Laura Van Meter
Indianapolis
Summary
Motivated, award winning, and assertive Sales Director with extensive operational experience and an established history of leading teams to achieve outstanding results. Delivers sound leadership and direction to support winning sales teams in penetrating new markets, achieving growth, and leveraging placement among competition. Identifies core business issues and applies innovative solutions to achieve goals. Works effectively in cross functional teams to profitably manage multiple simultaneous work streams and ensure operational readiness.
Overview
19
19
years of professional experience
Work History
District Sales Director
Syneos Health/Lilly
04.2022 - Current
- Led sales initiatives for Jardiance and Zepbound across IN/MI/KY/IL district, managing 13 Diabetes Sales Specialists.
- Hired and coached diabetes sales specialists to enhance face-to-face interactions with healthcare providers.
- Achieved 101% of sales goal for Jardiance in Q2 2025 through strategic planning and execution.
- Served as Region Business Analytics Lead, analyzing performance metrics to drive sales improvements.
Regional Sales Manager
IQVIA/Shield Therapeutics
05.2021 - 04.2022
- Led regional sales efforts for North Central Region, overseeing 11 sales representatives across Midwest and Northeast US.
- Successfully launched Accrufer for iron deficiency and anemia, targeting healthcare professionals in Hematology, Oncology, Ob/Gyn, Internal Medicine, and Primary Care.
- Collaborated with pharmacies and local payers to enhance patient access to Accrufer.
- Hired and coached pharmaceutical sales representatives, achieving four in top 50% and two in top 10 performers.
- Contributed to development of incentive compensation plans, sales operations systems, and training programs.
- Partnered with internal teams to analyze data and formulate targeted sales strategies.
Regional Sales Manager
Philips/RespirTech
03.2017 - 05.2020
- Led regional sales for inCourage Airway Clearance System across Midwest, overseeing 7 Territory Sales Managers and 1 Field Clinical Specialist.
- Hired and developed high-performing medical device sales team, including 4 top ten performers.
- Designed program to mitigate sales loss in vacant territories, optimizing available resources.
- Ensured full payment collection for devices by coordinating with local and national payers.
- Collaborated with internal teams to streamline ordering, payment coverage, shipping, and training processes.
- Marketed devices for both capital equipment use in facilities and home usage via healthcare provider prescriptions.
National Business Director /Genetech
inVentiv Health (now Syneos Health)
12.2013 - 02.2017
- Drove 70% year-over-year growth for Esbriet during second launch year.
- Led team of Managers and Clinical Specialists in marketing orphan drug to Pulmonologists and Internal Medicine customers.
- Developed and executed target strategies for IPF marketplace to optimize outreach.
- Collaborated with Genentech home office teams and inVentiv stakeholders to equip field clinical sales specialists with resources.
Regional Business Director/GSK
inVentiv Health (now Syneos Health)
01.2013 - 01.2015
- Spearheaded central region business unit with 9 district sales managers and 75 representatives.
- Orchestrated Tanzeum (GLP-1) launch to healthcare providers, ensuring strategic market entry.
- Developed comprehensive launch training plan for managers and sales representatives.
- Coordinated inVentiv Health launch planning team and liaised with key senior clients, stakeholders, and vendors.
Regional Sales Manager, Janssen project
QUINTILES COMMERCIAL (now IQVIA)
01.2013 - 12.2013
- Directed a team of experienced sales professionals in the launch of a first-to-market drug (SGLT2 inhibitor, Invokana) for the treatment of type 2 diabetes and promote Xarelto to health care providers in the central region.
- Lead central sales to finish number 1 in sales in the nation.
- Promoted Xarelto to health care providers across central region, driving significant market penetration.
Director, Medical Sales, Purdue project
QUINTILES COMMERCIAL (now IQVIA)
01.2011 - 12.2013
- Directed region of 16 District Managers and 2 Regional Training Managers across Central and Southeast U.S.
- Implemented client-focused training, sales, and marketing strategies for Intermezzo launch.
- Collaborated with teams to develop a global conversation series for Women’s Initiative Network.
- Achieved recognition as one of top 10 managers in Quintiles Commercial LEAD2 leadership program.
Director, Medical Sales, Lilly project
QUINTILES COMMERCIAL (now IQVIA)
01.2010 - 01.2011
- Directed national sales team to effectively promote diabetes products for Lilly.
- Managed P&L while hiring, recruiting, and overseeing sales team of managers and representatives.
- Executed daily activities encompassing human resources, operations, compliance, audits, and training.
- Interacted with client C-suite management to build strategic partnerships.
- Achieved two-time recognition as winner of the competitive Quintiles Customer Service Award.
Inside Sales Manager
QUINTILES COMMERCIAL (now IQVIA)
Indianapolis
01.2007 - 01.2009
- Led team selling Lilly diabetes and neuroscience products to primary care physicians.
Managed team promoting Evista to oncologists, ensuring targeted outreach.
Developed strategies for effective engagement with PCP market for diabetes and neuroscience products.
Implemented training programs to enhance product knowledge among sales teams.
Monitored sales performance metrics to drive continuous improvement.
Coordinated marketing initiatives to support sales efforts in both specialties.
Fostered relationships with key opinion leaders in oncology and primary care fields.
Alliance Manager, Lilly projects
QUINTILES COMMERCIAL (now IQVIA)
01.2007 - 01.2009
- Supported NovaQuest Partnership with Lilly as on-site liaison from Quintiles working with IT, training, operations, and brand marketing teams, compliance, training, audit teams, and C-suite level management to achieve milestones and facilitate the success of the partnership.
- Identified business development opportunities and helped facilitate new multimillion-dollar contracts.
District Sales Manager
QUINTILES COMMERCIAL (now IQVIA)
Indianapolis
IN
Pharmaceutical Sales Representative
QUINTILES COMMERCIAL (now IQVIA)
Education
Bachelor of Arts - Psychology
PURDUE UNIVERSITY
West Lafayette, INWest Lafayette, IN
Certified Alliance Manager -
Association of Strategic Alliance Professionals
Certified Account Manager -
Kennesaw State University
Lean Six Sigma Green Belt -
Skills
- Strategic planning
- Sales analytics
- Medical device sales
- Team building
- Rare disease expertise
- Specialty pharmacy
- Recruitment and training
- Marketing strategy
- Sales operations
Career Accomplishments
- 3-time Presidents Club sales award winner
- Business Development lead generation that resulted in 3 multimillion-dollar contracts
- Extensive product launch experience building teams to introduce 12 new products into the U.S. market.
- Led team of sales professionals to #1 ranking in sales out of 10 teams during the launch of a first-to-market product for the treatment of type 2 diabetes.
- Team building leader built 12 sales teams and launched 12 drugs in various therapeutic areas.
- Medical Device Sales: direct from manufacturer, lead expansion region to 17% growth in first 2 years
Timeline
District Sales Director
Syneos Health/Lilly
04.2022 - Current
Regional Sales Manager
IQVIA/Shield Therapeutics
05.2021 - 04.2022
Regional Sales Manager
Philips/RespirTech
03.2017 - 05.2020
National Business Director /Genetech
inVentiv Health (now Syneos Health)
12.2013 - 02.2017
Regional Business Director/GSK
inVentiv Health (now Syneos Health)
01.2013 - 01.2015
Regional Sales Manager, Janssen project
QUINTILES COMMERCIAL (now IQVIA)
01.2013 - 12.2013
Director, Medical Sales, Purdue project
QUINTILES COMMERCIAL (now IQVIA)
01.2011 - 12.2013
Director, Medical Sales, Lilly project
QUINTILES COMMERCIAL (now IQVIA)
01.2010 - 01.2011
Inside Sales Manager
QUINTILES COMMERCIAL (now IQVIA)
01.2007 - 01.2009
Alliance Manager, Lilly projects
QUINTILES COMMERCIAL (now IQVIA)
01.2007 - 01.2009
District Sales Manager
QUINTILES COMMERCIAL (now IQVIA)
IN
Pharmaceutical Sales Representative
QUINTILES COMMERCIAL (now IQVIA)
Bachelor of Arts - Psychology
PURDUE UNIVERSITY
Certified Alliance Manager -
Association of Strategic Alliance Professionals
Certified Account Manager -
Kennesaw State University