Summary
Overview
Work History
Education
Skills
Personal Information
Core Skills
Timeline
Generic
Lata Motvani

Lata Motvani

Ahmedabad

Summary

Dynamic SEO Team Lead with a proven track record at V3CUBE TECHNOLABS LLP, driving a 30% increase in organic traffic through strategic keyword research and technical SEO. Adept at performance management and team leadership, I excel in optimizing content and fostering collaboration to achieve exceptional results in competitive markets.

Overview

13
13
years of professional experience

Work History

Team Lead

V3CUBE TECHNOLABS LLP
02.2023 - Current
  • Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
  • AI-Driven SERPs Solution
  • Youtube Optimization
  • Heading a 15-member team handling end-to-end SEO for global B2B and B2C clients.
  • Managing SEO for over 20+ in-house products and websites.
  • Handling on-page optimization, off-page optimization, keyword research, content marketing, social media, and branding activities.
  • Conducting market research, competitor analysis, and planning strategies for new product launches.
  • Developing and executing SEO plans focused on driving growth across global target markets.
  • Act as People Manager for the performance management, professional growth and development of the team member
  • Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team
  • Provide management support for business planning, including providing input to product manager presentations to senior management
  • Managed schedules, accepted time off requests and found coverage for short shifts
  • Trained new team members by relaying information on company procedures and safety requirements
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills
  • Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities
  • Explored new tools and technologies that enhanced the capabilities of the team members while enabling seamless collaboration across departments
  • Developed succession planning strategies to ensure continuity of leadership within the team and facilitate smooth transitions during organizational changes

SEO Manager

Achyut Labs
05.2021 - 02.2023
  • Grew organic traffic by 30-40% and rankings by 20-25% within six months.
  • Conducted comprehensive technical SEO audits to identify and resolve site issues.
  • Led a team to develop and execute effective content strategies maximizing organic reach.
  • Monitored and analyzed key performance metrics to adjust SEO strategies accordingly.
  • Implemented link building strategies to enhance domain authority and improve rankings.
  • Collaborated with cross-functional teams to align SEO initiatives with overall marketing goals.
  • Optimized website content to improve user engagement and reduce bounce rates.
  • Utilized data-driven approaches to refine keyword targeting and content creation.
  • Conducted regular competitor analysis to discover new opportunities for growth.
  • Led a 10-member team in executing technical SEO strategies for diverse Australian clients.
  • Created and presented monthly reports on rankings, traffic, leads, and conversions.
  • Built high-DA backlinks, optimized content, and improved site architecture.
  • Enhanced local SEO presence through targeted optimization strategies for geographic markets.
  • Trained team members on best practices for SEO and content marketing.
  • Maintained up-to-date knowledge of industry trends to adapt strategies proactively.
  • Created detailed reports on SEO performance, presenting findings to stakeholders effectively.
  • Established key performance indicators to benchmark performance goals.
  • Conducted keyword research to align client targeting with market demands.
  • Nurtured organic growth through consistent application of white-hat SEO techniques.
  • Managed a team of content creators to deliver high-quality, optimized materials.
  • Established and tracked KPIs to measure the success of SEO campaigns.
  • Developed and implemented SEO strategies to increase organic search engine rankings.
  • Worked closely with designers, developers, project managers, marketing teams, and other stakeholders throughout the organization.
  • Implemented redirects and other technical solutions when needed to fix broken links or improve user experience.
  • Optimized landing pages using meta tags, title tags, alt text, anchor text to improve search engine visibility.
  • Adjusted existing site structure and content based on findings from analytics tools.
  • Facilitated brainstorming sessions to generate innovative ideas for content and SEO improvements.
  • Conducted A/B testing on various SEO strategies to determine the most effective tactics.
  • Provided guidance on how to optimize HTML code for better search engine indexing.
  • Monitored competitor websites and industry trends to stay ahead of the curve in SEO tactics.
  • Conducted keyword research and analysis to determine which terms would be most effective for optimizing content.
  • Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.
  • Utilized Google Analytics and other data sources to track organic traffic performance over time.
  • Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
  • Recommended changes or updates based on algorithmic updates from major search engines like Google and Bing.
  • Tested different approaches for improving SERP rankings.
  • Managed link building campaigns with external vendors to acquire high-quality backlinks.
  • Performed technical audits of websites to identify potential issues affecting ranking positions.
  • Ensured all SEO activities followed Google's Webmaster Guidelines.
  • Assisted in developing social media strategies that drove targeted visitors through organic search results.
  • Collaborated with content writers to ensure SEO best practices were incorporated into all website copy.

SEO Team Leader

V3cube Tehnolabs
03.2017 - 04.2021
  • Handled SEO for in-house mobile apps delivering on-demand services like food, grocery, logistics, travel.
  • Conducted extensive keyword research using tools to identify high-volume global keywords.
  • Implemented technical SEO best practices for company's blogs and grew organic traffic through keyword-focused content.
  • Built high-quality backlinks via blogger outreach, broken links building, guest posts and influencer marketing.
  • Tracked and monitored rankings and conversions across global markets. Recommended improvements.
  • Conducted in-depth market analysis of on-demand apps across categories to map competitors, business models, gaps.
  • Presented reports on demand forecasting, emerging models, partnership opportunities to leadership team
  • Researched SEO keywords to develop strategies aligning with client goals.

SEO Team Leader

Softqubes Technolabs
05.2016 - 02.2017
  • Led a 5-member team managing SEO for Australian, USA, Indian clients in diverse sectors.
  • Increased organic site traffic and conversions by 25-30% year-over-year.
  • Conducted audits and tailored strategies aligned to clients' goals.
  • Implemented on-page optimizations and link building.
  • Compile and present SEO performance reports
  • Develop ROI-focused keyword strategies using keyword research tools, web analytics data, and competitive research
  • Worked with team to identify areas of improvement and devised solutions based on findings.
  • Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly

SEO Experts

WebIndia Inc
10.2015 - 03.2016
  • Performed technical SEO audits using tools to identify on-page issues.
  • Researched competitor websites, identifying opportunities to improve client website performance.
  • Consulted with USA, UK clients on SEO, website optimization's and on-page content recommendations tailored to business goals.
  • Suggested and implemented fixes for improving site architecture, URL structure, page speed, alt tags, heading tags etc.
  • Researched and targeted long-tail keywords with high search volumes to create content pillars.
  • Optimized on-page content by improving copy, adding keywords, optimizing meta titles & descriptions
  • Grew organic leads by 25% month-over-month through keyword and content strategy.

SEO Executive

Infibeam.com
01.2014 - 05.2015
  • Managed SEO for major India-based fashion ecommerce .
  • Conducted technical SEO audits for the ecommerce sites and recommended fixes for issues like site architecture, broken links, meta tags optimization etc.
  • Researched and targeted high-volume keywords related to apparel, footwear, accessories, ethnic wear, winter wear etc. to create tailored content strategies.
  • Created and optimized content such as blogs, guides, product descriptions, category pages focused on driving relevant organic traffic.
  • Implemented on-page optimizations like improving page titles, meta descriptions, image SEO, site speed improvements.
  • Generated high-quality SEO content, conforming to established guidelines for high search engine rankings.
  • Streamlined website architecture for enhanced crawlability and indexation by search engines
  • Developed effective local SEO strategies to increase visibility in specific geographic markets
  • Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement

Link Builder

Tatvasoft
08.2012 - 12.2013
  • SEO off page activities on In-house projects for India, USA, UK.
  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
  • Establish key performance indicators benchmarking performance goals to meet customer expectations
  • Contributed to progress meetings to provide updates on project milestones.

Education

Bachelor of Computer Application(BCA) -

Geetanjali College, Saurashtra University
Rajkot

Skills

  • Keyword research
  • Content optimization
  • Data analysis
  • Technical SEO
  • Market research
  • Performance management
  • Team leadership
  • Strategic branding
  • Outreach management
  • Web design recommendations
  • Image and on-page optimization
  • Competitor analysis
  • Lead generation planning
  • SEO strategy
  • Time management
  • Problem solving
  • Task delegation
  • Customer focus
  • Deadline management
  • Project management
  • Teamwork and collaboration
  • Goal setting
  • Staff training
  • Workflow management

Personal Information

Title: Team Lead, SEO

Core Skills

  • On-page and off-page SEO
  • Keyword research and analysis
  • Link building and content marketing
  • Technical SEO audits and optimization
  • SEO reporting and analytics
  • Team leadership and training

Timeline

Team Lead

V3CUBE TECHNOLABS LLP
02.2023 - Current

SEO Manager

Achyut Labs
05.2021 - 02.2023

SEO Team Leader

V3cube Tehnolabs
03.2017 - 04.2021

SEO Team Leader

Softqubes Technolabs
05.2016 - 02.2017

SEO Experts

WebIndia Inc
10.2015 - 03.2016

SEO Executive

Infibeam.com
01.2014 - 05.2015

Link Builder

Tatvasoft
08.2012 - 12.2013

Bachelor of Computer Application(BCA) -

Geetanjali College, Saurashtra University
Lata Motvani