Laura Daywalt
Evansville,IN
Summary
Sales leader with strong focus on driving results and fostering team collaboration. Skilled in strategic planning, market analysis, and relationship management. Known for adaptability and reliability in dynamic environments. Ready to deliver impactful sales growth and operational excellence
Overview
15
15
years of professional experience
1
1
Certification
Work History
Area Director of Sales and Marketing
Remington Hospitality
04.2019 - Current
- Responsible for all sales related activities for Hampton Inn East and Residence Inn East
- Manage the SMERFE market to ensure optimal ADR during peak dates
- Utilize Demand 360 and Agency 360 to identify companies to shift share from our competitive set
- Utilize ZoomInfo and other resources to identify decision makers for potential Local Negotiated Rate (LNR) accounts
- Create and update quarterly action plans to ensure sales goals are achieved
- Coordinate with Revenue Management to ensure our retail rates are in-line with the market
- Respond to all RFP requests for corporate travel and SMERFE
- Exceeded quarterly sales goals and achieved bonuses for all eligible periods
Membership Field Representative
Indiana Apartment Association
04.2018 - 04.2019
- Recruit new members and retain existing members in the Southern Indiana area
- Maintain metrics and departmental activities
- IAA Liaison to the Evansville, Jeffersonville, and Bloomington Advisory Councils
- Manage and implement the planning, implementation, day-to-day responsibilities, and evaluations of the area's programs and services
- Plan, manage, and implement education programs, certification courses, networking events and member activities
General Manager
Quail Crossing Golf Club
06.2015 - 10.2017
- Responsible for all aspects of golf course and event management
- Plan and execute special events and golf outings
- Engage local businesses to secure golf outings, meetings or employee events
- Prepare, execute and maintain a monthly inventory process
- Submit purchase orders for all food and beverage and pro shop orders
- Research and prepare quarterly Competitive Market Analysis (CMA)
- Interview, hire, train and supervise pro shop attendants, cart staff, and food and beverage employees
- Prepare and submit annual budgets, review current budget on an on-going basis for fiscal stability
- Create trade show booths that entice potential customers to engage in conversation and select Quail Crossing for events
- Present our venue on a variety of online sites marketing to engaged couples to secure weddings and receptions at Quail Crossing
- Work with business leaders, wedding parties, event planners, and educators to ensure that every aspect of their event is executed to their satisfaction, including menu selection, decor, itinerary, staffing, photography, and more
Catering Sales Manager
SMG Evansville
05.2014 - 06.2015
- Prospect new clients for catered events at the Old National Events Plaza
- Meet with clients to determine the theme of the event, size of the event, operational details, and desired effect
- Customize menus to compliment the client's requests
- Prepare Banquet Event Orders (BEO) and Event Estimates
- Secure Space for Events
- Prepare Cost of Goods Analysis (COGS)
- Interview, hire, and train wait staff and supervisors
- Oversee all aspects of catering for events, including scheduling staff and interfacing with the client to ensure a successful event
- Create, promote, sell, and execute additional revenue building events, such as 'Merlot and a Show'
Program Analyst
McKean Defense Group
07.2010 - 07.2013
- Updated the Small Business Innovation Research and Small Business Technology Transfer (SBIR/STTR) Master List of Missile Defense Agency (MDA), Navy, and Office of the Secretary of Defense (OSD) SBIR/STTR’s at Naval Surface Warfare Center (NSWC) Crane
- Configuration Management for the Science and Technology (S&T) Division Science and Technology Opportunities Working Groups (STO WG’s)
- Researched and redesigned the S&T Division Health of Process Metrics intake measurements
- Identified and socialized with new and existing internal and external Program Managers for alternative funding sources
- Designed templates to be used to gather information from and for the STO WG’s
- Provided guidance and directives to Summer Interns
- Prepared correspondence to disseminate information to the appropriate NSWC Crane personnel regarding alternative funding opportunities
- Assisted NSWC Crane Subject Matter Experts (SME’s) and Technical Points of Contact (TPOC’s) with a variety of tasks relating to alternative funding opportunities
- Created, designed, and implemented the Funding Digest, a monthly newsletter containing alternative funding sources
- Conducted research to identify funding sources to be included in the Funding Digest
- Created a partially self-populating form to be used by Primary Investigators (PI’s) when submitting proposals for Naval Innovative Science and Engineering funding consideration
- Received, edited, and recorded all S&T related proposals submitted to internal and external funding sources
- Researched and wrote several submissions of individual recognition awards for government personnel, including successful submissions for the National Tibbetts Award, the NSWC Crane Annual Innovation Award, and the NSWC Crane Annual Communications Award
Education
Bachelor of Science - Business Administration
Oakland City University
Oakland City, INSkills
- Proficient in Sales Tools including; Delphi FDC, Marriott SFA, Demand 360, Agency 360, CostructConnect, and Kalibri Labs
- Strategic Account Development
- Sales operations (Hilton GRO, Marriott One Yield, Fosse, OnQ)
- Effective Sales Presentations
- Sales technology
Certification
- Hilton Core Sales Certification, Hilton Corporation 2019
- Ready, Set Sell Certification, Marriott Corporation 2020
Timeline
Area Director of Sales and Marketing
Remington Hospitality
04.2019 - Current
Membership Field Representative
Indiana Apartment Association
04.2018 - 04.2019
General Manager
Quail Crossing Golf Club
06.2015 - 10.2017
Catering Sales Manager
SMG Evansville
05.2014 - 06.2015
Program Analyst
McKean Defense Group
07.2010 - 07.2013
- Hilton Core Sales Certification, Hilton Corporation 2019
- Ready, Set Sell Certification, Marriott Corporation 2020
Bachelor of Science - Business Administration
Oakland City University
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