

Proven track record in enhancing digital customer experiences at J.C. Penney Services India Pvt Ltd through meticulous data analysis and competitor insights. Skilled in SQL and adept at workflow analysis, I spearheaded initiatives that significantly improved data quality for machine learning, leading to streamlined operations and better decision-making processes.
- Quality checks - Auditing 100+ detail page(s) and ensuring the Items have all the required information to ensure a good shopping experience for customers. Also incharge of adding/removing attributes and values which will be a value add for that specific product.
- Responsible for hands-on working at various nodes of data-driven consulting process: right from pulling and aggregating data from various sources, churning insights and recommendations for the category short term and long term strategy with stakeholders.
- Data Cleanup - Run reporting for attributes/ attribute values, site scrub for search, browse and left navigation experience.
- Doing a competitor analysis to understand best practices with the focus of enhancing digital customer experience ( Example: Hierarchy and attribution).
- Responsible for driving requests for changes on the website based on analytical recommendations.
- Played a key role in the creation and validation of accurate datasets for Machine Learning tasks, recognizing the crucial impact of high-quality data delivered by the Catalog team.
- Effectively communicated with cross-functional teams, providing feedback on data to enhance the iteration process in Machine Learning.
- Conducted precise assessments of products using category templates, ensuring optimal categorization within the product taxonomy.
- Led the redesign and improvement of the Brand management tool, utilized for projects such as Brand management and Color Validation.
MS Excel
Documentation And Reporting
Report Preparation
Workflow Analysis
Adobe Analytics
SQL
Tableau