Latha George
Chembur
Summary
Dynamic leader with a proven track record at Times of India, significantly enhancing supply chain efficiency while spearheading operational transformations. Demonstrated expertise in ERP system management and cross-functional collaboration, resulting in a notable reduction in distribution costs and the achievement of a monthly sales target of 2.5 lakh copies. Renowned for data-driven decision-making and cultivating team excellence.
Overview
33
33
years of professional experience
Work History
Chief Manager
Times of India
01.1988 - 04.2021
- National Operations Head & publicity & promotions of Magazines of Times Group
- Managing supply chain & logistics planning of 13 brands across 24 branches
- Instrumental in transforming the All India planning process for placing of supply requisition from manual to ERP Module
- Lead the team effectively for logistic planning of over 3 lakh copies from printing centers to 24 branches with minimum TAT time for pre and post press operations
- Responsible to ensure that all supply chain functions are carried out as per deadlines and requirements
- Negotiated forms of packaging with suppliers to ensure less damage in transit
- Initiating new modes of delivery which are cost effective resulting in the reduction of transportation lead time and distribution cost and ensure timely release of magazines on all India basis
- Dealing with vendors for arriving at best possible deal for market collateral & Services
- Proficient in vendor invoicing through ERP, raising PO/PR
- Specialized in handling mail order section (subscriptions) and implementations of subscriptions received
- Initiated a menu driven system for processing of payments and orders received for subscriptions and complaints
- Initiated payment thru Credit Card companies & set up a the system of accepting payments through Credit cards
- Managed Annual budget Planning for 13 brands & 24 branches to achieve a monthly sales target of 2.5 lac copies
- Analysing latest marketing trends and tracking competitors’ activities and providing valuable product improvement initiatives
- Inputs for fine tuning sales & marketing strategies
- Monitoring branch performance monthly vis-a-vis Targets
- Monthly reports Performance Analysis – Sales & Revenue
- Monthly competitive Analysis in terms of place, promotions & price maintained
- Published an Inhouse magazine – Panorama - Information regarding the publicity & Promotional activities carried out (All India) published - twice a year
- Monitoring branch performance monthly vis-a-vis Targets
- Analyzing the sales on weekly basis and keep a track of competitive sales and devise strategy accordingly
- Verifying & monitoring P&P spends in order to clear bills and ensure maintain spends within budgets
- Develop promotional materials & marketing collateral
- Instrumental in developing a detailed market Coverage plan for brands to improve gaps in distributions
- Provide guidance on all types of communication plans (internal & external) as well as any other marketing activities
- Monitor market promotional schemes carried out pan India
Sales Officer
- Responsible for generating profitable business revenue for Photo copiers from corporate and small establishments
Education
MMS - Marketing
IMSR
New Mumbai01.1986
Bachelor of Science - Maths
S.I.E.College
Sion01.1984
Skills
- Supply Chain Management
- Cross-Functional Collaboration
- Fiscal Planning Expertise
- Data-Driven MIS Evaluation
- Sales Performance Analysis
- Branch Operations Coordination
- Supply Chain Optimization
- Data Analysis Expertise
- Effective Team Leadership
- Logistics Planning
- Proficient in PC applications - Excel, PowerPoint
- ERP System Management
- Effective Written Communication
- Oral Communication
- Quantitative Analysis
Affiliations
- Participated in Teach India
- Yoga Meditation
- Raeding
Accomplishments
- Receved recogination for best employee category
- Best speaker award in communication worksops
- Consiistently being in top contributor category
- Automated branchwise sales performance reports to be generated thru ERP system
- Instrumental in developing budget formats
Timeline
Chief Manager
Times of India
01.1988 - 04.2021
Sales Officer
MMS - Marketing
IMSR
Bachelor of Science - Maths
S.I.E.College
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