Lata Motvani
Ahmedabad
Summary
Dynamic SEO Team Lead with a proven track record at V3CUBE TECHNOLABS LLP, driving a 30% increase in organic traffic through strategic keyword research and technical SEO. Adept at performance management and team leadership, I excel in optimizing content and fostering collaboration to achieve exceptional results in competitive markets.
Overview
13
13
years of professional experience
Work History
Team Lead
V3CUBE TECHNOLABS LLP
02.2023 - Current
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
- AI-Driven SERPs Solution
- Youtube Optimization
- Heading a 15-member team handling end-to-end SEO for global B2B and B2C clients.
- Managing SEO for over 20+ in-house products and websites.
- Handling on-page optimization, off-page optimization, keyword research, content marketing, social media, and branding activities.
- Conducting market research, competitor analysis, and planning strategies for new product launches.
- Developing and executing SEO plans focused on driving growth across global target markets.
- Act as People Manager for the performance management, professional growth and development of the team member
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team
- Provide management support for business planning, including providing input to product manager presentations to senior management
- Managed schedules, accepted time off requests and found coverage for short shifts
- Trained new team members by relaying information on company procedures and safety requirements
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills
- Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities
- Explored new tools and technologies that enhanced the capabilities of the team members while enabling seamless collaboration across departments
- Developed succession planning strategies to ensure continuity of leadership within the team and facilitate smooth transitions during organizational changes
SEO Manager
Achyut Labs
05.2021 - 02.2023
- Grew organic traffic by 30-40% and rankings by 20-25% within six months.
- Conducted comprehensive technical SEO audits to identify and resolve site issues.
- Led a team to develop and execute effective content strategies maximizing organic reach.
- Monitored and analyzed key performance metrics to adjust SEO strategies accordingly.
- Implemented link building strategies to enhance domain authority and improve rankings.
- Collaborated with cross-functional teams to align SEO initiatives with overall marketing goals.
- Optimized website content to improve user engagement and reduce bounce rates.
- Utilized data-driven approaches to refine keyword targeting and content creation.
- Conducted regular competitor analysis to discover new opportunities for growth.
- Led a 10-member team in executing technical SEO strategies for diverse Australian clients.
- Created and presented monthly reports on rankings, traffic, leads, and conversions.
- Built high-DA backlinks, optimized content, and improved site architecture.
- Enhanced local SEO presence through targeted optimization strategies for geographic markets.
- Trained team members on best practices for SEO and content marketing.
- Maintained up-to-date knowledge of industry trends to adapt strategies proactively.
- Created detailed reports on SEO performance, presenting findings to stakeholders effectively.
- Established key performance indicators to benchmark performance goals.
- Conducted keyword research to align client targeting with market demands.
- Nurtured organic growth through consistent application of white-hat SEO techniques.
- Managed a team of content creators to deliver high-quality, optimized materials.
- Established and tracked KPIs to measure the success of SEO campaigns.
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Worked closely with designers, developers, project managers, marketing teams, and other stakeholders throughout the organization.
- Implemented redirects and other technical solutions when needed to fix broken links or improve user experience.
- Optimized landing pages using meta tags, title tags, alt text, anchor text to improve search engine visibility.
- Adjusted existing site structure and content based on findings from analytics tools.
- Facilitated brainstorming sessions to generate innovative ideas for content and SEO improvements.
- Conducted A/B testing on various SEO strategies to determine the most effective tactics.
- Provided guidance on how to optimize HTML code for better search engine indexing.
- Monitored competitor websites and industry trends to stay ahead of the curve in SEO tactics.
- Conducted keyword research and analysis to determine which terms would be most effective for optimizing content.
- Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.
- Utilized Google Analytics and other data sources to track organic traffic performance over time.
- Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
- Recommended changes or updates based on algorithmic updates from major search engines like Google and Bing.
- Tested different approaches for improving SERP rankings.
- Managed link building campaigns with external vendors to acquire high-quality backlinks.
- Performed technical audits of websites to identify potential issues affecting ranking positions.
- Ensured all SEO activities followed Google's Webmaster Guidelines.
- Assisted in developing social media strategies that drove targeted visitors through organic search results.
- Collaborated with content writers to ensure SEO best practices were incorporated into all website copy.
SEO Team Leader
V3cube Tehnolabs
03.2017 - 04.2021
- Handled SEO for in-house mobile apps delivering on-demand services like food, grocery, logistics, travel.
- Conducted extensive keyword research using tools to identify high-volume global keywords.
- Implemented technical SEO best practices for company's blogs and grew organic traffic through keyword-focused content.
- Built high-quality backlinks via blogger outreach, broken links building, guest posts and influencer marketing.
- Tracked and monitored rankings and conversions across global markets. Recommended improvements.
- Conducted in-depth market analysis of on-demand apps across categories to map competitors, business models, gaps.
- Presented reports on demand forecasting, emerging models, partnership opportunities to leadership team
- Researched SEO keywords to develop strategies aligning with client goals.
SEO Team Leader
Softqubes Technolabs
05.2016 - 02.2017
- Led a 5-member team managing SEO for Australian, USA, Indian clients in diverse sectors.
- Increased organic site traffic and conversions by 25-30% year-over-year.
- Conducted audits and tailored strategies aligned to clients' goals.
- Implemented on-page optimizations and link building.
- Compile and present SEO performance reports
- Develop ROI-focused keyword strategies using keyword research tools, web analytics data, and competitive research
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly
SEO Experts
WebIndia Inc
10.2015 - 03.2016
- Performed technical SEO audits using tools to identify on-page issues.
- Researched competitor websites, identifying opportunities to improve client website performance.
- Consulted with USA, UK clients on SEO, website optimization's and on-page content recommendations tailored to business goals.
- Suggested and implemented fixes for improving site architecture, URL structure, page speed, alt tags, heading tags etc.
- Researched and targeted long-tail keywords with high search volumes to create content pillars.
- Optimized on-page content by improving copy, adding keywords, optimizing meta titles & descriptions
- Grew organic leads by 25% month-over-month through keyword and content strategy.
SEO Executive
Infibeam.com
01.2014 - 05.2015
- Managed SEO for major India-based fashion ecommerce .
- Conducted technical SEO audits for the ecommerce sites and recommended fixes for issues like site architecture, broken links, meta tags optimization etc.
- Researched and targeted high-volume keywords related to apparel, footwear, accessories, ethnic wear, winter wear etc. to create tailored content strategies.
- Created and optimized content such as blogs, guides, product descriptions, category pages focused on driving relevant organic traffic.
- Implemented on-page optimizations like improving page titles, meta descriptions, image SEO, site speed improvements.
- Generated high-quality SEO content, conforming to established guidelines for high search engine rankings.
- Streamlined website architecture for enhanced crawlability and indexation by search engines
- Developed effective local SEO strategies to increase visibility in specific geographic markets
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement
Link Builder
Tatvasoft
08.2012 - 12.2013
- SEO off page activities on In-house projects for India, USA, UK.
- Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
- Establish key performance indicators benchmarking performance goals to meet customer expectations
- Contributed to progress meetings to provide updates on project milestones.
Education
Bachelor of Computer Application(BCA) -
Geetanjali College, Saurashtra University
RajkotSkills
- Keyword research
- Content optimization
- Data analysis
- Technical SEO
- Market research
- Performance management
- Team leadership
- Strategic branding
- Outreach management
- Web design recommendations
- Image and on-page optimization
- Competitor analysis
- Lead generation planning
- SEO strategy
- Time management
- Problem solving
- Task delegation
- Customer focus
- Deadline management
- Project management
- Teamwork and collaboration
- Goal setting
- Staff training
- Workflow management
Personal Information
Title: Team Lead, SEO
Core Skills
- On-page and off-page SEO
- Keyword research and analysis
- Link building and content marketing
- Technical SEO audits and optimization
- SEO reporting and analytics
- Team leadership and training
Timeline
Team Lead
V3CUBE TECHNOLABS LLP
02.2023 - Current
SEO Manager
Achyut Labs
05.2021 - 02.2023
SEO Team Leader
V3cube Tehnolabs
03.2017 - 04.2021
SEO Team Leader
Softqubes Technolabs
05.2016 - 02.2017
SEO Experts
WebIndia Inc
10.2015 - 03.2016
SEO Executive
Infibeam.com
01.2014 - 05.2015
Link Builder
Tatvasoft
08.2012 - 12.2013
Bachelor of Computer Application(BCA) -
Geetanjali College, Saurashtra University