LATHA SHIVAKUMAAR
CHENNAI
Summary
Strategic Regional Marketing Coordinator with background in leading teams to achieve business goals. Possess expertise in creating and implementing innovative marketing strategies that drive growth, increase market penetration, and enhance customer engagement. Strengths include strong leadership skills, creative problem-solving abilities, and deep understanding of regional markets. Previous roles have resulted in significant brand expansion within target regions through successful marketing campaigns. Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Regional Marketing Coordinator
WINGS BRAND ACTIVATIONS INDIA PRIVATE LIMITED
CHENNAI
10.2016 - Current
- Conducted market research to identify new business opportunities in the region.
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Prepared reports summarizing performance metrics from regional campaigns.
- Implemented customer feedback mechanisms to enhance product offerings and marketing strategies.
- Worked with creative teams to deliver productive marketing campaigns.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Prepared marketing campaign budgets with finance personnel.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Oversaw development of marketing collateral to meet client needs.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
- Delivered administrative support services to improve marketing efforts.
- Delivered marketing strategy updates to upper-level management.
- Facilitated internal communication to ensure alignment on marketing objectives and strategies.
- Tracked and reported on key performance indicators to senior management.
- Interviewed and hired talented individuals to add value to marketing team.
- Maintained accurate records of all regional marketing activities including budgets, expenditures, ROI calculations and results tracking.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
GENERAL MANAGER
G3 LASERS PRIVATE LIMITED
CHENNAI
04.2011 - 04.2015
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Recruited, interviewed and hired qualified staff for open positions.
- Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Prepared staff work schedules and assigned team members to specific duties.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
- Maximized time and employee productivity, consolidating data, payroll and accounting programs into centralized systems.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Created schedules and monitored payroll to remain within budget.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Tracked monthly sales to generate reports for business development planning.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
CLINICAL MANAGER
SATIN SKIN LASER CLINICS
CHENNAI
01.2009 - 04.2011
- Encouraged high morale and staff retention through effective communication, prompt problem resolution, proactive supervisory practices and facilitation of proactive work environment.
- Conducted regular reviews to evaluate effectiveness of care plans.
- Trained staff nurses in medical office procedures to standardize quality of care.
- Assessed records of each patient, reviewed databases and checked referrals to locate potential research study participants.
- Intervened on behalf of patients when necessary to ensure optimal outcomes.
- Coordinated with nurse manager to develop programs targeting nurse education, overall departmental competencies, individual performance, patient safety, and service-related issues.
- Oversaw clinical operations and procedures while remaining current of federal and state regulations to ensure organization processes were fully compliant with new healthcare law requirements.
- Attended conferences and workshops to stay abreast of changes in the field.
- Oversaw development of individualized treatment plans for each patient.
- Employed active listening and interpersonal talents to effectively interact with various individuals, including physicians, patients and fellow employees.
- Ensured that staff members adhere to professional standards of practice.
- Implemented methods to reduce overhead and increase productivity, cutting monthly costs.
- Delegated tasks to each member of staff and oversaw task completion, offering assistance to promote success.
- Oversaw daily activities and interactions with patients.
- Improved medical equipment competencies and care best practices through various ongoing learning options.
- Administered financial operations and handled budget development, expenditure authorization, accounting and financial reporting.
- Coordinated weekly work schedules for department employees.
- Administered financial operations, budget development, expenditure authorization, accounting, service rate pricing and financial reporting.
- Devised training programs to close gaps in nurse and staffs' competencies.
Education
B.COM - Commerce
UNIVERSITY OF MADRAS
CHENNAI04-1996
Skills
- Market research
- Campaign management
- Budget preparation
- Data analysis
- Lead generation
- Staff training
- Effective communication
- Problem solving
- Customer relationship management
- Business development
- Planning and coordinating
- Verbal and written communication
- Task prioritization
- Team collaboration
Accomplishments
- awarded for the excellence - pillar of strength for 4 consecutive years
- raise to position of General Manager within a short span
Languages
Tamil
Proficient (C2)
C2
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Regional Marketing Coordinator
WINGS BRAND ACTIVATIONS INDIA PRIVATE LIMITED
10.2016 - Current
GENERAL MANAGER
G3 LASERS PRIVATE LIMITED
04.2011 - 04.2015
CLINICAL MANAGER
SATIN SKIN LASER CLINICS
01.2009 - 04.2011
B.COM - Commerce
UNIVERSITY OF MADRAS
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