Lavanya K
Management Trainee
Summary
Proven digital marketing strategist from Khazana Jewellery, adept at launching successful campaigns across major platforms and enhancing brand visibility. Excelled in managing influencer collaborations and optimizing customer service through ORM, showcasing strong problem-solving and interpersonal skills. Achievements include significantly improving campaign performance and fostering cross-departmental communication for increased efficiency.
Overview
1
1
year of professional experience
1
1
year of post-secondary education
Work History
Management Trainee
Khazana Jewellery Corporate Office
Chennai
07.2023 - Current
- Managed and executed digital marketing campaigns, coordinating with creative and digital agencies to ensure timely delivery and high-quality output.
- Successfully launched and monitored ad campaigns on platforms such as Instagram, Facebook, and YouTube, optimizing performance to achieve key metrics.
- Developed and implemented content strategies, overseeing the production of creatives, including Reels, static posts, and influencer collaborations.
- Managed end to end influencer collaborations for smooth execution until it's live.
- Led ORM efforts, tracking and resolving customer queries across GMB and Instagram, and escalating issues to relevant showroom managers.
Generated and shared weekly ORM reports, ensuring showroom managers were informed and customer concerns were addressed promptly. - Analyzed digital ad campaign performance metrics, providing insights and recommendations to enhance future campaigns.
Maintained and updated weekly performance trackers, sharing key data points with senior management for decision-making. - Facilitated effective communication between departments, improving campaign efficiency and overall marketing effectiveness.
These points emphasize your hands-on experience, strategic thinking, and ability to drive successful digital marketing initiatives
Education
MBA - Business Analytics
GITAM SCHOOL OF BUSINESS
Visakhapatnam, India 08.2023 - 05.2024
Skills
Monitor and manage the both creative and digital agencies
Problem Resolution
Performance Tracking and Evaluation
Multitasking Abilities
Performance reviewing
Interpersonal Communication
Scheduling and Coordinating
Develop and manage digital marketing campaigns
Decision-Making
Effective Communication
Performance Analysis and Reporting
Customer service through ORM
Marketing strategies
Languages
English
Advanced (C1)
Telugu
Advanced (C1)
Accomplishments
- Improved Customer Service via Google My Business (GMB)
- Enhanced Brand Image through Effective Online Reputation Management (ORM)
- Grew Social Media Followers Across All Platforms
- Creating a comprehensive 1-year digital marketing calendar based on the previous three years of successful brand campaigns involves analyzing past performance, setting clear objectives, and planning strategic activities
Timeline
MBA - Business Analytics
GITAM SCHOOL OF BUSINESS
08.2023 - 05.2024
Management Trainee
Khazana Jewellery Corporate Office
07.2023 - Current