Summary
Overview
Work History
Education
Personal Information
Languages
Positivetraits
Rewardsandrecognition
Timeline
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Lavan Dasari

Hyderabad

Summary

To be associated with a progressive organization that gives me a scope to utilize my creativity, knowledge and skill accordance with the latest and be a part of a team that dynamically work towards growth of organization and gain satisfaction thereof.

Overview

13
13
years of professional experience

Work History

Team Lead - Programmatic Advertising

Mediamint
Hyderabad
10.2023 - Current
  • Lead a team of 10+ programmatic specialists in the planning, execution, and optimization of programmatic campaigns across multiple DSPs (DV360, The Trade Desk)
  • Drive performance improvements through data analysis and strategic recommendations, increasing campaign ROAS by 25% across major accounts
  • Oversee cross-functional collaboration with creative, analytics, and client services teams to deliver cohesive and highly effective programmatic strategies
  • Mentor and train junior team members, developing their technical skills and improving overall team productivity by 15%
  • Serve as the primary point of contact for key clients, providing in-depth performance reports and ensuring alignment with their marketing goals and objectives

Team Coordinator - Programmatic Advertising

Mediamint
Hyderabad
07.2022 - 09.2023
  • Managed daily operations of the programmatic team, ensuring smooth workflow, campaign setup, and delivery for multiple high-profile clients
  • Collaborated closely with the Campaign Manager to monitor programmatic campaigns on DV360, optimizing for KPIs like CPM, CPC, and CPA
  • Conducted regular performance reviews and offered actionable insights to clients, leading to a 20% improvement in client satisfaction scores
  • Supported campaign troubleshooting, budget pacing, and creative updates, ensuring seamless and timely execution of ad campaigns
  • Assisted in developing standard operating procedures (SOPs) for campaign optimization and reporting, improving operational efficiency across the team

Project: Pinterest Ads Management

09.2019 - 09.2022
  • QA’ing the reports which are worked by team in Pinterest Ads Manager
  • Understanding the client requirement and preparing best strategies collaborating
  • Trafficking: Creating the Campaigns, Ad groups and Creative’s in Pinterest Ads Manager
  • Troubleshoot all problems as they arise and reviewing the websites
  • Work closely with the team members to meet client goals
  • Maintained proactive communications regarding account status across multiple account managers, Sales team and senior management
  • Cooperated with Pinterest Ads manager and provided support for large customer’s The Home Depot, Walmart, Kohl’s cooperation Samsung US, Capital one, Kohl’s and Target cooperation
  • Used excel sheet data or Ads manager data to generated Tableau reports Bar Charts, Line Charts, etc
  • Experience in using filters, calculated fields, table calculations, pivot, vlookup, groups

Project: Adobe Campaign Management

12.2019 - 05.2020
  • Strong tools knowledge in Tube mogul, DCM, DBM Ad servers
  • Working in close coordination trafficking set-up, Ad Tag delivery as per schedule
  • Upload Display banner ads, Video ads, Mobile ads & third-party tags to ensure that they meet specs and policy requirements
  • Campaign Creation/Updating, setting up and reporting the delivery status of the campaign
  • Generating various daily/weekly/monthly delivery reports that detail campaign status and activity
  • Worked efficiently under pressure and completed tasks within SLAs and hence meeting customer satisfaction

HCL Technologies
11.2018 - 04.2019
  • Company Overview: (Microsoft client)
  • Support both internal & external online advertising sales and support teams
  • Identify issues which could potentially disrupt larger audiences and acting accordingly through the means of thorough investigation and continued communication
  • Regional contact for technical component area within the Bing Ads support organisation
  • Manage and lead latest support team to resolve out customer issues through direct customer contact and engineering engagement
  • Analyse team data, trends, issues and performance to contribute to overall product and procedural improvements
  • Assist various teams such as Technical Support and Editorial to ensure quick resolution of customer issues and create a positive customer experience
  • Analysed account activity, reports, & KPI figures (e.g
  • Impressions, clicks, & CPA) to make informed decisions
  • Prepared client facing presentations & proposals
  • (Microsoft client)

Accenture
09.2014 - 06.2018
  • Company Overview: (Google Client)
  • 3PAS (Third Party Ad Serving) Troubleshooting: Troubleshooting ad serving errors and often managing key client escalations partnering with sales and TPE to resolve comprehensively while saving large spend
  • Preparing Daily analysis report and check for any errors in the team and attend deep brief sessions with the onshore team thrice a week and take regular huddles within the team
  • Media Campaign Management: Responsible for end-to-end project management of the Ad from requirements gathering, to development (seeking client approvals at every stage), working with Client QA for certification and making sure Ad is live as per the client requested timelines
  • I would be the main point of contact for Client’s Campaign Manager’s and clients by coordinating ad review, trafficking support and reporting needs with the various other groups involved in managing client campaigns effectively
  • Supporting Client’s global Campaign Management/ Sales teams as well as other Advertisers & Agencies to coordinate campaign management activity
  • I’m closely partnered with Internal teams (Ad Trafficking) to ensure that the Campaigns are delivered on time while meeting quality requirements
  • Work with Client Sales team in providing inputs to traffic on how they want different ad bundles or creative to be run as per the different campaigns they might be running
  • Responsible for providing reports around the campaign metrics once the campaign is deployed
  • 3PAS (Third Party Ad Serving) Implementation: Understanding the client requirement and preparing best strategies collaborating
  • Worked on Google Adwords & third party ad servers like Double click for advertisers (DFA)
  • Reviewing Website and categorize the websites based on the content
  • Trafficking the creatives (standard tags, image source, iframe & html JavaScript tags) & troubleshoot all creative problems as they arise
  • Preparing Daily analysis report and check for discrepancy and attend meetings with the onshore team twice a week
  • Worked efficiently under pressure and completed tasks within SLAs and hence meeting customer satisfaction
  • Work closely with the team members to meet client goals
  • (Google Client)

Human Network
03.2012 - 08.2014
  • Understanding the requirement as per the client
  • Explaining the requirement to the interested candidates
  • Validating the profiles
  • Submitting the suitable profiles to the clients with the details
  • Scheduling the shortlisted candidates
  • Offer follow up of the selected candidates
  • Closing the requirements of the client in the shortest time possible
  • Maintaining Data Bank of the submitted resumes for future use
  • Maintained Log Sheets on daily basis

Education

B. TECH - Information Technology

Kamala Institute of Technology and Science
Karimnagar, India

Personal Information

Marital Status: Married

Languages

  • English
  • Telugu
  • Hindi

Positivetraits

  • Leadership qualities
  • Self-Confident
  • Hardworking in nature and Attitude to quickly learn new technologies
  • Good Team Player & Committed to Organization

Rewardsandrecognition

  • Mediamint honoured me with Client's Favourite Award in Q4 - 2020, Q2 -2021 and Q1 2022 for maintaining the highest standard, being committed to meeting our client's needs.
  • Got award in Q2 - 2022 as Employee of the Quarter in Mediamint.
  • Accenture honoured me with Unstoppable award for highest number of cases with 100% quality in November 2015.
  • Got awarded for the month of June 2016 as Perfectionist in Accenture.

Timeline

Team Lead - Programmatic Advertising

Mediamint
10.2023 - Current

Team Coordinator - Programmatic Advertising

Mediamint
07.2022 - 09.2023

Project: Adobe Campaign Management

12.2019 - 05.2020

Project: Pinterest Ads Management

09.2019 - 09.2022

HCL Technologies
11.2018 - 04.2019

Accenture
09.2014 - 06.2018

Human Network
03.2012 - 08.2014

B. TECH - Information Technology

Kamala Institute of Technology and Science

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Lavan Dasari