.2021
SEO Team Leader
Softqubes Technolabs
05.2016 - 02.2017
SEO Experts
WebIndia Inc
10.2015 - 03.2016
SEO Executive
Infibeam.com
01.2014 - 05.2015
Link Builder
Tatvasoft
08.2012 - 12.2013
Bachelor of Computer Application(BCA) -
Geetanjali College, Saurashtra University
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